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排序方式: 共有103条查询结果,搜索用时 15 毫秒
1.
Óscar González-Benito 《International Review of Retail, Distribution & Consumer Research》2013,23(1):81-103
This paper aims at examining the impact on demand of the competitive positioning strategies developed by the leading hypermarket chains in Spain. Specifically, the purpose is to carry out a geodemographic and socieconomic characterization of the potential consumers of each chain. As retail attraction has traditionally been divided into three components, distance, mass and image, a gravitational model is proposed which distinguishes them and facilitates the evaluation of existing differences across any a priori segmentation base. The empirical test identifies significant geodemographic differences in the retail attraction of hypermarket chains. Chains seem to target the whole market by developing an image balanced against the advantages and disadvantages derived from the spatial coverage strategy. Social class is not as good an indicator of hypermarket choice as expected, although some interesting patterns have been detected. 相似文献
2.
3.
Óscar González-Benito César A. Bustos-Reyes Pablo A. Muñoz-Gallego 《Marketing Letters》2007,18(1-2):45-59
The authors analyze the relationship between the geodemographic profile of consumers and retail format choice while accounting
for the effects of spatial convenience. The proposed analytic model assumes that format choice is an implicit portion of store
choice, such that a geodemographic profile functions as a determinant of format choice, and spatial convenience is a determinant
of store choice. The results show that some geodemographic dimensions capture preferences for certain store formats and thereby
facilitate retailers’ selection of geographic markets. The results also indicate that obviating the effect of spatial convenience
may lead to biased estimations. 相似文献
4.
Óscar González-Benito Pablo A. Muñoz-Gallego Praveen K. Kopalle 《Journal of Retailing》2005,81(1):59-73
Our study aims to analyze the role of store format in retail competitive interactions, specifically, the relationship between growth, location strategy, and market response. To assess this relationship, we propose an extension of the classic models of spatial interaction, which incorporate the asymmetric competitive effects linked to the concept of store format. An empirical application allows us to confirm greater spatial rivalry within store formats (intra-format) than between store formats (inter-format). This implies a certain hierarchical organization when consumers select a retail store, first choosing the type of store at which they will shop and later a particular store within this format. The results are important for retailers who want to configure an optimal network of store locations as well as public administrators who must regulate commercial activity. 相似文献
5.
Óscar González‐Benito Mercedes Martos‐Partal Mariana Fustinoni‐Venturini 《心理学和销售学》2014,31(2):115-125
In recent years, retailers have worked to advance store‐brand strategies, leading to greater success and higher congruence with the retailer's positioning. In this new competitive context, this research aims to characterize store‐brand shoppers in terms of motivation and benefits sought, as well as analyze, on the basis of congruence theory, the moderating role of a retailer's price positioning on store‐brand shopper characterizations. The empirical study combines survey and household panel information related to leading retailers in Spain; the findings reveal that store‐brand shoppers are motivated by their price sensitivity, whereas they are less sensitive to service quality and name brands. However, the retailer's price positioning exerts a moderating effect on shopper profiles: In less price‐oriented retail chains, store‐brand purchases seem motivated less by price and more by quality, brand awareness, and brand reputation. 相似文献
6.
Milagros Fernández-Herrero Óscar González-Benito 《Asia Pacific Journal of Tourism Research》2019,24(7):658-668
Noting increasingly independent traveling by tourists, as well as changes on the tourist activity worldwide due to the 2008 economic crisis, this study analyzes the relationships between an economic crisis, tourist’s self-organization in trip planning, and tourist’s trip satisfaction. Data from a panel (2006–2011) on how residents in Spain complete their accommodation and transport bookings are used, including data on their trip satisfaction. The study identifies a negative relationship between the 2008 economic crisis and trip satisfaction, a positive relationship between self-organization and satisfaction, as well as positive moderating effects of the crisis on the relationship between self-organization and satisfaction. 相似文献
7.
Óscar González-Benito Author Vitae 《Industrial Marketing Management》2005,34(8):797-829
The relationship between market orientation and organizational performance has been the focus of many studies for the last few years. The conclusions reported are very diverse and even contradictory. This ambiguity is reinforced to some extent by the high degree of methodological heterogeneity in the definition and measure of market orientation and organizational performance and the empirical formalization of the relationship between both concepts. This study tackles this question by comparing different methodological approaches. Three key aspects are considered: (1) cultural and operational approaches for measuring market orientation; (2) objective and subjective measures of performance; and (3) the source of information in the organization, specifically the perspective of production and operations. The results obtained from a sample of Spanish industrial firms show a stronger positive relationship for operational market orientation and subjective performance. Moreover, the adoption of ‘operational recipes’ of market orientation by the production and operations function seems to improve organizational performance regardless of the existence of any cultural support for market orientation. 相似文献
8.
This paper offers estimations for the Portuguese path of the Non‐Observed Economy (NOE), in the period 1970–2015, through two seminal approaches: monetary method and the Multiple Indicators Multiple Causes (MIMIC) model. It is observed that the tax burden and social benefits are its main causes. Then, to get a more in‐depth understanding of the phenomenon, it provides a study of the Granger causality between the NOE and the official Gross Domestic Product (GDP), emphasizing the implications of the NOE on the Portuguese economy. Evidence has been found for the existence of bidirectional causality between the NOE and the GDP, suggesting that the formal economy affects the NOE, and conversely that the NOE affects the economic growth. 相似文献
9.
Juan RosellÓn 《The journal of international trade & economic development》2013,22(4):397-425
Rules of origin of free trade arrangements limit the use of inputs from outside the preferential trade zone. A government negotiating a future FTAcan manipulate these rules in order to achieve national welfare objectives. The correct definition of rules of origin may help to enhance demand for domestically produced goods, promote national technological development, and maximize labour income. This paper proves that a more stringent rule of origin implies an increase of demand for the domestic factor if the substitution effect prevails over the effects caused by the decrease of the scale of operation in the domestic plant, and the reallocation of output between domestic and foreign plants. We further show that policy decisions regarding rules of origin that intertemporally maximize welfare and foster domestic technological evolution should be made at the greatest level of disaggregation that is feasible. 相似文献
10.