Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators

This paper reports on the findings of research into the perceived relationships between publicly funded theatres and their key funders/regulators. This is part of a wider study into whether successful publicly funded arts organisations are more likely to apply a relationship marketing approach. Relationship marketing may help to remove a short‐term tactical focus that tends to exist in public sector organisations generally and publicly funded arts organisations particularly. Three UK producing theatres' relationships with the Arts Council and their respective local authorities are analysed and findings suggest that building relationships with this stakeholder type may well produce more strategically focused and successful theatres. Copyright © 2004 Henry Stewart Publications     

Global & satellite versus local and terrestrial: an exploratory study of advertising within the UK

This study assesses the impact of the growth of satellite television in the UK on terrestrial channels. The paper outlines the debate concerning satellite television's potential role in globalisation and pan-European marketing processes, provides background information on the development of satellite television in the UK, and gives an insight into the structure of the main UK satellite service, British Sky Broadcasting (BSkyB). An exploratory study into the advertising content of terrestrial commercial (TTV) and satellite television (BSkyB) is discussed and findings are presented. Differences and similarities in advertising content between terrestrial and satellite, in particular the extent of global, national and regional advertising on both channels, are indicated.     

Perceptions of protective actions for a water contamination emergency

Local authorities who believe their water systems are contaminated need to warn those at risk to take protective actions. In the past, such efforts have often achieved only partial success in preventing people from deciding to continue consumption of contaminated drinking water. To examine the possible antecedents of decisions to comply with water consumption advisories, this study examined 110 Boston residents’ actual protective actions and 203 Texas students’ expected protective actions; their perceptions of three protective actions on seven attributes; and their risk perceptions, water contamination experience, facilitating conditions, and demographic characteristics. The profiles of the protective actions for the hazard-related and resource-related attributes suggest reasons why people preferred to use bottled water rather than boil or personally chlorinate water. In particular, perceived effectiveness in protecting health was the most important correlate of protective action, which means that a protective action can have a high level of implementation even though it has poor ratings on other attributes such as cost. In addition, this study indicates public health officials may also need to address people’s misconceptions about the hazard-related and resource-related attributes of any relevant protective actions. Finally, consistent with an extensive body of previous research, students were similar to residents in many important respects even though were some statistically significant differences.     

The analysis of expert judgment

Expert judgment is a necessary component of technology assessment. But current methods for attempting to integrate expert judgment with social value judgments in the formation of public policy are inappropriate and ineffective. This article advocates the scientific analysis of experts' judgments. Such analysis produces quantitative, pictorial models of expert judgment, thereby providing an explicit and retraceable procedure for a) documenting and comparing reasons for differences in expert judgment, b) helping experts to resolve such differences, and c) conveying information to decision makers in a clear and useful fashion. The proposed approach provides an alternative to the ineffective method of public hearings and recently proposed adversarial approaches such as the “science court.” Two studies are described to illustrate this approach.     

Negotiation and design: Supporting resource allocation decisions through analytical mediation

The common element of all negotiations is change. Design is the key to directing and managing change, and resource allocation is the most critical component of design. Negotiations about change are, therefore, fundamentally, negotiations about design and resource allocation. Negotiations vary along a continuum, from those in which negotiators have consonant interests (share objectives) to discordant ones (disagree about appropriate objectives). The joint distribution of all possible payoffs defines thestructure of the negotiation problem—the opportunities the problem affords and constraints it imposes on negotiators. The analytical mediation approach supports the activities of an impartial, neutral third party who attempts to assist the disputants to reach a mutually satisfactory agreement. It makes use of different types of techniques to support negotiations, depending on their location along the negotiation continuum. Two case studies involving analytical mediation are reported. One case study involves a budgeting exercise, in which the negotiators' interests were essentially consonant. The second case study involves a labor-management contract problem, in which the negotiators' interests were highly discordant.     

Predictors of the perceived risk of climate change and preferred resource levels for climate change management programs

In a 2013 US national public opinion survey, data were collected from 1321 adult respondents for five psychometric variables – Dread, Scientists’ Level of Understanding, Public’s Level of Understanding, Number Affected, and Likelihood – for six threats (sea-level rise, increased flooding, and four others) associated with climate change. Respondents also rated perceived risk and indicated the resource level that they believed should be invested in management programs for each threat. Responses did not vary significantly across the six threats, so they were combined. The survey collected standard demographic information, as well as measuring climate change knowledge and environmental values (New Ecological Paradigm, NEP). Psychometric variables predicted perceived risk extremely well (R = .890, p < .001); all five psychometric variables were significant predictors. The results were generally consistent with previous research except that Scientists’ Level of Understanding was a positive, rather than negative, predictor of perceived risk. Jointly the demographic variables, knowledge, and environmental values significantly predicted perceived risk (R = .504, p < .001). Consistent with previous research, significant positive predictors were age, Democratic Party Identification, and NEP score; significant negative predictors were male gender and White ethnicity. When demographic variables, knowledge, and environmental values were added to psychometric ones, only the psychometric variables were statistically significant predictors. Perceived risk strongly predicted resource level (r = .772, p < .001). Adding demographic, knowledge, and environmental value variables to perceived risk as predictors of resource level did not appreciably increase overall predictive ability (r = .790, p < .001), although White ethnicity emerged as a significant negative predictor and religiosity, Democratic Party Identification, Liberal Political Ideology, and NEP score were significant positive predictors. The results demonstrate that risk perceptions of climate change and policy preferences among climate change management options are highly predictable as a function of demographic, knowledge, environmental values, and psychometric variables. Among these, psychometric variables were found to be the strongest predictors.     

A comparative analysis of advertising characteristics,strategy, style and form in global and national brand advertising

This paper considers the differences and similarities between national brand and global brand advertising through the use of three analytical frameworks – creative strategies, advertising styles and advertising form. It seeks to identify any differences between national and global brand advertising in terms of creative strategy, advertising style and advertising form. The structural elements of advertisements, such as the length of a commercial, number of camera shots and number or type of characters present, are also examined for a total of 551 television advertisements. A number of significant differences between the advertising of global and national brands have been recorded. In addition, the study identifies a discriminant function, which successfully predicts the advertising strategies, styles and formats for global brands.     

Fundamental obstacles to the use of scientific information in public policy making

In contrast to the prevailing view that more effective use can be made of scientific information in public policy formation, several fundamental obstacles to the effective use of science are identified and described. It is argued that any effort to bring scientific information to bear on public policy must show how these obstacles have been removed.     

Negotiation Support for Multi-Party Resource Allocation: Developing Recommendation for Decreasing Transportation-Related Air Pollution in Budapest

Decisions about how to allocate scarce resources among potential programs are common sources of conflict in both public and private life. This paper describes a case in which negotiation support was provided for a five-member task force trying to reach agreement about how to allocate limited resources among programs designed to improve the air quality in Budapest, Hungary. The intervention consisted of a series of facilitated decision conferences, plus individual interviews. The task force eventually reached agreement about a recommended package of 15 air quality management programs costing 1,500 million Hungarian forints. The research makes four significant contributions. First, it demonstrated that resource allocation models provide a useful framework for understanding and facilitating multi-party negotiation processes. Second, because resource allocation models were elicited individually for each group member before building a single group model, it was possible to analyze the five-dimensional feasible settlement space (i.e., the joint distribution of benefits for each task member for all possible resource allocation packages). Third, several innovative applications of analytical techniques (i.e., Pareto-efficiency analyses, numerical and graphical analyses of feasible settlement spaces and efficient frontiers, and analyses of task force members' investment progressions) served to improve understanding of disagreements within the group and to evaluate the quality of potential resource allocation packages. Fourth, changes in individual preferences and group agreement were assessed over time. Group members appeared to change substantially and their level of agreement to increase markedly over time.