How children view their travel behaviour: a case study from Flanders (Belgium)

Understanding the thoughts of contemporary children about travel and their opinions on different transport modes of transport may provide important answers for policy-makers on how to respond to current and future transport needs of children. Obviously, children do not act autonomously and their travel behaviours also strongly influence their parents’ travel behaviours. Therefore, a better understanding of children’s travel behaviours seems necessary.This paper reports the results of a large-scale, self-reporting survey (N = 2546) that was conducted to examine the concept and meaning of travel and travel behaviour of children aged between 10 and 13 years in Flanders. It was found that children are able to complete a travel diary on their own, that their travel patterns differ and that the most important part of travelling for them is the social aspect.     

Social class differentials in the store selection process of single black professional women

Black single professional women form a growing and little researched market. This study hypothesized that there are significant social class differences in prepurchase store screening and in actual store choice process. Findings indicated that there were significant differences among groups in preplanning the number of garments, using catalogues, and seeking information from sales clerks. There were no significant differences in types of stores patronized, and store loyalty appeared low overall. It was concluded, both in prepurchase screening and during purchases, that social class played almost no significant role in store selection. However it appeared that single black professional women, unlike other nonblack samples studied, tended to rely on store characteristics and features more than on informational search and process or an all-out store search. If additional comparative studies substantiate this finding, there are strong implications for retailing strategies.     

Social class differences in the apparel purchase behavior of single,professional black women

Single professional black women are becoming a separate and powerful segment in the total apparel market. This study explores whether or not there are significant social class differences in their apparel purchase behavior in regard to social classes. Apparel purchase behavior has been analyzed in terms of three-areas: purchase planning, method of payment and social influence. In most cases, class differences were not found to be statistically significant with the exception of social influence. It was found that social classes respond quite differently to social influences in their clothing selection.