实施电子商务的目标

电子商务开展得如火如荼的今天,你打算带领自己的公司进军电子商务领域,获得全新的体验与利益吗?公司计划、设计和实施电子商务战略的能力决定了公司的成败,在建立网站乃至整个电子商务系统之前,需要进行哪些规划与评估呢?他山之石,可以攻玉。让我们借鉴一下国外企业的成功经验。     

我的九条命

在我生命中各个阶段里，我与学术界不知不觉地频频有缘。启蒙时期，我科到名师的熏导业已浸淫于国学；经史子籍，无所不读，撰文作诗，直追唐宋，俨然是一个“小老学究”。当我入仕时，一秉传统士大夫的志趋，一心为国为民，在我自我流放期间，发现我唯一可谋生的本领是学术，我既没有继承万贯家财，也没有在当权时放出许多人情，作为经商的捷径，实际上，我曾试探经商之路，但是在没有有力的后台引见下，我意识到，要加入一家企业，条件是能够为其带来多少商机，我对这种用才标准并不欣赏，在此情形下，要做一个小企业家，其生活方式也难以适应，特别是对我的妻女是一种冒险。     

The case of the unpopular pay plan

Three years after launching the team-based Quality For All program, Top Chemical Company CEO Sam Verde was searching for a team-based compensation system that would reflect his company's new philosophy. With a committee gathered to discuss the issue, Verde confronts the fact that changing pay plans is an issue few people can agree on. "Very simply," explains vice president for compensation Gilbert Porterfield, "the plan is designed to give employees working on teams real incentives for constant improvement and overall excellence. The variable aspect of the system pays employees for the performance of their group." This doesn't sit well with the others. "It's going to punish teams like mine for the failings of others instead of rewarding us for the work we do and have already done," says packaging team representative Ruth Gibson. Another committee member feels that team-based anything is a "motivational happy land that doesn't square with how people really work." While Verde likes the proposed pay plan, he has doubts over whether his employees will accept the risk. Upper management has no problem basing 60% of its pay on TopChem's performance. But getting line employees to risk part of their salaries--even as little as 4%--on the ups and downs of the chemical industry may be more trouble than it's worth. Four experts on compensation reveal where Top Chemical went wrong in its plan and how Sam Verde might bring about change successfully.     

Combining health education, risk-rated insurance and employee rebates into an integrated health care cost management strategy

Health education, risk rating and employee rebates can be combined into a comprehensive health promotion program within a benefits plan, reflecting health promotion in its truest sense.     

The savings potential of 24-hour coverage

In summary, there are costs to maintaining separate systems to cover both work- and non-work-related injuries and illnesses; there are also significant costs associated with achieving coordination--if not integration--of the two plans. Overall, the financial data do not indicate that the overlap between workers' compensation and health benefits is of such magnitude as to justify integration regardless of cost; however, the data do suggest that judicious exploitation of opportunities to coordinate the two programs, especially in regard to managing health care providers, may generate significant savings.     

富士通:完全解决客户的问题

如今,消费者和供应方所面对的挑战,就是要找出更好的办法,来纠正实际使用过程中确实出现的问题,如缺陷产品(这些产品往往是由不同的组织各自设计的)、损坏或不相匹配等。所幸的是,精益方法能够使我们稳步迈向极少出问题的精益消费过程。其中关键的做法是,把对每一个“消费问题”的智能型反馈收集起来。这将使现有问题得到迅速而彻底的纠正,同时避免同类问题今后再度发生。真实的企业面对真实的客户真的能实施这样的智能型反馈吗?在研究中我们高兴地发现,欧洲最大的IT支持服务供应方之一的富士通服务公司(FujitsuServices),已经令人信服地…     

管理者在创新中的角色：“聚会”的组织者——对《创新：缺失的维度》一书的点评

孤独的创造者是浪漫的,但是不切实际。创新是一个社会过程,创新越是成功,这个过程就越具有社会化。然而,在公司内部,创新的社会化、非正规化却经常受到管理者硬性规定的约束。他们强调预算、团队的时间表以及其它的条件来限制乃至取消自由交流思想的各种形式,管理者反对公司未来无法想象的产品拓展。《创新:缺失的维度》一书提出了管理者在创新中的角色:“聚会”的组织者。该书作者是麻省理工学院教授理查德·莱斯特和麦克尔·皮尔瑞。他们把创新的早期阶段描述成一个鸡尾酒会。在这个阶段,不同专业、不同兴趣的人们聚在一起,轻松而又认真地…     

短期事件对旅游的影响:以中国SARS危机为例

通过回顾近年来世界各国发生的短期危机对旅游产生的影响，重点分析2003年的SARS疫情给中国经济特别是旅游业造成的重大损失，讨论了不同的短期危机对旅游的不同影响以及旅游在危机后的不同恢复时间。旅游业对短期危机缺乏足够的防御能力，但通常能较为迅速的走上复苏之路。在这个过程中，适当的危机管理措施和有效的恢复策略是十分重要和不可或缺的。