Using self-referencing to explain the effectiveness of ethnic minority models in advertising

Advertising research has generally not gone beyond offering support for a positive effect where ethnic models in advertising are viewed by consumers of the same ethnicity. This study offers an explanation behind this phenomenon that can be useful to marketers using self-reference theory. Our experiment reveals a strong self-referencing effect for ethnic minority individuals. Specifically, Asian subjects (the ethnic minority group) self-referenced ads with Asian models more than white subjects (the ethnic majority group). However, this result was not evident for white subjects. Implications for academics and advertisers are discussed.     

Chili Growers' Experience with Contract Farming in Malaysia

The objectives of the study were (a) to examine the perception of chili growers toward contract farming (CF) and (b) to ascertain the factors that motivate the growers to participate in CF. A total of 190 chili growers within East Coast Economic Region (ECER) were interviewed. The data were analyzed using SPSS to describe the respondents' profile and CF practices. At the present moment, the chili growers have a contract agreement with the Farmers' Organization Authority of Malaysia (FOAM) and FOAM, in turn, has a contract agreement with Nestle. Factor analysis was carried out to identify latent factors that influenced chili growers in their participation in CF. These factors are extension services, access to new markets, market assurance, protection for growers, skills transfer, and indirect benefits.     

Improving customer profit predictions with customer mindset metrics through multiple overimputation

Journal of the Academy of Marketing Science - Research and practice have called for the incorporation of customer mindset metrics (CMMs) to improve the accuracy of models that predict individual...     

Multivariate Analysis of Pension Plan Mortality Data

Abstract

This paper uses the logistic regression model to examine private pension plan data for 1989–95 collected by the Retirement Plans Experience Committee of the Society of Actuaries. When only one explanatory variable, such as annuity class size, is used in modeling mortality rates, the model provides a reasonable fit to the data. Multiple explanatory variables give less satisfactory results.