排序方式: 共有4条查询结果,搜索用时 15 毫秒
1
1.
The literature on product competition advocates a differentiation strategy assuming firm homogeneity in resources. However, firm heterogeneity in resource endowments has long been recognized in economics. Merging these two perspectives, we show that the increase in consumer preference for quality leads to firms' aggressive price competition instead of quality differentiation. As consumers look for higher quality, the cost advantage arising from superior resources increases and makes head-to-head competition more profitable than accommodating a less efficient rival. When consumers are highly concerned about quality, even a small resource difference leads a more efficient firm to initiate cutthroat price competition for market dominance. 相似文献
2.
Byong-Duk Rhee André de Palma Claes Fornell Jacques-François Thisse 《Journal of Economics & Management Strategy》1992,1(3):475-505
Most research on product positioning supports the idea of differentiation. Product standardization (i.e., minimum differentiation) occurs only under very limiting assumptions. Yet, similar products are often observed in the marketplace. We attempt to restore the case for standardization by using more realistic assumptions than in previous work. We assume that consumers consider not only observable attributes in brand choice, but also attributes that are unobservable by the firms. We find that standardization is an equilibrium when consumers exhibit sufficient heterogeneity along the unobservable attributes under both positioning with exogenously given prices and price competition, We also show that, under insufficient heterogeneity along the unobservable attribute, our results coincide with past research that argues in favor of differentiation. 相似文献
3.
Se-Hak Chun Byong-Duk Rhee Seong Y. Park Jae-Cheol Kim 《International Review of Economics & Finance》2011,20(4):812-825
The Internet has led many manufacturers to add direct online retail channels to their existing offline retail networks. Using both online and offline channels, manufacturers increase their market coverage and profits by customizing their products and services for the differing needs of customer segments using separate channels. Much recent research on channel management tends to focus on pricing strategies rather than analyzing channel strategies. This paper analyzes optimal channel strategies of manufacturers when they consider online stores as their new direct online channels, and it discusses some strategic implications of these channel strategies from the perspective of consumer heterogeneity and retail services. 相似文献
4.
This paper discusses the issues in estimating the effects of marketing variables with linear models. When the variables are
not directly observable, it is well known that direct regression yields biased estimates. Several researchers have recently
suggested reverse regression as an alternative procedure. However, it is shown that the reverse regression approach also fails
to provide unbiased estimates in general, except for some special cases. It is proposed that covariance structure analysis
with an appropriate measurement model can ensure the unbiasedness of estimated effects. These issues are examined in the context
of assessing market pioneer advantages.
The authors thank the editor and the two anonymous reviewers for their helpful comments on the previous version of this paper. 相似文献
1