Fisher Ideal Indexes in the National Income and Product Accounts

The mastery of the spreadsheet technique has become almost universal in economics departments. The authors explain, step-by-step, how the spreadsheet can be used as an instructional aid to teach basic microeconomic concepts.     

Medicaid, State Finances, and the Bottom Line for Businesses

Current Medicaid expenditures account for about nine percent of the federal budget and almost a quarter of state budgets and are growing rapidly. State Medicaid budgets are especially vulnerable to recession since states cannot incur large and sustained fiscal deficits. Without change, Medicaid burdens will cause state finances to be diverted from infrastructure and education, with negative effects on the costs and productivity of business. Also affecting business are the state governments experimenting with policies that shift Medicaid burdens to private employers. Simultaneously, the states are initiating efforts to ease Medicaid’s relentless cost increases and address its long-run problems. JEL Classification I180,H720     

A model of brand awareness and brand attitude advertising strategies

A model is described that helps guide advertising strategy, based upon careful attention to brand awareness and brand attitude. In this model, an important distinction is drawn between recognition brand awareness and recall brand awareness. Brand attitude strategy is seen as reflecting an interaction between a potential consumer's involvement with the purchase decision and the underlying motivation to purchase. Applications of the model are discussed.     

与美国海关合作及实现知识产权保护最大化

知识产权的海关执法基本由美国海关与边境保护局（CBP）和美国移民及海关执法局（ICE）的相关部门负责,前者属于民事管理,后者属于刑事执法范畴。海关知识产权保护对于抵制仿冒产品、     

浅谈物流管理专业的实践教学

1 引言 物流管理是一门实践性很强的学科.物流管理专业为适应社会主义市场经济的需要,培养掌握扎实的现代物流管理基本理论和专门知识,能在生产、流通和服务领域中面向生产一线的操作层、管理层的高素质技能型人才.国家教育行政主管部门把物流专业人才列为全国十二类技能型紧缺人才之一.我国的物流教育也随着物流产业的蓬勃发展在不断的改革和创新,物流管理专业的实践教学已成为我国物流教育新的起跑点.     

Leave the Lemons at Home: Towards a Political Ecology of Border Space

This paper presents a political ecology approach to the study of borders through consideration of a lemon's travels in contemporary North American border space. Following discussion of recent work on the dynamic, multi-scalar, and process-based character of modern borders, I suggest that such critical approaches could be usefully augmented by drawing on ideas about socio-material networks advanced by Bruno Latour. By adopting a political ecology framework, border scholars would be able to consider more fully the materiality of borders and bordering processes. Through the example of the lemon, I demonstrate that in constructing the fruit as a particular socio-material artifact that embodies multiple threats to US national space, it and its carrier become implicated in the regulation of political-economic and geopolitical networks that are seemingly far removed from the object of concern.     

How coviewing reduces the effectiveness of TV advertising

In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer's attention from the screen. The reduction in TV ads' effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zipping ( × 8 fast forward), which reduces ad effectiveness almost entirely, leaving only 6% recall. This study concludes with some practical suggestions for improving the effectiveness of TV commercials seen by a coviewing audience.     

Estimating Precision and Recall for Deterministic and Probabilistic Record Linkage

Linking administrative, survey and census files to enhance dimensions such as time and breadth or depth of detail is now common. Because a unique person identifier is often not available, records belonging to two different units (e.g. people) may be incorrectly linked. Estimating the proportion of links that are correct, called Precision, is difficult because, even after clerical review, there will remain uncertainty about whether a link is in fact correct or incorrect. Measures of Precision are useful when deciding whether or not it is worthwhile linking two files, when comparing alternative linking strategies and as a quality measure for estimates based on the linked file. This paper proposes an estimator of Precision for a linked file that has been created by either deterministic (or rules‐based) or probabilistic (where evidence for a link being a match is weighted against the evidence that it is not a match) linkage, both of which are widely used in practice. This paper shows that the proposed estimators perform well.