Marketing Innovation in Rural Small Food Industries in Iran

Marketing innovation is essential for small industries to transform products into profit; therefore, understanding its nature and determinants is of utmost importance. This study aimed at understanding marketing innovation and its determinants in the 60 small food industries in the rural areas of Tehran province, Iran. Using a census sampling method, 111 managers of these firms were interviewed. Results showed that the firms’ performance in marketing innovation is generally weak, and a higher level of radical innovation in marketing is perceived compared to the incremental innovation. Also, a cause-and-effect relationship exists between both product and organizational innovations and marketing innovation. Furthermore, while incremental marketing innovation was negatively influenced by formal R&D unit, product diversification, and the manager’s years of experience, radical marketing innovation was affected by the capacity of production, product diversification, and managers’ age and education. The study concluded that in order to boost marketing innovation, innovation should be made also in products and organization. In addition, in order to facilitate the process of marketing innovation, practical and updated training for managers encouraging incremental innovation in marketing, product diversification, and improving R&D activities in the studied firms should be regarded.     

Heterogeneous Impact of Soil Contamination on Farmland Prices in the Belgian Campine Region: Evidence from Unconditional Quantile Regressions

We estimate a hedonic-pricing model using geo-coded farmland-transaction data from the Campine region, situated in the north-east of Belgium. Unlike previous hedonic studies, we use the method of unconditional quantile regression (Firpo et al., in Econometrica 77(3):953–973, 2009). An important advantage of this new method over the traditional conditional quantile regression (Koenker and Bassett, in Econometrica 46(1):33–50, 1978) is that it allows for the estimation of potentially heterogeneous effects of cadmium pollution along the entire (unconditional) distribution of farmland prices. Using a threshold specification of the hedonic-pricing model, we find evidence of a U-shaped valuation pattern, where cadmium pollution of the soil has a negative and significant impact on prices only in the middle range of the distribution, insofar as cadmium concentrations are above the regulatory standard of 2 parts per million for agricultural land. Results obtained from a probit model to classify land plots into different price segments further suggest that the heterogeneous impact of soil pollution on price can be directly related to the variety of amenities that farmland provides.     

Experimental results on bargaining under alternatives property rights regimes

The effect of alternative property rights regimes on the choicebetween taking an object and acquiring it via a consensual exchangeis experimentally explored in a two-period screening game. Resultsare generally consistent with equilibrium predictions, suggestingthat property rights regimes have a significant impact on observedbehavior.     

Understanding the nature of the risks and the source of the rewards to momentum investing

Buying recent winners and shorting recent losers guaranteestime-varying factor exposures in accordance with the performanceof common risk factors during the ranking period. Adjusted forthis dynamic risk exposure, momentum profits are remarkablystable across subperiods of the entire post-1926 era. Factormodels can explain 95% of winner or loser return variability,but cannot explain their mean return components are more profitablethan those based on total returns. Neither industry effectsnor cross-sectional differences in expected returns are theprimary cause of the momentum phenomenon.     

THE RESEARCH ASSESSMENT EXERCISE AND THE REFORM OF ACADEMIC TENURE IN THE UNITED KINGDOM

In this article the reform of academic tenure is examined in the United Kingdom. We test the hypothesis that reforming tenure may have reduced performance in the universities. The years following the 1988 Education Reform Act provide an interesting natural experiment, as the broad effect of the legislation was to soften (though not to remove) tenure in universities in the United Kingdom. It is concluded that the act has not adversely affected efficiency as some writers have predicted it would.     

Effects of Supply Chain Management on Tomato Export in Iran: Application of Structural Equation Modeling

Although Iran is one of the top 10 countries in the world that produce tomatoes, the level that they are exported into the global market is low. This issue may have resulted from a major problem within tomatoes’ supply chain management. This paper aims to develop an empirical model of the supply chain management (SCM) of tomato companies. Throughout the reviewed literature, a SCM construct with different six indicators has been developed, including information sharing, long-term relationship, cooperation, quality, flexibility, and delivery. In this study, the influence of the SCM components on tomato export was identified through the use of empirical data that were collected from 20 different tomato companies in Northeast Iran. Using structural equation modeling, the major elements of SCM were found to have significant impacts on the export of tomatoes. The results also showed that information sharing, cooperation, flexibility, quality, and delivery had significant positive effects on the export of tomatoes.     

Determinants of risk behaviour: effects of perceived risks and risk attitude on farmer’s adoption of risk management strategies

The importance of risk perception and risk attitude for understanding individual’s risk behaviour are independently well described in literature, but rarely combined in an integrated approach. In this study, we propose a model assuming the choice to implement certain risk management strategies to be directly driven by both perceptions of risks and risk attitude. Other determinants influence the intention to apply different risk strategies mainly indirectly, mediated by risk perception and risk attitude. This conceptual model is empirically tested, using structural equation modelling, for understanding the intention of farmers to implement different common risk management strategies at their farms. Data are gathered in a survey completed by 500 farmers from the Flanders region in Belgium, investigating attitudes towards farming, perceived past exposure to risk, socio-demographic characteristics, farm size, perceptions of the major sources of farm business risk, risk attitudes and the intention to apply common risk management strategies. Our major findings are: (i) perception of major farm business risks have no significant impact on the intention of applying any of the risk strategies under study, (ii) risk attitude does have a significant impact. Therefore, rather than objective risk faced and the subjective interpretation thereof, it is the general risk attitude that influence intended risk strategies to be implemented. A distinction can be made between farmers willing to take risk, who are more inclined to apply ex-ante risk management strategies and risk averse farmers who are less inclined to implement ex-ante risk management strategies but rather cope with the consequences and diminish their effects ex-post when risks have occurred.     

Practices for managing information flows within organizations

Firm organization determines how coworkers communicate and howinformation flows within the firm. Banking, accounting, consulting,and legal firms process proprietary information which theirclients wish to protect. The firm's ability to safeguard andmanage information determines its market demand. Yet employeesmay leak and otherwise abuse information to enhance their personalperformance and wealth. This article analyzes how bureaucraciesare erected within the firm to control information flows andprotect clients.     

Social risk screening using a socio-political ambiguity approach: the case of organic agriculture in Iran

While ecological sustainability of organic agriculture (OA) has been frequently investigated, there are limited studies on its social sustainability, especially in developing countries. Given significant benefits of OA, screening the potential social risks associated with OA seems necessary. This paper introduces a socio-political ambiguity approach based on a hybrid model of ‘risk and social impact assessment’ for screening the risks of OA. As a case study, the paper focuses on the OA development in Iran using qualitative research to elicit opinions and judgments of farmers, consumers, and policy-makers. The results of the study revealed that there are serious ambiguities and risks associated with OA. This paper demonstrates that risks (especially social risks) of OA have received too little attention and were considered as can be neglected.