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Previous research has shown that a touch or haptic element attached to a persuasive appeal can increase persuasion, particularly for individuals who have a clear preference for touch to enjoy its sensory feedback (high autotelics). This research extends previous work by including involvement in the context of an appeal by a nonprofit. We find, in an experiment where we manipulate involvement, that when a haptic element is present, high autotelics are more persuaded regardless of their involvement with the message. However, for low autotelics, a haptic element increases persuasion under conditions of low versus high involvement with the message. A second experiment measures involvement and finds that again, under low involvement conditions, both high and low autotelics are persuaded by a touch element. Finally, a field study with a local symphony orchestra is conducted in which involvement with the message is low but involvement with the company is high. In this case, a touch element is only persuasive for high autotelics. © 2011 Wiley Periodicals, Inc. 相似文献
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We examine auction design in a context where symmetrically informed adaptive agents with common valuations learn to bid for a good. Despite the absence of private valuations, asymmetric information, or risk aversion, bidder strategies do not converge to the Bertrand–Nash equilibrium strategies even in the long run. Deviations from equilibrium strategies depend on uncertainty regarding the value of the good, auction structure, the agents? learning model, and the number of bidders. Although individual agents learn Nash bidding strategies in isolation, the learning of each agent, by flattening the best-reply correspondence of other agents, blocks common learning. These negative externalities are more severe in second-price auctions, auctions with many bidders, and auctions where the good has an uncertain value ex post. 相似文献
4.
Jean McCarthy Noreen Heraty Christine Cross Jeanette N. Cleveland 《Human Resource Management Journal》2014,24(4):374-393
A refinement of the construct of age, specifically ‘older’, is recognised as a critical measurement concern for experts in both ageing research and policy formation. In this context, we set out to both chronologically define an ‘older worker’ and to identify on what basis the age of ‘older’ is determined. In doing so, we draw on open‐ended survey data (collected in 2011) from a sample of 407 organisational decision makers across all industries in Ireland. Our focus was specifically on the perspective of organisational decision makers because these individuals will be instrumental in facing the challenges associated with workforce ageing. The results show that workers are considered as ‘older’ at a younger age than might be expected and that decision makers conceptualise workers as ‘older’ using various approaches in the organisational context. Our findings contribute to the literature in three ways: firstly, by providing an important empirically derived understanding of the term ‘older worker’; secondly, by empirically examining previously suggested ‘possible’ indicators of age; and thirdly, by demonstrating that these indicators are conceptually and empirically distinct, advancing theory on the concept of age in the workplace. 相似文献
5.
Companies spend enormous amounts of energy and capital in creating value for customers, but less regard is given to actually capturing the value they have created. Segmentation based on buying behavior uncovers a tremendous differential in willingness to pay for subjective product attributes such as convenience, status, and quality. Purchase decisions are made through an assessment of a myriad of factors balancing perceptions of value components against price in a subtle, complex, and often sub-conscious decision matrix. Customer-centric pricing requires the simultaneous and continuous assessment of product attributes, customer perceptions, and the circumstances of time and place by listening to customers' actions. It is a means of assuring that companies assess the value they create for customers and extract that value from the marketplace. 相似文献
6.
Alison M. Dachner Brian M. Saxton Raymond A. Noe Kathryn E. Keeton 《Human Resource Development Quarterly》2013,24(2):239-267
Training effectiveness depends on conducting a thorough needs assessment. Traditional needs assessment methods are insufficient for today's business environment characterized by rapid pace, risk, and uncertainty. To overcome the deficiencies of traditional needs assessment methods, a narrative‐based unstructured interview approach with subject matter experts (SMEs) is proposed for dynamic jobs in uncertain environments. First, the rationale for a narrative approach to training needs assessment is presented. Second, the utility of a narrative approach is examined using SME interviews from National Aeronautics and Space Administration (NASA) to identify crew training needs for a future long duration mission. Third, the value of a narrative approach and importance of training are discussed with respect to the NASA interview results along with managerial and theoretical implications. 相似文献
7.
Imran A. Toor Elwin G. Smith Joann K. Whalen Anwar Naseem 《Revue canadienne d'agroeconomie》2012,60(2):141-154
Tree‐based intercropping (TBI) integrates tree production within annual grain cropping. The system is widely used in tropical regions, but is not common in temperate regions. This study evaluates the annualized return from TBI systems in southern Ontario, Canada against annual grain crop production. The TBI systems include hybrid poplar, Norway spruce, and red oak. The annualized return for all TBI systems is less than for annual cropping using the base prices; however, when tree prices are high and grain prices low the hybrid poplar TBI system has a higher return than annual cropping. Grants for planting trees, technologies to reduce the cost of establishing and maintaining trees, and improving the returns from tree production will be required for producers in temperate regions to adopt TBI systems. Un système de cultures intercalaires (SCI) intègre la production d’arbres dans la culture annuelle de céréales. Ce système est largement utilisé dans les régions tropicales, mais peu courant dans les régions tempérées. La présente étude évalue le rendement annualisé des SCI dans le sud de l’Ontario, au Canada, par rapport à celui de la production annuelle de céréales. Les SCI intègrent le peuplier hybride, l’épinette de Norvège et le chêne rouge. Le rendement annualisé des SCI est inférieur à celui des cultures annuelles si l’on utilise les prix de référence. Toutefois, lorsque les prix des arbres sont élevés et que les prix des céréales sont faibles, le SCI qui intègre le peuplier hybride obtient un rendement supérieur à celui des cultures annuelles. Pour que les agriculteurs des régions tempérées adoptent les SCI, il faudra offrir des subventions à la plantation d’arbres, offrir des technologies qui permettront de réduire les coûts de plantation et d’entretien des arbres et améliorer les rendements/revenus de la production d’arbres. 相似文献
8.
Mixed-race representations have become increasingly evident in marketing communications through the use of celebrity spokespersons like Misty Copeland and Halle Berry. This study explores the sociocultural ramifications of the ways in which marketers represent multiracial identity. Through an interdisciplinary review of pertinent literature, the authors create a theoretical framework for understanding the limitations of visual representations. A temporal model for discerning visual representations of the multiracial identity emerged by combining critical discourse analysis (CDA) techniques to investigate multiracial advertising depictions in eight popular U.S. magazines with interviews of multiracial women and advertising professionals. Findings suggest that marketers use mixed-race representations as cultural currency by mythologizing mixed-race bodies as the new beauty standard and as representing a racial bridge, physically and culturally tailored to ameliorate perceived racial divides. While visual representations in marketing communication have served to legitimatize and normalize mixed-race identity, these images generally ignore mundane consumption practices, obscure the relationships and processes that bring about multiracial bodies, and are devoid of sociopolitical context. The authors offer a framework through which scholars can systematically analyze the sociocultural significance of a wide range of identity coordinates utilized in advertisements and other forms of marketing communication. 相似文献
9.
Migration and population movement are probably the most neglected of the significant dynamics behind rural poverty in South Africa. Little is known about how people move from place to place, and much of what we thought we knew may be incorrect. In KwaZulu‐Natal job search is no longer the single dominating reason given for migration. Instead, infrastructure ties with it for first place today, with land close behind. The first article in this two‐part report notes that as many as two thirds of the province's disadvantaged families have broken away from their communities of origin and moved at least once during their lifetimes. Perhaps three million have migrated in the last fifteen years. A second unexpected finding is the predominance of rural‐to‐rural migration. Three quarters of all moves recorded were rural to rural, with many orientated towards advantaged rural areas around small towns and secondary cities. Results show how streams are channelled towards poverty or opportunity, and argue for a review of prevailing concepts of rural‐urban relations which structure delivery efforts. The second article, to follow later, notes that recorded income levels are now higher in some rural destination areas than in the urban shack communities that accommodate rural‐to‐urban migrants. Results of various studies presented show how access to information affects migration patterns, and the article also explores the role of infrastructure as a determining force in the regional distribution of population and as a factor in people's own bootstrap anti‐poverty efforts. 相似文献
10.
Damona Doyle Robert Jolly Rob Hornbaker Tim Cross Robert P. King E. Fred Koller William F. Lazarus & Anthony Yeboah 《Review of Agricultural Economics》2000,22(2):566-585
Exploratory case study research was initiated to study the evolution of management information systems and their use in operational and strategic decisions. The unit of analysis was the management team on farms with innovative or successful information systems. Human factors, such as an analytical nature and commitment to lifelong learning, were perceived to be the most important common elements. Production variables often were critical success factors. Managers annually developed financial statements; enterprise and "what if" analyses were conducted regularly. Learning about questions that innovative producers have difficulty addressing was time-consuming but instructive with respect to research and educational needs. 相似文献