Exploring the Antecedents and Consequences of Míng Pái Kòng (Brand-Name Fanaticism) Among China's Generation Y

ABSTRACT

The authors examine antecedents and consequences of míng pái kòng (MPK)–brand-name fanaticism, obsessive fandom, and purchases of global name brands―among a large number of Gen-Yers in China. This phenomenon is scrutinized because Confucian virtues discourage self-expressive, materialistic flaunting behaviors. A survey of 510 respondents finds that consumers’ need for uniqueness and peer influence affect brand consciousness, MPK, and willingness to pay a price premium for name-brand merchandise. Results indicate that relationships between brand consciousness and MPK are more evident in males and suggest that MPK may be marked by incongruity between projections of status and self. Managerial implications are discussed.     

An annual index of Irish industrial production, 1800–1913

We assemble the Irish industrial data currently available for the years 1800–1921, the period during which the entire island was in a political union with Great Britain, and construct an annual index of Irish industrial output for 1800–1913. We also construct a new industrial price index. Irish industrial output grew by an average of 1.3 per cent per annum between 1800 and the outbreak of the First World War. Industrial growth was slightly slower than previously thought, especially during the two decades immediately preceding the Great Famine. While Ireland did not experience absolute deindustrialisation either before the Famine or afterwards, its industrial growth was disappointing when considered in a comparative perspective.     

The Moral Setting for Governance in Keonjhar: The Cultural Framing of Public Episodes and Development Processes in Northern Orissa,India

A discussion of the theory of technology and economic growth suggests potentially negative implications for the impact of the Internet on developing countries. Technology in general is undoubtedly central to the growth process, but economists define technology in very broad terms. The impact of any particular, invented, technology is likely to be small. This theoretical perspective is supported by the empirical evidence on the limited impact of past "information revolutions" on less-developed countries (LDCs) and the present impact of the Internet on advanced economies. Furthermore, LDCs appear ill-prepared to benefit from the opportunities that the Internet does present--they lack the physical and human capital, along with the institutions required, to exploit the e-economy. Finally, even optimistic forecasts of the Internet's global economic impact are small in scale compared with the challenge of development. This has significant implications for development policy.     

The impact of tax holidays on earnings management: An empirical study of corporate reporting behavior in a developing-economy framework

This study investigates whether foreign investment enterprises (FIEs) in China alter their corporate reporting behavior in response to a known schedule of tax-rate increases. The context of this investigation is a tax-incentive scheme that allows firms to pay taxes at a reduced rate for a limited period of time, and then at a higher rate when this period expires. If managers attempt to maximize firm value by minimizing tax costs, then the spread of tax rates in the periods surrounding the rate change may provide a substantial incentive for them to accelerate revenue and defer expenses. Consistent with this hypothesis, the empirical results indicate that firms report significantly higher discretionary current accruals for the years before tax-rate increases. The evidence, which indicates that firms manage earnings upward to take advantage of lower tax rates that are available in certain years, has important implications for tax policymakers.     

An Experimental Study of Auditor Analytical Review Judgements

This paper provides evidence as to how five factors highlighted in the current UK auditing standard are taken into account by auditors in analytical review (AR) judgements. While the relative importance of particular cues was generally found to be consistent with the standard, certain factors were taken into account only to a marginal extent. Little evidence of configural cue usage was identified. The study also provides evidence of a tendency towards conservatism in the way auditors approach AR. The results suggest both that the potential to substitute AR for other substantive procedures may be realised only imperfectly and that the issue of configural reasoning should be addressed in the auditing standard.     

Non-monetary sales promotion effects on credit cards

This study fills an important gap in the literature by exploring the effects of the attractiveness of a non-monetary promotion with premiums on credit card purchase intention and brand selection. Two experimental studies involving 386 undergraduates were done. Non-monetary sales promotions with attractive premiums have a positive influence on the credit card purchase intention, compared to non-monetary sales promotions with unattractive premiums. On brand choice, non-monetary sales promotions with attractive premiums increase the likelihood of brand choice promoted. Premiums attractiveness is an important variable in the evaluation of a promotional offer that aims to increase the intention purchase and motivate the selection of brand. This study helps managers in choosing the types of premiums that are valued by consumers in a promotion. Most of the studies explore monetary promotions, while this study contributes to literature by exploring the gap about the effects of non-monetary sales promotions on purchase intention and brand selection, especially in the bank services environment.