Some 'real' problems of 'virtual' organisation

This paper presents an ethnographic study of organisational change in a retail bank considering issues surrounding the supposed emergence of the 'virtual organisation'. It outlines emerging problems in organisational work as a consequence of the shift toward 'virtuality' and questions the explanatory value of such theoretical stances.     

The generality/specificity issue in consumer innovativeness research

The purpose of the present study was to explore the role of personality in shaping consumer innovativeness by testing a model of the hierarchical relationships between a global (broad or abstract) personality trait, its domain-specific manifestation in a consumer context, and overt consumer behavior. A survey of 465 adult consumers measured global innovativeness, domain-specific innovativeness for two product categories (clothing and electronics) and self-reported purchase of new clothing and electronic items. Three hypotheses were tested. First, global innovativeness is more highly correlated with domain-specific innovativeness than it is with the purchase of new items. Second, domain-specific innovativeness is more highly correlated with the purchase of new items than is global innovativeness. Finally, the association between global innovativeness and new product purchase is mediated by domain-specific innovativeness. All three hypotheses were supported for both product categories.     

Industrial relations,new technology and divisions within the workforce

Discussions of industrial relations and new technology often treat employers and employees as homogeneous groups. This article, based on a study of the introduction of electronic news gathering equipment into an independent television company, suggests that new technology can be a source of conflict and rivalry between different sections of the workforce.     

The Bioeconomics of Marine Sanctuaries

Consider an offshore fishing grounds of size K. Suppose the grounds has been overfished to the point that net revenue has been driven to zero and the fishery is in open access equilibrium at (X, Y). A marine sanctuary, where fishing is prohibited, is then created. Suppose the marine sanctuary is of size K₂ and that fishing is allowed on a smaller grounds, now of size K₁, where K₁ + K₂ = K. In the first, deterministic, model, the present value of net revenue from the grounds-sanctuary system is maximized subject to migration (diffusion) of fish from the sanctuary to the grounds. The size of the sanctuary is varied, the system is re-optimized, and the populations levels, harvest, and value of the fishery is compared to the 'no-sanctuary' optimum, and the open access equilibrium. In the deterministic model, a marine sanctuary reduces the present value of the fishery relative to the 'ideal' of optimal management of the original grounds. In the second model net growth is subject to stochastic fluctuation. Simulation demonstrates the ability of a marine sanctuary to reduce the variation in biomass on the fishing grounds. Variance reduction in fishable biomass is examined for different-sized sanctuaries when net growth on the grounds and in the sanctuary fluctuate independently and when they are perfectly correlated. For the stochastic model of this paper, sanctuaries ranging in size from 60 to 40% of the original grounds (0.6 K₂/K 0.4) had the ability to lower variation in fishable biomass compared to the no sanctuary case. For a sanctuary equal to or greater than 70% of the original grounds (K₂ 0.7K), net revenue would be nonpositive and there would be no incentive to fish.     

Deconstructing Subtle Racist Imagery in Television Ads

Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensional qualitative research (DQR) is introduced as a method for identifying and rectifying such ad imagery. Results of a DQR-based study of 622 U.K. television ads with at least one Black actor indicate (1) subtle racially biased imagery now supersedes overt forms, and (2) the most popular ad appeals often mask negative stereotypes. Implications for public policy and advertisers, as well as recommendations for future research, are discussed.     

Libraries in transition to a marketing orientation: are librarians' attitudes a barrier?

• This study examines librarians' attitudes toward the marketing of library services, as libraries continue their transition to a marketing orientation. Although prior studies had observed misunderstandings and hostility to marketing among librarians, most previous discussions of this topic were either speculative or based on extremely small samples. In order to provide more evidence in this matter, a large‐scale survey of members of the New Jersey Library Association (NJLA) was conducted. A ‘Pro Marketing’ scale was introduced and used to segment participants with respect to their attitudes. The findings indicate that most respondents expressed relatively positive attitudes toward marketing, but that more positive attitudes were expressed by public librarians than school or college/university librarians, and by administrators as opposed to reference and technical services librarians. Illustrative respondent comments and implications for library management are included.

Copyright © 2007 John Wiley & Sons, Ltd.