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Tat Huei Cham Caryn Kar Yan Ng Yet Mee Lim Boon Liat Cheng 《International Review of Retail, Distribution & Consumer Research》2018,28(2):174-189
The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth (WOM), self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be related with purchase intention. The interaction effect of price consciousness on the relationship between clothing interest and purchase intention was also examined in this study. Self-administered questionnaires were used to collect data from a total of 300 respondents from Malaysia to test the hypothesized relationships. Results showed that need for uniqueness, self-concept, brand image, WOM, and perceived quality are significant predictors of clothing interest among the Generation Y consumers in Malaysia and price consciousness moderated the relationship between their clothing interests and purchase intention. The practical implications of the research findings were discussed. 相似文献
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Cheah Jun-Hwa Ting Hiram Ramayah T. Memon Mumtaz Ali Cham Tat-Huei Ciavolino Enrico 《Quality and Quantity》2019,53(3):1421-1458
Quality & Quantity - In partial least squares structural path modelling, the reflective–formative type of hierarchical component models (HCMs) (also known as Higher-Order Model) have... 相似文献
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