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This paper discusses the dilemma of managing marketing in institutionalized business contexts. On the basis of a study of pharmaceutical marketing practices it is argued that business aspirations are dependent on understanding institutional influence and adaptation mechanisms on the customer-portfolio level. As relationships are perceived as such mechanisms, understanding network dynamics, institutional co-evolution and actor cognitions are key managerial issues. Furthermore, it is suggested that institutional discontinuities leverage institutional entrepreneurship to a critical extent. 相似文献
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This study analyses what preconditions are necessary for customer orientation within the church, and to what extent these preconditions are in place in the case of the Finnish Lutheran Church. A proper intelligence base and organisational preconditions are needed. Within the Church, there is mostly a positive attitude towards customer orientation but defects exist, for example in the intelligence base system, the coordination of congregational operations, and in cooperation with laymen. Copyright © 2000 Henry Stewart Publications. 相似文献
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This study focused on differences between uses and users of sushi and sashimi in Norway and Japan. The study was based on a consumer survey that was completed by a representative sample of 902 participants from Norway and 897 participants from Japan. The survey included questions about food consumption frequency, ways of sourcing sushi and sashimi and situational factors related to consumption. Participants also reported their knowledge about, attitudes toward, and ambivalence related to sushi and sashimi, social acceptability of sushi and sashimi consumption, domain-specific innovativeness, and social and demographic characteristics. Differences in sushi consumption behavior between Japanese and Norwegian consumers considering the situational parameters surrounding sushi and sashimi consumption were revealed. Considerations for future research and implications on export strategy development were discussed. 相似文献
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Although personality is a key determinant of consumer purchasing decision making, the role of personality traits in impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations among impulse buying tendency (IBT), variety seeking tendency (VST), and the Big Five personality traits within one integrated framework. Based on data from a nationally representative sample of 1644 Norwegian adults, the results show that while IBT and VST might be correlated, they differ significantly with respect to two major personality aspects: “neuroticism” and “openness to experience.” Specifically, the present study indicates that neuroticism predicted IBT positively and VST negatively, while openness was a strong predictor of VST and unrelated to IBT. 相似文献
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Understanding Attitudes Towards Genetically Modified Food: The Role of Values and Attitude Strength 总被引:3,自引:0,他引:3
Summary This study was aimed at gaining a better understanding of the nature of negative attitudes towards genetically modified (GM) food. A sample of 250 students at the University of Tromsø responded to a questionnaire measuring attitudes towards GM food, attitude strength, intention to buy such food, and their personal values. Values and attitude strength proved to be important constructs when explaining the attitudes. A structural model was estimated, confirming that the negative attitudes towards GM food were embedded in universalism and hedonism values, and also predicted behavioural intention to buy such food. Attitude centrality was found to moderate the value-attitude relationship. Central attitudes mediated the relation between values and behavioural intention, while for the less central attitudes there was no relation between values and attitudes. Rather, both were independent predictors of intention. The study showed that some individuals hold weak attitudes and therefore may be more likely to change their attitude than those whose attitude is embedded in values. 相似文献
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