Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

Anonymous monotonic social welfare functions

This paper presents two results about preference domain conditions that deepen our understanding of anonymous and monotonic Arrovian social welfare functions (ASWFs). We characterize the class of anonymous and monotonic ASWFs on domains without Condorcet triples. This extends and generalizes an earlier characterization (as Generalized Majority Rules) by Moulin (Axioms of Cooperative Decision Making, Cambridge University Press, New York, 1988) for single-peaked domains. We also describe a domain where anonymous and monotonic ASWFs exist only when there are an odd number of agents. This is a counter-example to a claim by Muller (Int. Econ. Rev. 23 (1982) 609), who asserted that the existence of 3-person anonymous and monotonic ASWFs guaranteed the existence of n-person anonymous and monotonic ASWFs for any n>3. Both results build upon the integer programming approach to the study of ASWFs introduced in Sethuraman et al. (Math. Oper. Res. 28 (2003) 309).     

在近岸采油装置上实施集成风险检查系统

介绍中东国家把集成风险检查和检查系统用于近岸油田装置。根据详细的风险检查分析和过去的检查记录,对所选择的设备采用无损检测技术实施检查。资产数据、检查记录和有关文件都集中保存在计算机系统中。这样有能力保管和查看不同种类的文件和图样。这个系统能生成和监管维修和检查工作单,并能与企业其他系统进行交流。有一个知识数据库用于资产整合活动,与MS Excel的输入/输出功能进行数据交换也更加方便。     

When innovation in education works: stimulating teachers' innovative work behaviour

The twenty‐first century labour market requires employees that proactively shape innovations and solve complex problems. Professionals in the education sector are expected to perform innovative behaviour that not only entails the generation, but also the realization and sustainable implementation of new ideas. In a sample of 458 employees in Dutch secondary and higher vocational education (abbreviated in Dutch to MBO and HBO, respectively), this study investigated the relation between environmental factors (namely task variety, management support and exposure to innovation) and Innovative Work Behaviour (IWB) across the different phases of the innovation process, including a sustainability phase. Results of hierarchical regression analyses showed that management support and exposure to innovations served as a predictor for all phases of IWB. Teachers with supportive managers and a high degree of exposure to innovations showed higher scores on innovative behaviour across all phases. Linear regressions revealed a significant relationship between task variety and IWB. In the hierarchical model, only management suport and exposure to innovations showed significant relations. Background characteristics, such as gender, age, tenure, number of working hours and type of education, for which we controlled during the analyses, played a role in how much IWB is displayed. It can be concluded that a work environment, in which employees are exposed to innovation and are supported is crucial. Additionally, in view of the role background characteristics play, it is recommended to select teachers with specific profiles for the different phases of the innovation process.     

Rural tourism and gendered nuances

Research findings on rural residents’ attitudes towards tourism are often contradictory, in part due to a lack of data examining the often divergent perspectives of particular subgroups. Regional survey data from the Intermountain Western United States is used to provide an improved understanding of rural tourism attitudes as they are linked to community involvement and changes, while also exploring both intragender and intergender differences. Group differences in levels of community involvement, perceptions of tourism and various other issues are observed. While differences emerge, there is also widespread agreement on the importance of preserving local culture and the opposition to sale of agricultural land for development.     

Confronting the Gray Market Problem

Gray markets involve the sales of legitimate products by way of channels of distribution that are not authorized by the brand owners. Gray markets may benefit consumers and even brand owners under certain circumstances. On balance, however, gray markets are detrimental to brand owners because gray market traders access genuine product in both physical and virtual markets and reap profits stemming from the resale of goods owing to price differentiation between markets, thus depriving brand owners of those profits. In this study, we discuss the principal factors that encourage a gray market and the legal underpinnings that permit gray markets in the United States. We then summarize managerial tactics—both reactive and proactive—to combat gray markets.     

MEASURING EFFECTS ON STOCK RETURNS OF SENTIMENT INDEXES CREATED FROM STOCK MESSAGE BOARDS

Various techniques and sources of information exist to aid investors in predicting future stock returns. However, no effective proxy for retail investors, such as stock message board users, has been established. This study provides guidelines for creating an effective proxy. The heart of such proxies is sentiment indexes, and in the past the indexes have had low predictive power. Introducing four methodological improvements for applying text classifiers and two probability measurements, we contrast eight widely applied text classifiers to stock message board data. Based on the classifier results and incorporating our new methods, the new sentiment index proves to be a significant “same‐day positive but next‐day negative” directional indicator.     

Fair and Fast Convergence on Islands of Agreement in Multicriteria Group Decision Making by Logical Navigation

Reasoning on multiple criteria is a key issue in group decision to take into account the multidimensional nature of real-world decision-making problems. In order to reduce the induced information overload, in multicriteria decision analysis, criteria are in general aggregated, in many cases by a simple discriminant function of the form of a weighted sum. It requires to, a priori and completely, elicit preferences of decision makers. That can be quite arbitrary. In everyday life, to reduce information overload people often use a heuristic, called “Take-the-best”: they take criteria in a predefined order, the first criterion which discriminates the alternatives at stake is used to make the decision. Although useful, the heuristic can be biased. This article proposes the Logical Multicriteria Sort process to support multicriteria sorting within islands of agreement. It therefore does not require a complete and consistent a priori set of preferences, but rather supports groups to quickly identify the criteria for which an agreement exists. The process can be seen as a generalization of Take-the-best. It also proposes to consider one criterion at a time but once a criterion has been found discriminating it is recorded, the process is iterated and relevant criteria are logically combined. Hence, the biases of Take-the-best are reduced. The process is supported by a GDSS, based on Logical Information Systems, which gives instantaneous feedbacks of each small decision and keeps tracks of all of the decisions taken so far. The process is incremental, each step involves low information load. It guarantees some fairness because all considered alternatives are systematically analyzed along the selected criteria. A successful case study is reported.