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Ronald L. Vaughn 《Business Horizons》1984,27(6):38-42
A wealth of information from the Census Bureau is now available in forms that can be immediately useful to your company. 相似文献
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Karen I. Vaughn 《Economic Affairs》2000,20(1):40-43
Twenty five years ago, Austrian economics appeared to be a 'closed chapter in the history of economics.' Today Austrian ideas are flourishing as never before. That is partly due to the compelling nature of Austrian ideas. But there is a good case for arguing that the 'official rebirth' of Austrian economics dates back to a meeting in South Royalton, Vermont in June 1974. 相似文献
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Ronald L. Vaughn Ph.D. Behram J. Hansotia Ph.D. 《Journal of the Academy of Marketing Science》1977,5(3):281-293
This paper attempts to explain shopping center choice behavior in the Peoria area using Attribute Salience, Determinant Attribute
Analysis and Factor Analysis. Thirteen shopping center selection attributes were developed by interviewing about 3000 Peoria
shoppers and a review of the relevant literature. Attribute Salience and the Determinant Attribute Analysis indicated almost
the same attributes to be relatively important and determinant: availability of parking, quality of merchandise, variety of
merchandise, distance from home and atmosphere of shopping area. The factor analysis model in all 4 cases extracted a merchandise-atmosphere
index and a convenience index, indicating that the basic assumptions of the traditional gravitational models which use shopping
center square footage and distance as proxy variables for utility and disutility should be reconsidered. 相似文献