Entrepreneurial ecosystems

International business fundamentally is about creating an ecosystem environment conducive to entrepreneurship. This means fostering actions and behavior that provide a systemic interaction with multiple entities. In this editorial for the special journal issue, the historical background and origins of the entrepreneurial ecosystem concept is discussed with the view to connected different strands of literature. This provides an optimal way to understand the way entrepreneurship develops through an ecosystem logic. The theoretical perspectives for understanding entrepreneurial ecosystems are discussed that lead to a discussion on each of the articles included in the special journal issue. Themes emerging from these articles are then stated that include a focus on value co‐creation, stakeholder collaboration and entrepreneurial networks. This enables a holistic way to understand the linkages international business has with entrepreneurial ecosystems.     

Digital sport entrepreneurial ecosystems

The entrepreneurial ecosystems literature has increasingly explored network relationships between different stakeholders, as well as the role of context. This article addresses the challenge of including a sport context in the entrepreneurial ecosystem literature thereby contributing to the sport entrepreneurship literature by bringing insights from entrepreneurship ecosystem research. In‐depth interviews of football stakeholders in the sport entrepreneurship ecosystem are conducted in terms of understanding the emergence of digital sport start‐ups. The issues raised help explore the changing nature of digital entrepreneurial ecosystems to take into account new sport technological advances. Mixed embeddedness theory is used as the conceptual foundation to understand sport digital entrepreneurial ecosystems. Key management practices are identified in terms of sport start‐ups participating in entrepreneurial ecosystems. The article concludes by making suggestions for future research.     

Sport-based entrepreneurship: towards a new theory of entrepreneurship and sport management

The entrepreneurship and sport management disciplines have grown significantly in the past decade. Sport is an entrepreneurial process as innovation and change are key elements of sport. The aim of this paper is to develop a theory of entrepreneurship in sports management by investigating the relationship between entrepreneurship and sport. The rapidly growing and developing sport marketing discipline provides a basis in which to understand how entrepreneurship occurs through innovation, proactiveness and risk taking activities. This paper discusses the connection between the entrepreneurship and sports management fields and argues that there needs to be more integration with the two fields of study and traditional entrepreneurship theory. A theory of sport-based entrepreneurship is developed and different types of entrepreneurship that occur in sports management are examined. Suggestions for future research and implications for practitioners are discussed.     

New challenges in sport entrepreneurship for value creation

International Entrepreneurship and Management Journal - Sport entrepreneurship has rapidly gained popularity in the entrepreneurship, management and sports fields due to the way it balances...     

Entrepreneurial ecosystems: Future research trends

Entrepreneurial ecosystems are gaining ascendancy as one of the most popular topics discussed in the international business literature. This is due to the way they incorporate cultural, economic, social, and political considerations in an evolutionary view of how entities interact in society. Due to an increased emphasis on digitalization and the knowledge economy, it helps to take an ecosystem view when discussing and analyzing entrepreneurship. The aim of this article is to discuss future research trajectories in research, practice, and policy on entrepreneurial ecosystems. Thereby contributing an anthropocosmic view to how entrepreneurship exists and its role in contributing to a more open and inclusive global economy. Specific research and managerial tracks are stated that highlight the importance of investing in an entrepreneurial ecosystem mindset where everything is connected.     

International Consumer Attitudes Toward Cloud Computing: A Social Cognitive Theory and Technology Acceptance Model Perspective

The purpose of this article is to examine the factors affecting consumer attitudes toward cloud computing in the United States and Australia. The technology acceptance model and social cognitive theory are utilized to test relationships between technology acceptance model constructs (perceived ease of use and perceived usefulness) with individual characteristics that are shaped by environmental factors as part of social cognitive theory (consumer innovativeness, security concerns, performance expectations, and social networks) on consumer attitudes toward adopting cloud computing services. Consumers in the youth segment are used to test the hypotheses in two different countries (the United States and Australia). The results of the analysis indicate similarities and differences related to behavioral intentions and adoption behavior toward cloud computing services. © 2015 Wiley Periodicals, Inc.     

A systematic review of women's entrepreneurship and internationalization literature

There has been an increased interest in women's entrepreneurship research due to the changing sociocultural conditions in the global marketplace. Despite this trend, there is still a lack of understanding about the role women entrepreneurs play in the internationalization process of firms. The aim of this article is to systematically review the literature on women's entrepreneurship and internationalization by examining the trends in the research. A bibliometric analysis is conducted on articles in the Web of Science databases to understand which researchers are publishing the most and how they are related to other researchers in the field. In addition, a content analysis of the articles from the bibliometric analysis is conducted that reveals three main clusters from the research: (a) epistemological position and gender, (b) cultural and social reasons for the creation of businesses, and (c) motivations, business characteristics, and performance. From the bibliometric and content analysis, implications for policy makers and future research directions for women's entrepreneurship and internationalization patterns are stated.     

Coronavirus and international business: An entrepreneurial ecosystem perspective

Covid‐19 (Coronavirus) is a health pandemic that has significantly affected the global economy and fundamentally changed society. The impacts of coronavirus are most apparent at the international business level due to the restrictions on travel and mobility of labor. This has necessitated an entrepreneurial outlook for businesses in order to survive in the current market environment. The aim of this article is to discuss the implications of the coronavirus for international business by taking an entrepreneurial ecosystem point of view. This enables a reflection on how the pandemic has impacted various entities of the ecosystem in terms of stakeholder engagement. Suggestions for acting in a more dynamic and innovative manner are provided that highlight the importance of utilizing entrepreneurial ecosystems in times of crises.     

Gender Entrepreneurship and Global Marketing

ABSTRACT

The purpose of this article is to redirect attention to the role of gender entrepreneurship in global marketing. The value of gender in global marketing through the use of words and behavior is discussed, which helps to integrate the disparate gender, entrepreneurship, and global marketing streams of research. The article suggests that a more gender neutral stance in global marketing is required due to the more fluid and changing understanding about the meaning of gender in society. This enables increased dialogue about gender stereotyping in global marketing to be examined as a way to keep up to date with global trends. Global marketers must confront gender biases as a way of enhancing a more open and inclusive society. The trends in gender and marketing are addressed that help to raise awareness for how to improve global marketing standards.     

The moderating effect of brand orientation on inter-firm market orientation and performance

Abstract

While prior research has shown that market and brand orientation are key contributors to successful business performance, research to date has not fully explored how inter firm collaboration for these two key orientations can enhance business performance. The purpose of the paper is to investigate the relationship between inter-firm market and performance; to test for the moderating role of brand orientation in that relationship. A total of 169 completed pairs of surveys were collected of small and medium enterprises operating internationally in a variety of industries in Switzerland. The results show that inter-firm market and brand orientation are two antecedents of marketing and financial performance. The impact of inter-firm market on marketing and financial performance is significant when the brand orientation is favorable. This study extends previous research by examining the moderating role of brand orientation on inter firm market orientation, which is important, especially for firms wanting to increase their brand reputation by entering into partnerships with other firms. Further research is indicated, to identify the key moderators of the driving force of inter-firm market in relation to business performance and the reason why maintaining a strong brand presence is important in the international marketplace.