继续为多边贸易体制贡献中国力量

入世20年来,中国切实履行入世承诺,逐步从多边贸易体系的学习者、参与者成长为关键角色.中国经济的快速发展得益于多边贸易体系和经济全球化的深度发展,中国独特的经济体制与结构,为WTO以及多边贸易体系的稳定发展提供了源源不断的动力,为全球经济贸易发展注入持久动能,为发展中经济体参与多边贸易体系作出积极贡献.当前,经济全球化迈向新阶段,呈现出许多新的特征,而WTO本身也发生了结构性变化.中国作为推动WTO改革进程、权力结构调整和利益分配的关键力量,在坚定自身立场的同时,应及时顺应全球化变化,积极响应多边贸易治理新需求,为WTO改革贡献中国智慧、中国方案、中国力量,推动多边贸易体系行稳致远.     

我国“一带一路”沿线地区风险投资时空分布及影响因素研究

深入分析我国“一带一路”沿线地区风险投资时空格局及影响因素，有助于促进创新创业与企业发展、提高区域科技创新水平。运用空间分析方法和空间计量模型，对2003-2018年我国“一带一路”沿线139个城市风险投资的时空分布特征及影响因素进行分析，结果表明：①沿线地区的风险投资发展具有不均衡性，呈现为沿海高、西部低的分异格局；②风险投资的全局自相关系数均为正，呈现出明显的空间集聚特征；③风险投资机构数、国家高新区数量、风险投资退出、政府引导基金发展、财政科技支出对区域风险投资具有显著促进作用，环境污染对风险投资有一定抑制作用。随着ESG投资理念逐渐获得认可，沿线地区可以通过提升绿色发展水平促进风险投资发展。     

Cross-Domain Effects of Ethical Leadership on Employee Family and Life Satisfaction: the Moderating Role of Family-Supportive Supervisor Behaviors

Drawing on the work–family enrichment theory, the present study investigates the cross-domain effects of ethical leadership on employees’ family and life satisfaction. Moreover, it focuses on the mediating role of work–family enrichment (WFE) and the moderated mediation process of family-supportive supervisor behaviors (FSSB) underlying the relationship between ethical leadership and employees’ family and life satisfaction. Using a sample of 371 employees and their immediate supervisors in China, we found that WFE mediated the relationship between ethical leadership and employee-rated and supervisor-rated family and life satisfaction. Moreover, FSSB positively moderated the relationship between ethical leadership and WFE, such that the relationship was strengthened when FSSB were higher. Furthermore, the mediations of WFE between ethical leadership and employee-rated and supervisor-rated family and life satisfaction were also positively moderated by FSSB, such that the indirect effects were stronger when FSSB were higher. The theoretical and managerial implications of our findings are further discussed.     

Further Mining the Predictability of Moving Averages: Evidence from the US Stock Market

Most studies on the predictability of moving average (MA) technical analysis use the discrete (buy/sell) trading recommendations. However, it is possibly incomplete or unreliable to explore the predictability of MA by only employing its generated trading signals. To further explore the forecastability of MA, we study its measurable impact on the stock market returns by using a conventional predictive regression framework. Our empirical study on the US stock market with respect to more detailed price information finds, (i) that the proposed predictor, MADP (MA based on daily prices) shows significant predictability in‐ and out‐of‐sample, and significantly outperforms the historical average (HA) benchmark as well as the MA based on monthly prices, (ii) that the predictability of MADP centers on the short‐term lags (within the most recent 10 days) and disappears when lags are beyond 20 days, and (iii) that the economic evaluation of the portfolios based on trading strategies confirms the superior performance of MADP with short‐term lags against the benchmark even though considering transaction costs.     

双因素理论在客户营销中的应用

文章根据赫茨伯格的双因素理论,将导致客户满意感的因素称为客户激励因素,将导致客户不满意感的因素称为客户保健因素.通过对客户需要和客户购买心理的分析,总结了客户保健因素和客户激励因素的识别方法,并指出企业应当如何在客户营销中有效的实施客户保健和客户激励.     

从消费者行为差异看生活形态营销

随着人们生活水平的提高,消费者具备了满足个性消费的经济基础.人们不是仅仅要满足自己的基本需要,而是要在满足基本需要的同时来展现自己的个性、品味和身份,力求产品风格与自己的生活风格相一致,或者体现自己的生活风格.企业为了在激烈的市场竞争中准确找到自己的目标消费者,准确把握市场动向,制定正确的营销策略就必须对目标消费者的生活风格和价值观念等深层心理变量有一个透彻的了解.了解消费者的生活形态,认真研究其消费行为选择是企业在竞争中夺取市场先机的法宝.     

非财务指标在民营企业业绩评价中的应用

民营企业的业绩评价具有辅助决策和自我诊断的功能。在民营企业面临进一步发展的今天,研究民营企业的业绩评价有一定的现实意义。当前我国对民营企业的业绩评价的依据主要是通过各项指标的测评,其中,绝大部分为财务指标。在市场经济条件下,仅靠财务指标来衡量一个企业,是不能全面反映出企业的现有实力和综合发展潜力的。因此,非财务指标与财务指标在民营企业的业绩评价中具有同等重要的作用。     

新时期中国-伊朗跨国投资领域及实施初探

中国加入WTO后,面临着国内产业结构升级换代和企业海外发展的现实抉择.考虑到中国在能源、交通、机电、轻工、水力水电、大坝、机械等方面有明显的比较优势以及伊朗在传统手工地毯、开心果栽培等方面拥有的独特技术优势,积极开展新时期中国-伊朗跨国投资便成为中-伊两国的自然选择.从跨国投资理论、产业结构演变理论、区域规划理论等角度来分析新时期中伊两国间开展跨国投资的领域、投资方式和投资战略设计,并提出相应对策,更能有效地推动两国日益紧密的经贸联系进入新阶段.     

利用规划放线成果修测城市地形图

一种根据规划放线验线成果修测地形图的方法——内业修测法，它可以及时反映城市地形地物的变化，保持地形图的现势性，较之传统的修测方法省时、省力、经济。     

我国国债的风险评估与防范

从国债的可持续性、国债的货币扩张效应、国债对经济增长的影响三个层面评估了我国当前的国债风险，并针对我国的国债特点，提出了防范国债风险的措施。