Recombination in digital innovation: Challenges,opportunities, and the importance of a theoretical framework

In this article I argue that the quest to establish digital innovation as a research domain is hindered by three challenges. As digital innovation research we are too often: a) reifying the agency of digital innovation actors; b) developing explanations of digital innovation detached from the specifics of digital technology, and c) developing overly specific explanations of digital innovation. I begin by providing a brief overview of the recombination perspective and considering why this perspective holds great appeal in the digital age. I then engage with Henfridsson et al.'s (2018) value spaces framework as a platform for framing value creation and value capture in relation to recombination in digital innovation. Next, I push Henfridsson et al.'s arguments one step further to discuss them in relation to what I consider to be the key challenges for digital innovation research. Illustrating with some of my own recent projects, I suggest that in order to fully address these challenges we need to (1) develop explanations of digital innovation acknowledging the complexity of sociomaterial interaction in digital innovation; (2) develop explanations of digital innovation building on the specifics of digital technology, and (3) develop explanations of digital innovation based on an oscillation between the specific and the general. The article concludes by pointing to future challenges and developments for digital innovation research.     

Exploring preconditions for open innovation: Value networks in industrial firms

The open innovation model embraces the purposive flow of internal and external ideas as a foundation for innovation and network formation. While the open innovation paradigm has been successfully applied in high-tech settings, there is a lack of research on adopters of open innovation in other settings. We describe a case study conducted in a process industry setting, focusing on the LKAB mineral group as it makes a transition from a closed to a more open innovation context by adopting remote diagnostics technology. This process has resulted in the creation of new value networks. By tracing the reasoning behind the organizational transformation and studying the technology used to carry it through, we seek to explore the preconditions for open innovation and provide insight into the role of IT in the process. Our findings show that adoption of the open innovation model is grounded in developing organizational environments that are conducive to innovation, including expertise in creating a culture for knowledge sharing, building a trustful environment, and a resourceful use of IT.     

Generative Mechanisms of the Adoption of Logistics Innovation: The Case of On‐site Shops in Construction Supply Chains

Empirical studies of logistics innovations have focused on the innovation process, bypassing much the innovative artifact or solution design itself. Focusing on the artifact and solution design in a case study, we contribute to the emerging theory of logistics innovations through articulating the generative mechanisms of the adoption of logistics innovation, that is, the mechanisms through which the design of the solution enables its adoption. We study On‐site Shop, a rare example from the construction industry of a logistics innovation that has successfully migrated from a limited number of pilots to common practice. The case study is based on insights from participation in the design of the solution, and on 55 interviews conducted in a relationship triad consisting of three groups: (1) construction site users, (2) the solution designers, and (3) the suppliers. We propose that standard and efficient solution set‐up is the key enabler of logistics innovation's adoption at temporary construction sites. Communication and operating rules facilitate adoption in the triad, whereas internal and external integration further advance adoption by creating links between the innovative logistics solution and other activities. Finally, trilateral collaboration and congruent technological frames in the relationship triad sustain adoption over time.     

Virtual Community Use for Packaged Software Maintenance

In this study, we investigated the use of virtual communities for involving distributed customers in the maintenance of packaged software. On the basis of an empirical study, we suggest that virtual communities can be usefully leveraged for corrective, adaptive, and perfective software maintenance. Specifically, the virtual community allowed for quick discovery of bugs and a rich interaction between developers and customers in the categories of corrective and adaptive software maintenance. However, although contributing also to the perfective category of software maintenance, this was the category in which several customer suggestions for modification were actually ignored by the developers. This implies that community use is indeed beneficial for maintenance related to coding and design errors as well as for maintenance of an adaptive character. However, it has limitations when associated with major changes such as software functionality addition or modification as those experienced in the category of perfective maintenance.     

Reversed servitization paths: a case analysis of two manufacturers

The literature on service business in manufacturing companies posits that manufacturers “servitize” by increasing the proportion of services offered. This study presents two paths that are contrary to such forward-unidirectional servitization, indicating “reversed servitization.” In the first case, a capital goods manufacturer lost visibility to its installed base due to evolving product technology. We use the case of photocopier manufacturer Xerox to support our findings; a regulation change forced Xerox to move from a service-based toward a product-based business model. We thus propose that influencing environmental factors need to be researched and that the literature of organizational ecology may serve as a complementary perspective.     

Aligning organisational interests in designing rail-wagon tracking

The paper investigates the design and implementation of rail-wagon tracking to align the interests of rail-track owners, rail operators and third-party logistics service providers. The investigation identifies design actions to enable beneficial uses for the different rail-wagon tracking participants in a railway logistics system. Design science is used as the overall research approach. The findings are derived in the context of three organisations involved in an automotive railway logistics system. Data on the perceptions and interests of the parties is collected using the case-study methodology. Our findings indicate how rail-wagon tracking can be used to improve the efficiency of rail transport operators’ maintenance operations and potentially decrease wear and tear on rail tracks owned by the government authority. These anticipated benefits have motivated the transport authority in the case setting to make investments in more intelligent infrastructure, providing a platform for future material-flow tracking by logistics companies.     

The direct digital manufacturing (r)evolution: definition of a research agenda

Direct digital manufacturing, or ‘3D printing’ as it is more commonly known, offers a wealth of opportunities for product and process innovation, and is often touted to ‘revolutionize’ today’s manufacturing operations and its associated supply chains structures. Despite a growing number of successful 3D printing applications, however, evidence of any displacement of traditional manufacturing is limited. In this paper we seek to separate hype surrounding DDM from economic reality in order to ground the future research agenda for the Operations Management field. By opposing direct digital manufacturing with traditional tool-based manufacturing, we show that direct digital manufacturing so far lags behind by several orders of magnitude compared to traditional manufacturing methods. Yet we also find that direct digital manufacturing clearly is on an improvement trajectory that eventually will see it being able to compete with traditional manufacturing on a unit cost basis. As such we conclude that direct digital manufacturing will increasingly challenge operations management researchers to question established practices such as scheduling, batch sizing and inventory management in low-volume, high-variety contexts. Furthermore, an increasing adoption of direct digital manufacturing will drive structural shifts in the supply chain that are not yet well understood. We summarize these challenges by defining the research agenda at factory, supply chain, and operations strategy level.     

Leveraging networks,capabilities and opportunities for international success: A study on returnee entrepreneurial ventures

By integrating social capital theory with a capability-based view on performance, this paper aims to examine the extent to which returnee entrepreneurial ventures (REVs) gain international performance advantages from the founding entrepreneurs’ experience with international networks. Using data on 200 Chinese REVs, the paper proposes and tests a structural model with a focus on the link between individual entrepreneurs and the subsequent development of firm capabilities. The results provide evidence that it is important that the returnee entrepreneurs have an international social network for the REV to develop an international network capability, which, in turn, mediates the effects on opportunity knowledge and the international performance of the REVs. The findings highlight the concurrent effect of the role of entrepreneurs and organizational learning in internationalization, and they provide an understanding as to the importance of the returnee-specific advantages for the international performance of these firms.     

Revisiting the external impact of MNCs: An empirical study of the mechanisms behind knowledge spillovers from MNC subsidiaries

The majority of studies of knowledge spillovers from the presence of multinational corporations (MNCs) have focused on whether or not, rather than how knowledge spillovers occur from MNC subsidiaries to local host country firms. Using survey data from 210 MNC subsidiaries in Sweden, a composite model is developed examining the impact of two different environmental conditions on the occurrence of knowledge spillovers arising from innovation transfer within MNCs. We distinguish between horizontal knowledge spillovers (i.e., to competitors) and vertical knowledge spillovers (i.e., to customers and suppliers), and emphasise the conceptually important distinction between the two. The former are largely unintentional by nature whereas the latter can be considered as intentional knowledge diffusion. The results show that competitive pressure in the recipient subsidiary's local environment gives rise to unintentional knowledge spillovers, whereas it is negatively related to intentional knowledge diffusion. The results also support the notion that the degree of embeddedness of in a subsidiary's business network in the host country is positively related to intentional knowledge diffusion. An important finding of the study is that there is a positive relationship between intentional knowledge diffusion and unintentional knowledge spillovers.