排序方式: 共有21条查询结果,搜索用时 15 毫秒
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Alex Coad Jacob Rubæk Holm Jackie Krafft Francesco Quatraro 《Journal of Evolutionary Economics》2018,28(1):1-11
Amid increasing interest in firm age and its effects on firm performance, this special issue offers an exhaustive review of the literature and a novel collection of evidence on the effects of firm age on performance, including a special focus of interest on innovation performance, financial performance, exports, survival and growth. This editorial positions the theme in the extant literature, and provides key definitions and challenges ahead in the field of evolutionary economics. It introduces the collection of articles composing the special issue. The papers offer a diversity of country contexts, as well as analytical approaches and methods. They include an exhaustive review of the literature on age and firms’ performance, and present original empirical studies focusing on the effects of age on firms’ economic outcomes on the one hand, and on innovation outcomes on the other hand. While most of the papers use econometric analysis, the level of analysis ranges from firm to individual. 相似文献
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Werner Reinartz Benedict Dellaert Manfred Krafft V. Kumar Rajan Varadarajan 《Journal of Retailing》2011
In recent years, the combination of economic growth and population growth in emerging markets and less developed markets has accelerated the progression of globalization of retailing and globalization by retailers. The challenges faced by global and globalizing retailers (retailers who currently have or intend to establish a market presence in mature markets, emerging markets and less developed markets) can be more daunting compared to those faced by firms in other industries such as automobiles, steel, and computers. Retailing innovations that are responsive to the characteristics of distinctive national markets and broader aggregations of markets such as mature, emerging and less developed markets are critical to the success of global and globalizing retailers. Against this backdrop, this paper focuses on retailing innovations in the context of a globalizing retailing environment. It attempts to shed insights into the characteristics of retailing innovations conducive to superior performance in distinctive national markets and across broader aggregations of markets. Towards this end, we first examine the environmental conditions of markets in different development stages, namely mature, emerging and less developed markets, and explore consumer based, industry based, and legal/regulatory based challenges faced by globalizing retailers in these markets. Second, we show how these challenges can be transformed into opportunities with retailing innovations. We conclude with a roadmap for future research and present propositions on future development with respect to retailing innovations in these markets. 相似文献
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Holger Ernst Wayne D. Hoyer Manfred Krafft Katrin Krieger 《Journal of the Academy of Marketing Science》2011,39(2):290-306
Customer Relationship Management (CRM) is widely accepted as an effective approach for collecting, analyzing, and translating
valuable customer information into managerial action. However, the potential of CRM has been investigated only in the context
of existing products. CRM’s potential to aid in future new product development (NPD) has been neglected. We develop a conceptual
framework in which multiple facets of CRM are linked to new product and company performance. We test this model based on a
cross-functional sample consisting of 115 R&D and 122 Marketing managers from firms spanning multiple industries. The results
provide evidence that CRM has a positive effect on new product performance and further, that this effect is moderated by CRM
reward systems but not CRM technology. We also show that new product performance mediates the relationship between CRM and
company performance. These findings have important implications for research and practice in both the CRM and NPD areas. 相似文献
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Peter C. Verhoef Rajkumar Venkatesan Leigh McAlister Edward C. Malthouse Manfred Krafft Shankar Ganesan 《Journal of Interactive Marketing》2010,24(2):121-137
Many retailers have collected large amounts of customer data using, for example, loyalty programs. We provide an overview of the extant literature on customer relationship management (CRM), with a specific focus on retailing. We discuss how retailers can gather customer data and how they can analyze these data to gain useful customer insights. We provide an overview of the methods predicting customer responses and behavior over time. We also discuss the existing knowledge on the application of marketing actions in a CRM context, while providing an in-depth discussion on CRM and firm value. We outline future research directions based on the literature review and retail practice insights. 相似文献
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Sales force modeling: State of the field and research agenda 总被引:1,自引:0,他引:1
Murali K. Mantrala Sönke Albers Fabio Caldieraro Ove Jensen Kissan Joseph Manfred Krafft Chakravarthi Narasimhan Srinath Gopalakrishna Andris Zoltners Rajiv Lal Leonard Lodish 《Marketing Letters》2010,21(3):255-272
Inspired by Erin Anderson’s contributions to sales force research, this paper focuses on research that utilizes quantitative models to investigate important questions in sales force management. The purpose is to summarize several significant developments in knowledge over the last 40 years and identify major opportunities for impactful theoretical, empirical, and decision model-based research in the future. 相似文献
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Wie sollte ein Unternehmen auf wirtschaftliche Abschwungphasen reagieren? Besser als Reagieren ist ein proaktiver Ansatz,
der die Bedeutung von Marketing und Vertrieb hervorhebt und diesen Funktionsbereichen anstatt weniger mehr Mittel einr?umt.
Ein derartiger Ansatz betrachtet die Krise als Chance, den Wettbewerbern Marktanteile abzunehmen und dadurch gest?rkt aus
der Krise hervorzugehen. 相似文献
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Vijay Viswanathan Sebastian Tillmanns Manfred Krafft Daniel Asselmann 《Journal of the Academy of Marketing Science》2018,46(6):1108-1132
Firms can substantially profit from customer referrals, but they must understand the different stages of the referral process to determine what drives the number of referrals (first stage), conversion (second stage), and average contribution margin per referral (third stage). Applying a framework that integrates perceptual and behavioral drivers, this study uses a financial services company’s customer survey and transaction data to investigate how the effect of contribution margins of referring customers at all three stages depends on their perceived extraversion and opinion leadership. Extreme extraversion and opinion leadership diminish the positive effect of the contribution margins of referring customers on the number of referrals; their effect on the number of successful referrals is insignificant. In terms of the contribution margin of successful referrals, extraversion has a negative and opinion leadership a positive moderating effect. 相似文献