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1.
Measuring Market Orientation: Generalization and Synthesis 总被引:11,自引:5,他引:11
This paper reports on an integrative, cross-nationalstudy which synthesizes and retests work of three separate groupsof researchers who in the late 1980s developed measurementsof a firm's Market Orientation. The projects resulted in threedifferent but syntactically similar Market Orientation scaleswhich, along with other measures, were used to support substantiveconclusions, particularly those involving firm Performance. Basedon a new study of 82 managers in 27 European and U.S. companies,we show that all three scales are reliable and valid. The scalesalso seem to generalize well internationally, both in terms ofreliability and prediction of Performance. We also show thatthe scales are similar to one another in terms of various validitymeasures and in terms of correlations with Performance measures.Finally, we synthesize a 10-item scale based on a more parsimoniousdefinition of Market Orientation as: the set of cross-functionalprocesses and activities directed at creating and satisfyingcustomers through continuous needs-assessment. 相似文献
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Randall E. Lasalle Scott K. Jones Rohit Jain 《Journal of Business Finance & Accounting》1993,20(5):653-671
This paper investigates the association of executive changes with both income increasing and decreasing accounting changes. Two potential explanations for the hypothesis that firms with changes in CEOs are more likely to make accounting changes are examined. The earnings management explanation holds that new management intervenes in the financial reporting process in order to alter perceptions of effectiveness. The different perspectives explanation holds that managements have different tastes, perspectives, or views of the world than the predecessor. Evidence supports the different perspectives explanation. 相似文献
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Despite the strategic importance of understanding competitive structure and the dynamics of competitive behavior, there has been almost no empirical study of how managers perform these analyses. We provide a conceptualization of how competitive analyses can be framed by decision makers and for researching how human biases in decision making and corporate culture impact on the nature and use of competitive analysis information.We are grateful for the comments of George Day, Peter Dickson, Pete Fader, Don Lehmann, Rajan Varadarajan, and David Wheaton on an earlier version of this paper. 相似文献
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Rohit Dadwal 《成功营销》2011,(2):78-79
2011年全球移动广告市场收益额预计将增至130亿~140亿美元,随着市场不断扩大,十大趋势将会凸显。 相似文献
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Varman Rohit Skålén Per Belk Russell W. Chaudhuri Himadri Roy 《Journal of Business Ethics》2021,171(4):645-665
Journal of Business Ethics - This paper contributes to business ethics by focusing on consumption that is characterized by normative violence. By drawing on the work of Judith Butler this study of... 相似文献
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Summary The paper presents a comparative study of product estimators proposed byRobson [1957] andMurthy [1964]. It is seen that the Robson's estimator gives a better performance. 相似文献