Validating new product creativity in the eastern context of Malaysia

This paper examines the etic vs. emic nature of the new product creativity (NPC) construct often used in the strategic marketing and management literatures. The current study compares the NPC measure developed by Im and Workman (2004) in the West in an Eastern context by utilizing data from 172 Malaysian companies. The results show that NPC, which is the combination of new product (NP) novelty and NP meaningfulness, has a different connotation in Malaysia. The findings demonstrate that from the novelty perspective NPC is an emic phenomenon. After the construct validation process, the Western claim that NPC is a seed of firm performance is tested. The results verify NPC's relationship with NP performance as a source of competitive advantage for Malaysian firms and thus suggest that this relationship is etic in nature. These findings have significant implications for firms' global innovation strategies.     

Determination of teachers’ perspectives and level of readiness towards MOOCs for tolerance education

New opportunities are now provided in individual’s lives due to the development of technology. This has led to changes in educational environments as well as technology, which has removed barriers to participation due to the novelty that it presents for teacher and the learners at the same time. The Massive Open Online Course (MOOC) environment is the best example of this phenomenon where advanced technology is at the forefront and it is an extension of distance learning. By eliminating barriers such as place, time, background and infrastructure, the Massive Online Open Courses act as a guide for lifelong learning and enables learners to achieve rapid development on the, paving the way for learners to obtain certificates and diplomas at their own convenience, provided they have an Internet connection. The aim of this study is to improve a scale that is related to the determination of the teachers’ perspectives and the level of readiness towards traditional Massive Open Online Courses. Also, it will guide people who study in the MOOC field and provide them with future direction.