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This paper discusses emotions as mediators in business-to-business relationships which is an understudied topic. Yet within consumer marketing, emotions have been widely studied, and calls have been made for business relationship research to take account of managers' emotions. This study addresses the gap by firstly establishing the relevance of emotions in problematic business relationships and secondly showing how emotions are a major component in determining the outcomes of the problematic relationships. Interview data in the form of narratives describing problematic relationships is analyzed and identifies both the emotions experienced by participants and their role in the future course of the business relationship. 相似文献
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Satu Pätäri Kaisu Puumalainen Ari Jantunen Jaana Sandstrüm 《International Journal of Production Economics》2011,131(1):322-332
The upcoming bioenergy business area opens up promising opportunities for the traditional energy and forest sectors. This has motivated us to study existing and potential bioenergy actors that could take up this unique opportunity and develop new business around the “green gold” of the forest. Light is shed on the interface between the energy and forest sectors through a comparison of the most focal bioenergy actors with traditional forest and energy companies. The analytical methods used include both parametric and nonparametric analysis of variance, and cluster analysis. The result is a better understanding of the players that have the potential to capitalize on the emerging business. 相似文献
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Anniina Salo Author Vitae Jaana Tähtinen Author Vitae Author Vitae 《Industrial Marketing Management》2009,38(6):618
This study focuses on triadic business relationship recovery processes through a single case study. We address the question of what kind of process takes place when a business relationship on the verge of ending is recovered and what roles a third actor can play in the process. As a result, we model a process through which a triadic business relationship is recovered and attraction, trust, and commitment are restored. 相似文献
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Jarmo Kuisma Jaana Simola Liisa Uusitalo Anssi Öörni 《Journal of Interactive Marketing》2010,24(4):269-282
Based on a general framework of consumer perception and processing of advertising, this study examines the impact of animation and ad format on the attention and memorization of online ads. Consumer attention to a variety of real-world ads was measured with eye tracking and ad memory was assessed with recognition and recall tests. The results suggest that on average, animation had little or no effect on attention. We did nevertheless observe a strong interaction effect between animation and ad format, which suggests that the effect of animation is conditioned by ad format. Animation has a positive effect on attention to skyscrapers, but a negative one on attention to banners. As to memorization, animation improved recognition effects, but mainly for banners. Surprisingly, consumers could recognize ads without having looked at them, which suggests that online consumers are especially parsimonious in allocating their focal attention and memory resources to irrelevant ads when they are involved in other tasks. 相似文献
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This paper discusses the connection between the nature of an existing business relationship and its ending, based on existing
research on the reasons and the process of business relationship ending.
This study first discusses the features of business relationships that most likely influence their ending process. Based on
these features the paper presents propositions on how a particular type of relationship would end. 相似文献
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Jaana Tähtinen 《Journal of Market-Focused Management》2002,5(4):331-353
How to describe a process of business relationship ending, while considering both the aspects of time and the multiplicity of actors involved? The process of ending consists of actions performed by the actors, as well as their perceptions and decisions concerning the future of the relationship and the consequences they have on the relationship. A longitudinal, dyadic case study is used to empirically ground a process framework. The model distinguishes six stages in the ending process and depicts different actor levels involved. The process model helps to understand the events and actions that end the relationship. 相似文献
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The growing trend of required ethics instruction in the business school curriculum has created a need for relevant teaching
materials. In response to this need the Journal of Business Ethics is introducing a new case section. This section provides
a forum for publishing and accessing a range of materials that can be used in teaching business ethics. This article discusses
how business ethics cases can facilitate the development of deductive, inductive and critical reasoning skills. 相似文献
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James Manyika David Hunt Scott Nyquist Jaana Remes Vikram Malhotra Lenny Medonca Byron Auguste Samantha Test 《实用企业财务杂志》2011,23(1):8-19
New research by the McKinsey Global Institute (MGI) examines the growth challenge facing the United States and explores how U.S. business and government can contribute to the economy's renewal by reinvigorating their drive toward higher productivity. As baby boomers retire and the female participation rate plateaus, the U.S. economy will receive significantly less lift from increases in the labor force and will have to rely increasingly on productivity gains to fuel growth. The report finds that the United States needs a 34% acceleration in productivity growth if it is to match the GDP growth rates of the past 20 years—and that this is possible. Three‐quarters of the necessary productivity growth acceleration can come from the efforts of private‐sector companies operating within the current regulatory and business environment. Even the best‐performing companies and sectors still have headroom to boost productivity by emulating the best practice of others and tapping into new innovations, and coming up with new innovations of their own. The remaining one‐quarter—and more—can come from government and business working together to address barriers that now limit growth. MGI lays out a seven‐point agenda for action to spur productivity. 相似文献
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Jaana Woiceshyn 《R&D Management》1995,25(4):395-409
Firms that are able more quickly than others to add value through product development will be the winners in technology-based industries. This paper examines value-added progress by contrasting four agricultural biotechnology firms that have managed to create value with one that failed to do so. Lessons were induced for new firms struggling to develop products in emerging industries such as biotechnology. The following findings emerged from manager interviews and secondary data. In contrast to the ‘progressive’ firms, the failed firm neglected to develop a clear product-market focus, complementary skills outside its core technology, and relationships with universities and government. These contrasts seemed to stem from differences in the financing arrangements and the level of organizational politics. The failed firm received a generous one-time funding and had a relatively high level of politics, whereas the funding of the progressive companies was tied to performance milestones and little politicking took place. The reasons for organizational politics are discussed. 相似文献