排序方式: 共有11条查询结果,搜索用时 0 毫秒
1.
This paper reports upon the testing of the comparative performance of eight epidemic based diffusion models on data describing the diffusion of camcorders and CD players in the UK and cars in West Germany. Standard epidemic models of new product diffusion are modified to allow for the influence of economic factors and compared to a recent model proposed by Karshenas and Stoneman. The performance of the Karshenas and Stoneman model is good, but so is that of an alternative model in the Marketing literature proposed by Easingwood, Mahajan and Muller. 相似文献
2.
Brand Equity, Consumer Learning and Choice 总被引:1,自引:0,他引:1
Tülin Erdem Joffre Swait Susan Broniarczyk Dipankar Chakravarti Jean-Noël Kapferer Michael Keane John Roberts Jan-Benedict E. M. Steenkamp Florian Zettelmeyer 《Marketing Letters》1999,10(3):301-318
The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in marketing in the past decade, with particular emphasis on integrating the separate streams of research emanating from cognitive psychology and information economics. Brand equity has generally been defined as the incremental utility with which a brand endows a product, compared to its non-branded counterpart. We amplify this definition: we propose that brand equity be the incremental effect of the brand on all aspects of the consumer's evaluation and choice process. We propose an agenda of research based on this amplified definition. 相似文献
3.
We identify structural breaks in economic growth in 140 countries and use these to define “growth spells:” periods of high growth preceded by an upbreak and ending either with a downbreak or with the end of the sample. Growth spells tend to be shorter in African and Latin American countries than elsewhere. We find evidence that growth duration is positively related to: the degree of equality of the income distribution; democratic institutions; export orientation (with higher propensities to export manufactures, greater openness to FDI, and avoidance of exchange rate overvaluation favorable for duration); and macroeconomic stability. 相似文献
4.
5.
Morton Fiona Scott Zettelmeyer Florian Silva-Risso Jorge 《Quantitative Marketing and Economics》2003,1(1):65-92
Using a large dataset of automobile transaction prices, we find that offline African-American and Hispanic consumers pay approximately 2% more than do other offline consumers; however, we can explain 65% of this price premium with differences in observable traits such as income, education, and search costs. Our estimates of unexplained race premia are smaller than previous estimates in the literature. Online, we find that minority buyers pay nearly the same prices as do whites controlling for consumers' income, education, and neighborhood characteristics. These results are consistent with the Internet facilitating information search and removing cues to a consumer's willingness to pay. Our results imply that the Internet is particularly beneficial to those whose characteristics disadvantage them in negotiating. 相似文献
6.
7.
Store brands are the only brands for which the retailer is responsible not onlyfor promotion, shelf placement, and pricing, but also for positioning the brandin product space. We argue that retailers strongly value control over store brandpositioning because they will be unable to source a national brand with theirdesired product positioning. This is because retailers have an incentive to positionstore brands as close substitutes to leading national brands – a location in productspace which other national brand manufacturers would not find profitable. We presentempirical evidence that is consistent with the results of our model. 相似文献
8.
International bailouts, moral hazard and conditionality 总被引:1,自引:0,他引:1
The large international bailouts of the 1990s have been criticized for generating moral hazard at the expense of the global taxpayer. We argue that this criticism is misleading because international bailouts create no, or very few, costs to the international community. Instead, the problem is to ensure that bailouts are not used to facilitate bad domestic policies, thus creating moral hazard at the expense of domestic taxpayers. This may require a shift towards ex ante conditionality, in the sense that the availability and size of official crisis lending need to be conditional on government policies before the crisis. 相似文献
9.
Internet Car Retailing 总被引:12,自引:0,他引:12
Fiona Scott Morton Florian Zettelmeyer & Jorge Silva-Risso 《The Journal of industrial economics》2001,49(4):501-519
We investigate the effect of Internet car referral services on dealer pricing of automobiles in California. Customers of an online service pay on average 2% less for their car ($450 for the average car). 25% of the savings come from purchasing at low-price dealerships affiliated with the online service. The remaining 75% stem from information provision by the online service, bargaining by the service on behalf of consumers, and cost efficiencies. A consumer receiving the mean online price does better than 65% of offline consumers, conditional on the car being purchased. 相似文献
10.