Data Fixation and the Use of Traditional Versus Activity-Based Costing Systems

An important debate in the contemporary accounting literature relates to the relative merits of activity-based versus volume-based product costing methodologies. Traditional volume-based costing systems are said to be flawed and may seriously mislead strategic decision making. Such arguments assume that decision makers use such information in an unproblematic way. This article reports on an experiment designed to investigate whether decision makers are able to overcome data fixation in a setting involving the use of product cost information. In response to criticisms of previous accounting studies of data fixation, subjects received some feedback after each decision, and were rewarded based on performance. The experiment involved subjects making a series of production output decisions based on detailed case information of a hypothetical firm facing different market conditions for each decision. A between-subjects design was utilized with two cost system treatments: activity-based costing (ABC) and traditional costing (TC). It was hypothesized that the group provided with ABC cost data would make 'optimal' decisions and the group provided with TC cost data would overcome fixation. The results of the experiment indicated that there was, in general, evidence of data fixation among TC subjects, but a small number of subjects did adjust to ABC costs. These results are discussed in the light of previous research and some future directions are outlined.     

Rates of Return to Schooling in China

This study uses data from a 1988 survey of Chinese individuals to estimate rates of return to schooling in China. The Mincer-type rate of return to schooling was estimated at 4.02 percent in the rural areas and 3.29 percent in the urban areas; these are fairly low estimates compared with similar estimates in other countries. The rate of return to schooling for females was significantly higher than that for males in urban areas. In addition, members of the Communist Party in urban areas had significantly lower returns to schooling compared with non-members.     

Why managers divest—Evidence from New Zealand's largest companies

Chief Executives from New Zealand's largest companies were surveyed to distinguish divesting and nondivesting companies, and to identify the relative importance of the factors and motives which led to the divestment of 208 business units in the period 1985 through 1990. The divesting companies were considerably larger and faster growing than nondivestors. The typical divestment was motivated by the need to convert unattractive assets into liquid form which could then be held to strengthen the balance sheet, or reinvested in either the core business or new areas.     

Perceived conduct and professional ethics among marketing faculty

This paper describes the results of a mail survey to the educator membership of the American Marketing Association. Data were collected regarding beliefs about both the frequency of occurrence and severity of 59 ethical issues facing marketing faculty. The research questions examined include: What unethical practices are believed to most commonly occur? What practices are most severe? How do these beliefs vary by faculty rank and size and type of school? Implications for both the improvement of marketing education and for future research are provided.     

A Note from Editor-in-Chief on Special Issue

Note

A Note from Editor-in-Chief on Special Issue     

Product differentiation, cost‐reducing mergers, and consumer welfare

Abstract.  Cost synergies are an explicitly recognized justification for a two‐firm merger, and empirical techniques are now widely used to assess the impact of cost‐reducing mergers on prices and welfare in the post‐merger market. We show that if the merger occurs in a vertically product differentiated market, then the merger will lead to a reduction in product offerings that limits the usefulness of pre‐merger empirical estimates. Indeed, we further show that in such markets, two‐firm mergers will typically lead to higher prices regardless of the merger's cost savings. JEL classification: L10, L41     

嘉兴市人口发展特征及对策

一个地区人口的发展状况是影响该地区社会，经济可持续发展的主要因素之一，该文根据人口普查材料，分析了嘉兴市的人口发展特征及趋势，并与浙江省内的其他城市的人口发展做了横向比较，从中归纳出嘉兴哪展特征对经济发展的制约因素，指出：重视人口素质的提高，加强城镇化建设及应对老龄化问题等是今后嘉兴市在人口发展过程中所需解决的主要问题。     

Employer initiatives to examine cost and quality in health care

Actions by private sector employers as well as moves by federal and state agencies have begun the process of integrating cost and quality in health care decision making.     

Organizational climate for innovation and creative teaching in urban and rural schools

Due to the impact of knowledge-based economies, all countries strive to foster creative education. Research has demonstrated that creativity is influenced both by individual characteristics and by the environment. Previous research examining creative teaching by teachers in Taiwan has typically focused on the relationships between creative teaching and innovative personal characteristics, school leaders’ behaviors, and internal motivation. The purpose of this study was to move beyond prior research to investigate the relationship between creative teaching behaviors and innovation-fostering elements of the organizational climate in schools. In addition, we examined the impact on teacher creativity of urban versus rural school location.     

Environmental Kuznets Curve: Conclusive Econometric Evidence for CO2

This paper begins with a statistical formulation of the Environmental Kuznets Curve (EKC) and discusses the major econometric problems raised in the literature in testing this hypothesis using panel data. A simple t‐test is then presented that avoids these econometric problems. The result from applying the t‐test confirms conclusively the EKC for CO₂ as formulated.