Designing Ethical Organizations: Avoiding the Long-Term Negative Effects of Rewards and Punishments

Ethics researchers advise managers of organizations to link rewards and punishments to ethical and unethical behavior, respectively. We build on prior research maintaining that organizations operate at Kohlbergs stages of moral reasoning, and explain how the over-reliance on rewards and punishments encourages employees to operate at Kohlbergs lowest stages of moral reasoning. We advocate designing organizations as ethical communities and relying on different assumptions about employees in order to foster ethical reasoning at higher levels. Characteristics associated with ethical communities are identified and AES Corporation and Semco S/A serve as examples of corporations exhibiting the design characteristics and assumptions of ethical organizations.     

Marketing Strategies and the Search for Virtue: A Case Analysis of The Body Shop, International

The authors propose a framework to integrate virtue ethics into marketing theory and apply it to the development of marketing strategies. Virtue ethics, a philosophy that focuses on an individual's moral character, has received limited attention from marketing scholars and researchers. The authors argue that without consideration of virtue ethics a comprehensive analysis of the ethical character of marketing decision makers and their strategies cannot be achieved. They provide an overview of virtue ethics supplemented by a case study of The Body Shop, International to demonstrate how evaluation of the ethics of corporate executives and their marketing strategies is completed by virtue ethics.     

Performance appraisals and discrimination suits: Do courts pay attention to validity?

Performance appraisals have been reviewed by courts when there is an allegation they were used in a discriminatory manner. This article evaluates several federal court cases where performance appraisals were at issue. This analysis leads to the conclusion that courts give very little direction to employers and employees as to whether a particular type of performance appraisal system will withstand judicial scrutiny.     

Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia*

The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth (WOM), self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be related with purchase intention. The interaction effect of price consciousness on the relationship between clothing interest and purchase intention was also examined in this study. Self-administered questionnaires were used to collect data from a total of 300 respondents from Malaysia to test the hypothesized relationships. Results showed that need for uniqueness, self-concept, brand image, WOM, and perceived quality are significant predictors of clothing interest among the Generation Y consumers in Malaysia and price consciousness moderated the relationship between their clothing interests and purchase intention. The practical implications of the research findings were discussed.     

Are deontology and teleology mutually exclusive?

Current discussions of business ethics usually only consider deontological and utilitarian approaches. What is missing is a discussion of traditional teleology, often referred to as virtue ethics. While deontology and teleology are useful, they both suffer insufficiencies. Traditional teleology, while deontological in many respects, does not object to utilitarian style calculations as long as they are contained within a moral framework that is not utilitarian in its origin. It contains the best of both approaches and can be used to focus on the individual's role within an organization. More work is needed in exposing students and faculty to traditional teleology and its place in business ethic's discussions.Dr. James E. Macdonald received a Master of Business Administration, a Ph.D in Philosophy, and a J.D. He is a founding member of the Business Ethics section of the Academy of Legal Studies in Business and past-president of the Rocky Mountain Academy of Legal Studies in Business.Professor Caryn L. Beck-Dudley received a Juris Doctorate. She is a member of the Business Ethics sections of the Academy of Legal Studies in Business and the Society of Business Ethics. She has published several articles and in 1993 she received the Holmes-Cardozo award from the Academy of Legal Studies in Business for outstanding paper submitted and presented at the national meeting. She is currently secretary-treasure of the Academy of Legal Studies in Business.     

Moving Beyond Conspicuous Leisure Consumption: Adolescent Women,Mobile Phones and Public Space

Abstract

In this paper we explore mobile phones as a form of fashion accessory for young women in contemporary culture and the possible value of such fashionable items as a source of identity and self‐worth. Despite reliance on the usual stultifying stereotypes produced by marketeers to promote mobile phones, we explore the possibility that increased access to public space generates for adolescent girls alternative choices of leisure experiences and possibilities of multiple enriching identities. The findings suggest that mobile phone use can impart a sense of self‐confidence, sexuality and autonomy which defies the male gaze in public spaces and may allow adolescent women to reject traditional images of femininity at a formative stage in the life course and take steps to a further array of leisure choices. It may only be a temporary image that assists a sense of self at a vulnerable time in life, or it may infiltrate other aspects of subjectivity and assist an ongoing sense of self‐confidence. However, this particular leisure activity can be seen as enabling, allowing entry to an arena, that of public space, that has hitherto been limited by the male gaze and other stereotypes of adolescent women. Through in‐depth interviews with teenage mobile phone users and a review of the literature we have examined the success that this form of technology has had with this social group.