Ein spieltheoretisches Innovationsmodell mit Nachfrageträgheit

Ohne Zusammenfassung     

Undergraduate design learning in multiple partnerships: joinedupdesign for academies

This article reports research into undergraduate design learning through an off-campus partnership. The Sorrell Foundation’s Joinedupdesign for Academies programme involved partnerships between university design departments, ‘failing’ 11–18 schools and professional designers, in the context of a funding commitment to rebuild/renew school buildings in the UK, and an ideological commitment to remodel schools as ‘Academies’. We investigated the impact on 12 undergraduate Design students’ learning as they partnered pupils at two secondary schools in a live regeneration project, following both schools’ redesign/relaunch as ‘Academies’. Using a mixed methods case study approach, we report the acquisition of a wide range of employability skills, vital for professional designers, through an innovative learning model in which pupils act as clients. In terms of design education, these partnerships provided a rare and authentic exposure to the complex demands of publicly-funded work for undergraduate design students, and as such offer a new and potentially interesting model for experiential design education, which bridges campus and off-campus learning.     

Collusive tax evasion and social norms

Although collusive tax evasion by buyers and sellers of commodities and also by employers and employees is widespread all over the world, it has rarely been analyzed in the tax evasion literature. To fill this gap and to compare collusive tax evasion with independent tax evasion, this paper develops a simple noncooperative game-theoretic model and confirms the model’s predictions in a laboratory experiment. Because collusive tax evasion involves social interaction, this paper focuses on the effect of social norms and theoretically and empirically demonstrates that the tax compliance norm has a stronger negative effect on the magnitude of collusive tax evasion than on independent tax evasion. The reason for this result is that in a collusive tax evasion game with multiple equilibria social norms affect the range of equilibria and act as an equilibrium selection device, whereas social norms need to be strongly internalized to change the behavior of taxpayers who evade taxes unobservedly.     

Das Bild der Nanotechnologie in deutschen Printmedien. Eine frameanalytische Langzeitstudie

According to a recent survey, roughly every second German has no mental association with the concepts of nanotechnology and nanomaterials. This is similar to reports from other countries. Nanotechnology is something that cannot be experienced and observed directly, which is hardly surprising, given that a nanometer is defined as one billionth of a meter. Accordingly, what people know about nanotechnology, and their interpretations and opinions of this knowledge, are based mainly on information from the mass media. Therefore, this first systematic study of the German media coverage aims at analyzing the media frames of nanotechnology. The analysis is based on a standardized content analysis of nine print media for the period 2000?C2008. The results indicate that the German media framing is predominantly highly positive towards nanotechnology, with particular emphasis being placed on its medical and economic benefits. The German media offers only a very limited critical alternative to this one-sided perspective of progress in this field. The situation is thus essentially the same as for media coverage in other countries.     

How can firms access bank finance for circular business model innovation?

Access to bank finance has emerged as a key challenge for firms engaged in circular business model innovation (circular BMI), both in practice and in the academic literature. Through interviews, focus groups and archival documents, we document the experience of firms accessing finance for circular BMI and assess bank willingness to lend to firms that engage in circular BMI. Our findings offer potential strategies for firms who look for external (bank) finance to realise circular BMI. Using a case study-based theory-refining approach, we identify three core strategies that firms can use to obtain bank finance for circular BMI. First, firms can signal future cash flow expectations by aiming to secure customer contracts and preorders. Second, relationship building with banks, suppliers and customers improves the banks' risk perception of firms. Third, firms can design standardised, long-lasting circular assets that can serve as bank collateral, especially once secondary markets develop, overcoming the difficulty of lending based on innovative, firm-specific assets.     

Transformationale Führung als Treiber einer Servicekultur

Servicekultur bildet den organisationalen Rahmen für kundenorientiertes Handeln der Servicemitarbeiter und tr?gt so dazu bei, Kundenorientierung als langfristige Denk- und Handlungsweise in Dienstleistungsunternehmen durchzusetzen. Hier ist insbesondere die Führung gefragt, ihren Mitarbeitern eine servicebezogene Vision zu vermitteln. Die F?rderung transformationaler Führung ist ein zentraler Ansatzpunkt zur Etablierung einer Servicekultur.     

Why Do Responses to Age‐Based Marketing Stimuli Differ? The Influence of Retirees’ Group Identification and Changing Consumption Patterns

This study analyzes how retired consumers respond to age‐based marketing stimuli using survey data from 236 retirees over the age of 60 years. Specifically, it investigates the factors that influence retirees’ intentions to use senior discounts and intentions to accept exclusive offers for seniors (e.g., educational classes for seniors), as well as their evaluation of age‐related labels (e.g., “60+”). The results show that retirees who identify more strongly with other retirees and who generally change their consumption patterns following retirement are more likely to respond positively to age‐based marketing stimuli. Additionally, the data suggest that cognitive age negatively moderates the role of retirees’ identification with other retirees in terms of their responses to age‐based marketing stimuli. However, the influence of these variables differs significantly across the types of stimuli considered. The findings help to explain ambiguities in previous studies that did not consider differences among mature consumers beyond age and age‐group membership or among the types of stimuli. The implications of these findings with respect to effective marketing to retired consumers are discussed.