Substantive or Symbolic Environmental Strategies? Effects of External and Internal Normative Stakeholder Pressures

Different forms of stakeholder pressures drive different environmental strategies in organizations. This article differentiates between internal and external normative stakeholder pressures to test their potentially unique effects on environmental strategies. The findings suggest that internal, normative stakeholder pressures primarily drive substantive commitments to environmental practices, reflecting an internalized, voluntary commitment to the natural environment and dedication to environmental leadership by the firm. External, normative pressures instead primarily drive symbolic commitments to environmental practices, aimed at managing the image of the organization to establish and reinforce an appearance of commitment to the natural environment. This novel perspective accounts for the institutionally plural contexts of organizations and their environments, in which internal pressures directly drive substantive environmental commitments and external pressures drive symbolic responses. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment     

The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India

We extend research testing the effects of food color on flavor to a new cultural setting—India. We test color’s effect at three levels: flavor identification, perception, and preference. One hundred twenty-two graduate students at an Indian business school enrolling students from all parts of India were assigned the task of tasting and evaluating an orange-flavored carbonated water. Color at two levels (purple and orange) and label information at two levels (told orange flavor, told grape) were manipulated in a full factorial, between-subjects design. Results confirm that food color affects the consumer’s ability to correctly identify flavor as well as to form distinct flavor profiles and preferences. Food color dominates other flavor information including labeling and taste, though the strength of the effect is less pronounced in this setting. Strategic alternatives for the effective deployment of food color for promotional purposes are recommended.     

Child Care Subsidies, Welfare Reforms, and Lone Mothers

Recent social assistance reforms appear to have reduced welfare rolls, but the effects on the well-being of those families and their children are less clear. Using simulations based on Canadian data, we find that some currently favored alternatives turn out to be effective in encouraging employment but punitive to families. Increased subsidization of market child care combined with income support for families appears to deliver a number of family-supportive outcomes.     

The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study

Limited extant experimental research on advertising appeal effectiveness in the presence of price cues in a service offer provides the motivation for this study. While past research has found support for the effectiveness of both rational and emotional appeals in services marketing, this research, in the context of hotel advertising, shows that appeal type effectiveness may vary with the price level of the service. More specifically, this study finds that rational appeals are more effective than emotional appeals for low-priced hotels, but for high-priced hotels, rational and emotional appeals show no significant difference in influencing consumer evaluations of the offer.     

Marketing “Frankenfood”

ABSTRACT

Most visual package research in marketing to date tests only the main effects of certain visual package elements in artificially isolated experimental contexts, though, in the store, these elements are presented to the shopper in active visual circumstances. Most food packages are highly cluttered with a number of visual and text elements all competing for the shopper's limited attention; this calls into question the external validity, and therefore the usability for practitioner purposes, of these results. Given that marketers often rely on a single visual element as the sole carrier of some particular promotional message, it is critical to ascertain whether single visual elements can break through such visual clutter to effectively deliver their promotional messages to the shopper. In this study, we manipulate the level of background activity of packages while testing the ability of one visual package element—its overall shape—to affect one particular piece of package information of concern to food shoppers— appearance of size or volume. Surprisingly, our results show that the main effect of package shape type on volume perception not only remains robust under visually cluttered conditions, but that the effect is actually heightened for certain, more geometrically complex package shape types. Managerial implications are discussed.     

Meanings of the home in popular song lyrics: A feminist critique examining rock and country music

The paper examines the meanings of home as portrayed in the lyrics of popular country and rock songs. These two genres were selected because they loosely represent two American subcultural traditions. The home was chosen because of the central role that it plays in most people's lives and because it is commonly mentioned in the lyrics of popular songs. Because the main role of women in American society is integrally associated with their position and activities in the home, it is hard to separate the two. The authors use an interpretive approach and a feminist perspective to analyze the treatment of women's roles in the home in popular music lyrics. They conclude that, while some representations of women are being questioned by both the performers and the lyric writers, the popular music industry, with its many gatekeepers, continues to promote predominantly stereotypical and traditional images of women.     

A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization

Research in the area of consumer socialization suggests that parents act in an agent–learner relationship with their preadolescent children and have the greatest influence on their young children's purchase behaviour. The present study examines this assumption in light of changes in family roles and composition, media exposure and marketing efforts aimed at children. A cognitive recognition test of advertising slogans drawn from recent television commercials is used to determine knowledge levels of a sample of preadolescent children and their parents. Results suggest that children, beginning at age nine, have as much knowledge of advertising slogans as do their parents, even in product categories targeted at adults.     

The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation

We extend research testing the effects of food color on flavor perception to analogous color. Analogous colors are those found next to each other on the color wheel. Subjects were assigned the task of tasting and evaluating a fruit-flavored beverage. Actual fruit flavor at two levels and beverage color at three levels were manipulated in a full factorial, between-subjects design. Thus each subject tasted and evaluated a single color/flavor combination. Results show that the small differences in food color represented by analogous color are sufficiently distinct and meaningful to consumers to significantly affect their ability to correctly identify the flavor of color-associated foods, as well as to form distinct flavor profiles and particular preferences—much as the grosser distinctions represented by complementary food color have been shown to do previously.     

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