Dependent Development: the Subcontracting Networks In the Tiger Economies

The ‘dependency development’ approach attributes the phenomenal economic growth of Hong Kong and Taiwan to their structural linkage with the advanced industrialised countries through trade. Foreign buyers and sourcing agents of the multinationals subcontract to the Hong Kong and Taiwanese manufacturers for low-cost and flexible production of labour-intensive consumer products. Such a dependency relationship is, however, successfully managed by the manufacturers in the two economies of the operation of a very similar subcontracting system in major industries. This paper examines the nature of the subcontracting system, the reasons for subcontracting, the operating dynamics, the sustaining mechanisms and the inherent structural problems of the subcontracting network. With the industrial restructuring process taking place in Hong Kong and Taiwan, there are changes to the subcontracting system which have significant implications for the welfare of the workers.     

Advertising and the seven sins of memory

A positive intention may be formed as a result of exposure to an advertisement, but if a memory malfunction interferes with that intention, the advertising will be ineffective.This paper considers the implications for advertisers of Daniel Schacter’s ‘seven sins of memory’: transcience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence. Each of the ‘sins’ is explained in detail and advice provided for advertisers on how to avoid these pitfalls.     

A model of brand awareness and brand attitude advertising strategies

A model is described that helps guide advertising strategy, based upon careful attention to brand awareness and brand attitude. In this model, an important distinction is drawn between recognition brand awareness and recall brand awareness. Brand attitude strategy is seen as reflecting an interaction between a potential consumer's involvement with the purchase decision and the underlying motivation to purchase. Applications of the model are discussed.     

From new deal institutions to capital markets: Commercial consumer risk scores and the making of subprime mortgage finance

The investment fueled US mortgage market has traditionally been sustained by New Deal institutions called government sponsored enterprises (GSEs). Known as Freddie Mac and Fannie Mae, the GSEs once dominated mortgage backed securities underwriting. The recent subprime mortgage crisis has drawn attention to the fact that during the real estate boom, these agencies were temporarily overtaken by risk tolerant channels of lending, securitization, and investment, driven by investment banks and private capital players. This research traces the movement of a specific brand of commercial consumer credit analytics into mortgage underwriting. It demonstrates that what might look like the spontaneous rise (and fall) of a ‘free’ market divested of direct government intervention has been thoroughly embedded in the concerted movement of calculative risk management technologies. The transformations began with a sequence of GSE decisions taken in the mid-1990’s to implement a consumer risk score called a FICO^® into automated underwriting systems. Having been endorsed by the GSEs, this scoring tool was gradually hardwired throughout the industry to become a distributed and collective ‘market device’. As the paper will show, once modified by specific GSE interpretations the calculative properties generated by these credit bureau scores reconfigured mortgage finance into two parts: the conventional, risk-adverse, GSE conforming ‘prime’ and an infrastructurally distinct, risk-avaricious, investment grade ‘subprime’.