Branding and relationships: Customer and supplier perspectives

This paper explores and investigates the role of branding within financial services. Specifically, the study aims to assess the importance of branding and its associated elements including brand image and brand experience in the relationships that exist between consumers and their financial brands. It aims to achieve this through research, which identifies gaps between the managerial and consumer perspectives on branding in relationships in retail financial services. It is well established that the characteristics of services are different from those of manufactured goods and that service personnel play a central role in the services experience. Moreover, the concept of relationship marketing within services proclaims the importance of one-to-one relationships between businesses and customers as well as relationships between consumers and their brands. Drawing from the fields of brand management, relationship marketing and services marketing, this research aims to investigate the perceptional differences between consumers and suppliers in relation to the importance of branding in financial service relationships. The research findings indicate that brand experience appears to be far more salient than brand image in shaping and building meaningful and lasting brand perceptions and promoting customer retention.     

Umpire and batsman: Is it cricket to be both?

The paper is a response to Richard De George's essay, Theological Ethics and Business Ethics. It defends the possibility of theologically oriented approaches to business ethics by pointing out certain deficiencies in business ethics narrowly based on the premisses of analytic moral philosophy. In particular it argues, in a manner consistent with Alasdair MacIntyre's After Virtue (1981), that such a program of business ethics is insufficiently critical of its own roots in the social fiction of bureaucratic rationality. After showing how this ideology governs De George's negative judgments on theological approaches to business ethics, the author outlines a program of critical reflection that would draw from the intellectual traditions of both theology and philosophy in order to facilitate a dialogue in business ethics that no longer is captive in the Iron Cage of bureaucratic rationality. Dennis P. McCann is an Associate Professor of Religious Studies at De Paul University. He has served on the faculties of Reed College and Lewis and Clark College. He is the author of Christian Realism and Liberation Theology (1981) and a co-author of Polity and Praxis: A Program for American Practical Theology (1985).     

Performance Measurement in Government Service Provision: The Case of Police Services in New South Wales

The NSW Government is implementing a financial framework which is designed to encourage government service providers to become more efficient and effective. NSW Treasury is using Data Envelopment Analysis (DEA) to measure the efficiency of major government service providers, such as police, courts and hospitals. This paper outlines the progress in implementing the new financial framework and illustrates the way NSW Treasury will use DEA to help improve the efficiency of government service providers by describing an analysis of the NSW Police Service. The results suggest that NSW police patrols (local police districts) could, on average, reduce input usage by 13.5 percent through better management, and by 6 percent if the patrols could be restructured to achieve the optimal scale. Results also indicate that differences in operating environments, such as location and socioeconomic factors, do not have a significant influence upon the efficiency of police patrols.     

Neo-institutionalism is not yet a scientific success: a reply to Barry Weingast

Barry Weingast agrees that the idea of liberalism was crucial for the making of the modern world, though in most of his comment he turns to his own writings making institutional change the crux. Yet institutions in Britain did not in fact change much, the changes had little economic oomph, and underlying property rights were good in numerous economies worldwide since ancient times. An ideational economic history works better: liberty caused our riches.     

Globalisation and post‐socialist development: the Tatarstan variety of capitalism

Russia's regions are attempting to form meaningful democratic systems, free markets and profitable industrial firms. This article, based on qualitative interviewing with local and foreign economic actors in the Republic of Tatarstan in central Russia, argues that while there are strong desires for globalisation to happen, the goal of significant integration into the world market is far from being attained. In this difficult scenario the local state, far from being a ‘failed state’, instead takes on a central role in determining the present and future shape of this developing region. Implications for globalisation theory are considered in the conclusion.     

THE REGIONAL AGGLOMERATION IMPACAT OF JUST-I-TIME INPUT LINLAGES: EVIDENCE FROM THE SCOTTISH ELECTONICS INDUSTRY

There is no clear consensus as yet concerning the possible regional agglomeration impacts of Japanese Just-In-Time manufacturing techniques. This paper attempts to provide a theoretical structure to discussing such questions and then uses a logit model to analyse evidence from the Scottish Electronics Industry. The results provide support to the suggestion not only that the adoption of such techniques within the UK will encourage the shortening of input linkages, but also that this phenmenon is not restricted purely to the case of the automotive industry.     

Strategic Goals and Practices of Innovative Family Businesses

A profile of 231 Washington state family businesses is presented. This article focuses on the business strategies of these firms, analyzing the relationship between strategy, performance, and business practices. Firms categorized as Prospector firms reported more gains in their current market position than all other strategic types. These firms were more likely to value an effective management and employee team and to develop new quality products and services and career development plans for non-family employees. Implications for family businesses are discussed.     

Securing graduate commitment: an exploration of the comparative expectations of placement students, graduate recruits and human resource managers within the hospitality, leisure and tourism industries

This research begins the process of mapping out human resource (HR) strategies appropriate to the needs of actual and potential graduate employees. The perceptions and attitudes of placement students, recent graduates working in the sector and managers with responsibility for graduate development were surveyed, looking at the elements that make up the initial psychological contract of students on first encounter with the sector; the types of organisational HR practice that are seen as meeting the needs of employees; the role that universities can play in constructing expectations and bridging gaps between the graduate and the employer. It was found that the nature of the contract shifts from relational to transactional between placement and employment.     

Culture,consumption and choice: towards a conceptual relationship

Abstract Manufacturers and retailers are continually extending the geographical scope of their activities, and the degree of acceptance by local consumer cultures is integral to the success or failure of their operations. It is, therefore, important that cultural influences on consumption behaviour are fully conceptualized and understood. Central to this understanding is a need to address how consumers prioritize their own principles and set them against other criteria, bringing these to bear in the process of choosing particular products. This paper attempts to address the paucity of research in this respect by attempting to integrate areas of literature on culture, consumption and product choice. These relationships are explored through a simple conceptual framework, which is then used to discuss the influence of culture on one particular type of behaviour —‘ethical consumption’— the degree to which consumers prioritize their own ethical concerns when making product choices. The paper concludes by highlighting the general implications of the framework for research.