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Axel Berger Tobias Schlager David E. Sprott Andreas Herrmann 《Journal of the Academy of Marketing Science》2018,46(4):652-673
Firms increasingly use games to interact with their customers. Yet, surprisingly little is known about whether, when, and how such “gamified” interactions engage consumers with a firm’s brand, thereby facilitating self–brand connections. Building on flow theory, we show that gamified interactions that are highly interactive and optimally challenging facilitate self–brand connections, because such games lead to emotional and cognitive brand engagement. A field study and three experiments across various product domains and game designs support our theory. We also identify conditions under which consumers do not become engaged with a brand, namely when firms restrict their decisional control either to voluntarily participate in the game (i.e., compulsory play) or to spend as much time as desired playing the game (i.e., time pressure). Our findings advance existing knowledge about the use of games in marketing and provide important implications for how marketers can harness their potential to build self–brand connections. 相似文献
3.
Luz Maria Castro Fabian Härtl Santiago Ochoa Baltazar Calvas Leonardo Izquierdo Thomas Knoke 《Journal of Bioeconomics》2018,20(2):183-211
Bio-economic modelling has become a useful tool for anticipating the outcomes of policies and technologies before their implementation. Advances in mathematical programming have made it possible to build more comprehensive models. In an overview of recent studies about bio-economic models applied to land-use problems in agriculture and forestry, we evaluated how aspects such as uncertainty, multiple objective functions, system dynamics and time have been incorporated into models. We found that single objective models were more frequently applied at the farm level, while multiple objective modelling has been applied to meet concerns at the landscape level. Among the objectives, social aspects are seldom represented in all models, when being compared to economic and environmental aspects. The integration of uncertainty is occasionally a topic, while stochastic approaches are more frequently applied than non-stochastic robust methods. Most multiple-objective models do not integrate uncertainty or sequential decision making. Static approaches continue to be more recurrent than truly dynamic models. Even though integrating multiple aspects may enhance our understanding of a system; it involves a tradeoff between complexity and robustness of the results obtained. Land-use models have to address this balance between complexity and robustness in order to evolve towards robust multiple-objective spatial optimization as a prerequisite to achieve sustainability goals. 相似文献
4.
Tobias Müller 《Review of International Economics》2003,11(1):130-143
The paper uses a two–sector efficiency–wage model to analyze the consequences of immigration for a small open economy with a dual labor market. Immigrants are characterized by an (exogenous) return probability. Legal regulations impose preferential hiring of natives or "old" immigrants. As a result, there is sectoral segregation between natives and immigrants, leading to discrimination of the type equal pay for equal work,but unequal "work." In the short run (with sector–specific capital), immigration has a positive first–order impact on natives' welfare if migration policy favors segregation through high return rates or restrictive hiring practices ("guest–worker system"). In the long run, its effect is only determined by factor intensities (2 ¥ 2 model). Finally, the improved integration of migrants yields efficiency gains and improves aggregate welfare of all residents. 相似文献
5.
Tobias Kronenberg 《Economics of Transition》2004,12(3):399-426
The curse of natural resources is a well‐documented phenomenon for developing countries. Economies that are richly endowed with natural resources tend to grow slowly. Among the transition economies of the former ‘Eastern Bloc’, a similar pattern can be observed. This paper shows that a large part of the variation in growth rates among the transition economies can be attributed to the curse of natural resources. After controlling for numerous other factors, there is still a strong negative correlation between natural resource abundance and economic growth. Among the transition economies the prime reasons for the curse of natural resources were corruption and a neglect of basic education. In order to overcome the curse of natural resources and move to a sustainable path of development, the resource abundant transition countries should fight corruption and ensure that their resource revenues are invested in human capital or the preservation of natural capital. 相似文献
6.
This paper analyzes the multiple bounded format, in which uncertainty is directly incorporated into the WTP question. A new approach for analyzing multiple bounded uncertainty data is presented. The intuition underlying the approach is that uncertain individuals would like to state their WTP as intervals rather than precise values and that the width of the intervals is determined by the degree of uncertainty. The approach is compared to the one applied in Welsh and Poe [Welsh, M., Poe, G.L., 1998. Elicitation effects in contingent valuation: comparisons to a multiple bounded discrete choice approach. Journal of Environmental Economics and Management 36, 170–185] which treats uncertainty by conditioning responses on specific verbal probability statements. We argue that the conditioning approach overestimates mean and median WTP and that conditioning WTP estimates on probability statements like “probably” and “unsure” make them “fuzzy”. To empirically compare the two approaches we use data from 2004 concerning implementation of a predator protection policy in Sweden. Our analysis show that the suggested approach: (1) is more intuitive; (2) better fits the data; (3) estimates mean and median WTP with better precision; (4) is less sensitive to distributional assumptions; and (5) it is better suited for policy analysis. 相似文献
7.
Rolf Brühl Nils Horch und Mathias Orth 《Zeitschrift für Planung & Unternehmenssteuerung》2008,19(3):299-323
Zusammenfassung Die Bildung von Forschungshypothesen ist zwar immer ein kreativer, sollte aber gleichzeitig kein unsystematischer
Prozess sein. Im vorliegenden Artikel liegt der Fokus auf der Methodenunterstützung des Entdeckungszusammenhangs.
Die Methode der Grounded Theory bietet einen Bezugsrahmen für qualitative empirische Studien, mit dem
Theorien entwickelt werden, die aus dem Textmaterial zu begründen sind. Eine Literaturanalyse verdeutlicht,
dass das Potenzial dieser Methode bisher in der Controlling- und Rechnungswesenforschung weitgehend ungenutzt
bleibt. Anhand einer Diskussion empirischer Studien, welche auf die Methode zurückgreifen, werden
Anwendungsm?glichkeiten der Grounded Theory für diese Disziplinen aufgezeigt.
Summary Creating research hypotheses is always a creative but not necessarily an unsystematic process. In our study we introduce a method supporting the logic of discovery. The grounded theory approach provides a framework for a systematic development of theories emerging from empirical data. A literature review stresses that the potential of the method so far is unused in accounting research. The grounded theory approach is introduced to support empirical work within this research field. Options for an application of the method in accounting research are shown by the means of a discussion of empirical studies. Furthermore the reader gets hints for reference studies.相似文献
8.
Zusammenfassung Die Wirkung von ausl?ndischer Kapitalbeteiligung und Kreditfinanzierung auf Ersparnisbildung und Wachstum in Entwicklungsl?ndern.
— Zur Bew?ltigung der internationalen Schuldenprobleme von Entwicklungsl?ndern wird h?ufig vorgeschlagen, die Struktur des
Kapitalimports zugunsten von Forderungsarten zu verschieben, bei denen sich die Gl?ubiger am wirtschaftlichen Risiko beteiligen,
wie dies etwa bei Direktinvestitionen der Fall ist. Die Wahl zwischen Kapitalbeteiligung und Kreditfinanzierung mag jedoch
Risiko-Ertrag-Konflikte zwischen Einkommensstabilit?t und erwartetem wirtschaftlichem Wachstum involvieren. Diese Hypothese
wird aus einem entscheidungstheoretischen Modell auf der Basis eines Benutzer-Eigentümer Verh?ltnisses abgeleitet und mittels
einer L?nderquerschnittsuntersuchung regressionsanalytisch getestet. Es zeigt sich, da\ bei nichtkooperativen Beziehungen
zwischen Schuldnern und Gl?ubigern kreditfinanzierte Kapitalimporte einen vergleichsweise starken positiven Einflu\ auf die
Ersparnisbildung und das Wirtschaftswachtum im Schuldnerland ausüben. Kapitalbeteiligungen k?nnen deshalb nicht ohne weiteres
als vorteilhaft angesehen werden und auch nicht allen L?ndern empfohlen werden, ohne zu bedenken, wie sich soziale Gruppen
gegenüber dem Risiko verhalten.
Résumé Les effets de l’influx de la dette et du capital propre sur l’épargne et la croissance en économies développantes. — L’élément commun des beaucoup de propositions données pour faciliter les problèmes de la dette extérieure des pays développants est l’intention de changer la structure des importations de capital vers l’augmentation du rapport des créances qui basent sur quelque forme de partager les risques, p.e. la participation en capital propre. Cependant, le choix entre le capital propre ou des influx des capitaux financés par des dettes peut induire un conflit de ?rendement-risque? entre la stabilité de revenu et la croissance attendue. Cette hypothèse est dérivée d’un modèle choix-théorique basé sur l’approche agent-principal et testée empiriquement en appliquant l’analyse de régression trans-pays. Les auteurs démontrent que, dans un cadre non-coopératif des relations débiteurcréditeur, des transferts financés par des dettes ont une influence plus positive sur l’épargne et la croissance économique. La participation en capital propre ne peut pas être évaluée supérieure sans ambigu?té et c’est pourquoi elle ne peut pas être recommendée pour tous les pays, indépendant des attitudes sociales envers le risque.
Resumen El efecto del endeudamiento sobre el ahorro y el crecimiento eneconomías en desarrollo comparado con el de las inversiones directas. — En varias propuestas para aliviar el problema de la deuda externa de los países en desarrollo se sugiere alterar la composición de las importaciones de capital en el sentido de aumentar la proportión de derechos con participación en el riesgo económico, es decir, la participación de la inversión directa. La elección entre inversión directa y deuda considera la relación inversa riesgo-beneficio que existe entre la estabilidad del ingreso y el crecimiento esperado. Esta tesis se dériva de un modelo teórico de elección basado en el enfoque agente-principal, que es sometido a un test empírico de regresión sobre una muestra de países. Se muestra que en el marco de relaciones deudor-acreedor de tipo no cooperativas las transferencias de financiamiento por deuda ejercen una influencia positiva relativamente superior sobre el ahorro y el crecimiento económico. La participación directa en el capital no resulta superior en todos casos y por ello no puede ser recomendada para todos los países, independientemente de las actitudes frente al riesgo que prevalezcan.相似文献
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Money Growth Volatility and the Demand for Money in Germany: Friedman’s Volatility Hypothesis Revisited. — Recently, the Bundesbank claimed that monetary targeting has become considerably more difficult by the increased volatility of short-term money growth. The present paper investigates the impact of German money growth volatility on income velocity and money demand in view of Friedman’s money growth volatility hypothesis. Granger-causality tests provide some evidence for a velocity/volatility linkage. However, the estimation of volatility-augmented money demand functions reveals that — in contrast to Friedman’s hypothesis — increased money growth volatility lowered the demand for money. 相似文献