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Guy R. Banville Ph.D. Barbara Pletcher D.B.A. 《Journal of the Academy of Marketing Science》1974,2(3):432-446
Historically, major consideration given to product management has focused on research and development or the introductory
stage of the product life cycle. The authors present an empirical study delineating the variables to be considered in the
product elimination process. More specifically, the elimination process is evaluated under a situation of poor product performance
despite a generally viable market. The basic objectives of the study were: to determine the significant variables in the product
elimination process of the Small Appliance Industry; to determine the relative importance of the variables; to examine the
interaction among variables. The data obtained through personal structured questionnaire interviews were analyzed and provided
a ranking of twenty-six variables relevant to the elimination process. Moreover, the Johnson's Hierarchical Clustering Schemes
was applied to determine the interaction among variables. The results indicate that profitability and financial variables
are most significant in the elimination decision-process. Second, the primary clusters of importance are concerned with market
share, market growth rate, consumer awareness, and competitive action. 相似文献
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The purpose of this paper is to show how modern techniques of Temporary competitive equilibrium analysis can be applied to models of the “pure consumption loan model” type. One considers Samuelson's simplest model where traders live two periods and where money is the only store of value. It is proved that a temporary equilibrium exists if price expectations are sufficiently independent of current prices. A stationary market equilibrium is shown to exist if there is a set of traders (i) whose total resources are greater when they are young than when they are old, (ii) who are indifferent between present and future consumption. It is proved that this existence theorem still holds if the economy is sufficiently “close” to an economy which has this property. A stationary market equilibrium is shown to be Pareto optimal if all traders hold positive cash balances. It may be inefficient if this condition is not satisfied, for some traders may then be willing to borrow, which they cannot do in this model. 相似文献
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A stochastic frontier production function is used to estimate the effect of partial and gradual reforms in the 1980’s in each of seven state-owned manufacturing industries. Reform-induced gains in technical efficiency were significant in all sample industries although not always substantial enough to motivate industry-wide productivity growth. The bonus system had speedy and impressive efficiency effects, but there is no consistent evidence on the effectiveness of other reform measures, including greater output autonomy, partial exposure to market influences, and the possibility of dismissals for malfeasance. Equalization of marginal factor returns across firms was observed in some industries, which may be considered as evidence of improved allocative efficiency in response to the reforms. 相似文献
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In many developing countries, the potential benefits from adopting a transgenic variety developed by a multinational corporation are limited by the crop’s small production base. This paper presents an ex-ante evaluation of the economic impact of herbicide resistant transgenic rice in a small developing country, Uruguay. To fully account for the multinational’s market power, the firm’s seed markup is assumed to affect the adoption rate for the variety. Stochastic simulation techniques are employed to understand how potential benefits may vary with changes in technology, yield, costs, and adoption parameters. The results indicate a $1.82 million mean net present value for producers from the development and utilization of transgenic rice in Uruguay and $0.55 million for the multinational. These relatively small multinational firm benefits suggest that a firm will not undertake significant efforts to develop transgenic varieties adapted to local conditions without either strategic partnerships with local institutions or access to wider regional markets. 相似文献
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We analyze the optimal portfolio policies of expected utility maximizing agents under VaR Capital Requirement (VaR-CR) regulation in comparison to the optimal policy under exogenously-imposed VaR Limit (VaR-L) and Limited-Expected-Loss (LEL) regulations. With VaR-CR regulation the agent strategy consists of simultaneous decisions on both the portfolio VaR and on the implied amount of required eligible capital. As a result, the performance of VaR-CR regulation depends on its design (the parameter n) and the agent preferences. We show that an optimal VaR-CR regulation allows the regulator on the one hand, to completely eliminate the exposure to the largest losses, which may jeopardize the existence of the institution, and on the other hand, to restrain the portfolio exposure to all other losses. These results rationalize the current Basel regulations. However, the analysis shows also that there is an optimal level of required eligible capital from the regulator standpoint. Counter-intuitively, any requirement above this optimal level is inefficient as it leads to a smaller amount of actually maintained eligible capital and thereby to a larger exposure to the most adverse states of the world. Unfortunately, the current Basel’s range of required levels (n = 3–4) is within this inefficient range. Moreover, with an inefficient regulation the agent might employ an inefficient reporting and disclosure procedure. 相似文献
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The idea of a dual-market structure in the early stages of a product's life cycle has become one of the most widely accepted ideas among new product marketing practitioners in the past decade. Concepts such as “Early Market/Main Market” and “Visionaries/Pragmatists” have entered the lexicon of high-tech executives to express the notion that the market for new products is composed of early and main markets with a discontinuity in the diffusion process in between them. Moreover, these concepts have been at least partially tested and verified in the marketing academic literature in the past few years.We extend this branch of research by investigating the timing issues in dual-market cases. We define Change-of-Dominance Time (CD-Time) as the number of years it takes main market adopters to outnumber early market adopters. We empirically investigate this timing issue on a comprehensive data set of new product sales in the consumer electronics industry. We find that regarding explanatory determinants of CD-Time, external influence, such as advertising, to the early market is the most important explanatory variable.We examine the relationship between CD-Time and other early product life cycle phenomena: Takeoff, Saddle, and Rogers' size of adopter categories. We found relatively high correlations between these phenomena and CD-Time.The answer to the question “When does the majority become a majority?” is indeed “at 16%”! In a dual-market setting, the average time at which the main market outnumbers the early market is when 16% of the market has already adopted the product. In terms of time, in 75% of the cases the majority becomes a majority in 5 to 10 years. 相似文献
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While using financial incentives to increase fertility has become relatively common, the effects of such policies are difficult to assess. We propose an identification strategy that relies on the fact that the variation in wages induces variation in benefits and tax credits among ‘comparable’ households. We implement our approach by estimating a discrete‐choice model of female participation and fertility using individual data from the French Labor Force Survey and a detailed representation of the French tax–benefit system. Our results suggest that financial incentives have had a significant effect on fertility decisions in France. As an example, we simulate the effects of an additional, unconditional child credit of 150 euros per month. The effects are strongest for the third child. Copyright © 2013 John Wiley & Sons, Ltd. 相似文献
10.
天然气价格与原油价格的关系及其发展趋势 总被引:3,自引:2,他引:3
天然气价格与重质燃料油、家用取暖油或原油价格挂钩,使得天然气价格能够与竞争能源的价格协调,保证了天然气的销售.欧洲和亚洲市场目前仍然采用这样的价格公式和合同.但是自20世纪80年代美国和英国的天然气市场取消管制以后,长期合同和与石油价格指数挂钩的天然气定价公式受到了挑战:以前20~25年的合同期限缩短到10年之内;出现了天然气现货市场,形成了受美国纽约商品交易所或英国国际石油交易所调节的市场,并出现了标准合同(如期货和期权).今后,现货价与期货价相结合的复杂的指数化价格公式可能辅助或取代原有的石油指数价格定价模式.电价的指数价格可能更频繁地用于为天然气定价.原油价格依旧会影响天然气价格,能源间的相互作用可以调节暂时的价差过大.2050年美国在世界LNG贸易中所占的份额将由目前的5%~6%增加到25%.天然气在家用、工业、发电和运输等各个领域的消费量将不断增长,天然气价格下跌的可能性不大. 相似文献