Bagging bundle benefits in broadband and media mergers: Lessons from Sky/Vodafone for antitrust analysis

The historic precedents in telecommunications antitrust findings have tended towards finding harm to competition when network operators integrate downstream and bundle the provision of applications and services. The reason for this is that market power in network provision is thought to be extended into the applications market(s). More recently however, proposed mergers have been between telecommunications and media distribution firms, both of whom have some degree of market power, already sell their own services in bundles, and who may or may not have been offering combined bundles already via contractual agreements. Examples include Sky/Vodafone in New Zealand, and Time Warner/AT&T in the United States as well as Vodafone/Unitymedia in Germany and Media Capital/Altice in Portugal. These complex proposed arrangements pose challenges to competition authorities, whose legal and procedural rules and precedents, especially those defining the relevant markets affected by the merger or vertical integration activity, have been developed from the analysis of simpler cases. These precedents may not be sufficient to analyse current cases, characterized by multiple products catering to heterogeneous consumer preferences, and consumers are not constrained to buying only one variant of the products in each of the upstream and downstream markets.We illustrate the challenges by way of a case study of the proposed merger between Sky and Vodafone, declined by the New Zealand Commerce Commission in February 2017. Limitations in existing market definition processes and the evaluation of market power where bundling already occurs risk overlooking complex demand-side interactions that influence the profitability and efficiency of various structural and contractual strategic choices. We propose that classic merger and antitrust analysis based on econometric cost-benefit analysis can be augmented by using simulation and numerical analysis of a range of bundle offers expected to be relevant in decision-making. We develop a simple model and use it to illustrate how it may be used to inform broadband and content mergers, and other complex antitrust cases, such the assessment of the effects of two-sided markets and firm pricing decisions.     

Depreciation of Business R&D Capital

We develop a forward-looking profit model to estimate the depreciation rates of business R&D capital. By using U.S. government data between 1987 and 2007, and the newly developed model, we estimate both constant and time-varying industry-specific R&D depreciation rates. The results comprise a set of R&D depreciation rates for major U.S. high-tech industries. They align with the main conclusions from recent studies that the rates are in general higher than the traditionally assumed 15 percent and vary across industries. The relative ranking of the constant R&D depreciation rates among industries is consistent with industry observations and the industry-specific time-varying rates are informative about the dynamics of technological change and the levels of competition across industries. Lastly, we also present a cross-country comparison of the R&D depreciation rates between the U.S. and Japan, and find that the results reflect the relative technological competitiveness in key industries.     

Micromanager

George Latour considers himself a good leader. As CEO of Retronics, George has a mandate to grow revenues with an eye toward taking the software-engineering firm public by 2006. At the behest of the chairman of the board, he has hired a new marketing director, Shelley Stern--"a thoroughbred" who, the chairman insists, just needs a little training in the business. George does his best to bring his new hire up to speed. He has Shelley sit in on developers' meetings, has her accompany the sales force on client calls, and even has the CFO explain the company's cash flow situation to her. He also takes pains to help her correctly position marketing and press materials. But Shelley never seems to really take the bit. In fact, Shelley considers George's hands-on management style oppressive, and she's dreadfully unhappy. What George sees as efforts to bring her up to speed, like making her go on those sales calls when she has other work to do, she views as signs that he doesn't trust her judgment. What's more, Shelley is spread too thin. Yet when she asks for help--if not additional staff, at least an outside contractor--George asks for a list of everything she's working on and tells her he'll help her prioritize. In this fictional case, a he-said, she-said debate erupts over competing management styles. Four commentators--Jim Goodnight, the CEO of SAS Institute; Mark Goulston, a psychiatrist and the senior vice president at Sherwood Partners; J. Michael Lawrie, the CEO of Siebel Systems; and Craig Chappelow, the senior manager of assessment and development resources at the Center for Creative Leadership--offer their perspectives on the problem and how to solve it.     

The Financing of Research and Development

Evidence on the ‘funding gap’ for R&D is surveyed.The focus is on financial-market reasons for under-investmentin R&D that persist even in the absence of externality inducedunder-investment. The conclusions are that (i) small and newinnovative firms experience high costs of capital that are onlypartly mitigated by the presence of venture capital; (ii) evidencefor high costs of R&D capital for large firms is mixed,although these firms do prefer internal funds for financingthese investments; (iii) there are limits to venture capitalas a solution to the funding gap, especially in countries wherepublic equity markets are not highly developed; and (iv) furtherstudy of governmental seed capital and subsidy programmes usingquasi-experimental methods is warranted.     

The discrete and differential impact of monetary policy

This study exploits a unique feature of the Australian monetary policy environment to determine whether economic recovery can be stimulated via central bank communications. This study finds that unexpected monetary policy announcements and communications have a significant and comparable impact on the value and volatility of the Australian foreign exchange market, suggesting that they can be used interchangeably to stimulate economic recovery. However, further analysis reveals that the state of the economy influences this impact. Specifically, during poor economic states, monetary policy actions speak louder than words, an adage that in this context provides actionable information for central bank regulators.     

ADDING PSYCHOLOGICAL VALUE TO HERITAGE TOURISM EXPERIENCES REVISITED

In 2001 the authors explored the underlying motives and needs of visitors to a heritage site, employing a method known as the Hierarchical Value Map (HVM) technique. Drawing from a small sample of visitors to a preserved 18th century plantation via qualitative interviews, the analysis revealed that most respondents were looking for a satisfying leisure experience where pleasure and learning are complementary. Recently, as part of a PhD by Jewell, this site was revisited with the methodologies of the HVM technique and Associated Pattern Technique (APT) combined in order to conduct quantitative research on a larger sample size. Results validated the 2001 research but with some differences detected. When comparing the current study to the 2001 study, differences were found regarding the connections between attributes, consequences/benefits, and values. The main difference that occurred between the 2001 study and current study was that the end core value of “Stop Repeating Mistakes of the Past,” was not considered by either visitors to Drayton Hall or Control Group respondents as being an important end core value. The end core value for both groups was, overall, that heritage made for a satisfying experience which in itself was pleasurable.     

Patents and patent policy

A patent is the legal right of an inventor to exclude othersfrom making or using a particular invention. This right is sometimestermed an ‘intellectual property right’ and is viewedas an incentive for innovation. This article surveys the evidenceon patent effectiveness in encouraging innovation and reviewsthe current controversies in patent policy.     

Movie Tourism—A New Form of Cultural Landscape?

Tourism originally was perceived as visitors travelling, whether within their own country or internationally, for pleasure. However, over the years, tourism has evolved into different components and labels. One is Movie Tourism. Although people have travelled due to novels they have read or historical occurrences, it would appear that movies based on these aspects have increased visitation. It would seem that Movie Tourism could be a new form of cultural landscape. Over time the appeal of destinations has grown and altered from the preconception that movies portray to audiences. It could further be perceived that Movie Tourism is connected to nostalgia and identity. A yearning for what life was or should be like, creating identities within historical settings, imaginary and/or factual. This paper is a discourse on the aforementioned and the tourist dollar value that Movie Tourism contributes to a country's economy.     

The Assessment: Technology Policy

Current research and problems in science and technology policyare reviewed. Trends in innovative activity in the G-7 economiesduring the past two decades are summarized and the economicrationale for policy in this area given. Policy tools currentlyin use in many countries include tax credits and subsidies,the intellectual property system, and competition policy. Ongoingareas of current controversy are the interaction of intellectualproperty and competition policies, environmental and innovationpolicy, standard-setting in industries characterized by networkexternalities, and the privatization of scientific researchand its consequences.     

Evidence on the impact of R&D and ICT investments on innovation and productivity in Italian firms

Both research and development (R&D) and information and communication technology (ICT) investment have been identified as sources of relative innovation underperformance in Europe vis-à-vis the USA. In this article, we investigate the R&D and ICT investment at the firm level in an effort to assess their relative importance and to what extent they are complements or substitutes. We use data on a large unbalanced panel data sample of Italian manufacturing firms constructed from four consecutive waves of a survey of manufacturing firms, to estimate a version of the CDM model of R&D, innovation, and productivity [Crépon–Duguet–Mairesse 1998. Research, innovation and productivity: An econometric analysis at the firm level. Economics of Innovation and New Technology 7, no. 2: 115–58] that has been modified to include ICT investment and R&D as the two main inputs into innovation and productivity. We find that R&D and ICT are both strongly associated with innovation and productivity, with R&D being more important for innovation, and ICT investment being more important for productivity. For the median firm, rates of return to both investments are so high that they suggest considerably underinvestment in both these activities. We explore the possible complementarity between R&D and ICT in innovation and production, but find none, although we do find complementarity between R&D and worker skill in innovation.