Moral fictions and scientific management

This paper examines Alasdair MacIntyre's argument in After Virtue that corporate managers do not have the rational expertise in social control which they have used to justify their position in modern society. In particular, it is claimed that managerial science by taking an emotivist view, putting ends and values beyond the reach of sound rational judgment, has made human relationships matters of manipulation and undermined its own moral legitimacy. The question is advanced as to whether managers must operate from emotivist premises or whether they can truly understand and thus truly manage human affairs by rational reflection about human purpose, value, and intention. Paul C. Santilli is Assistant Professor of Philosophy at Siena College, Loudonville, N.Y. His previous publication is: The Informative and Persuasive Functions of Advertising: A Moral Appraisal, Journal of Business Ethics 2 (1983), 27–33.Paper presented at the 16th Conference on Value Inquiry, entitled: Ethics and the Market Place: An Exercise in Bridge-Building or On the Slopes of the Interface.     

8 Culture, Evil, and Horror

A bstract .   This chapter develops a concept of aesthetic and existential horror and suggests its importance for understanding modern and postmodern culture. It makes three distinct claims. First, the experience of horror signifies a breakdown in the symbolic categories and valuations of a culture. Second, this experience has ontological significance because in horror the human is exposed to the naked fact of being. This latter point is derived from Heidegger's comments on anxiety and Emmanuel Levinas's notion of the " il y a " or "there is." A third claim follows from these two, namely, that horror is distinct from evil. Evil is defined within a cultural matrix; horror is the undefined other of a culture. Evil represents the negation of being; horror shows the sickening presence of being as being. The essay concludes with a reflection on the possibility of a postmodern ethics that takes responsibility for the "horrors of being" generated by globalization.     

The informative and persuasive functions of advertising: A moral appraisal

Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that persuasive advertising using irrational means is moral as long as the product or service it represents is good or useful, this paper argues that by denigrating human reason such advertising is always immoral. On the other hand, advertisements which present information in a straight-forward and truthful way are always moral no matter what they advertise; indeed, only such advertisements are moral.