全文获取类型
收费全文 | 40篇 |
免费 | 0篇 |
专业分类
财政金融 | 1篇 |
工业经济 | 1篇 |
经济学 | 35篇 |
综合类 | 2篇 |
贸易经济 | 1篇 |
出版年
2018年 | 2篇 |
2017年 | 1篇 |
2014年 | 1篇 |
1984年 | 1篇 |
1980年 | 1篇 |
1967年 | 1篇 |
1966年 | 2篇 |
1964年 | 1篇 |
1959年 | 1篇 |
1958年 | 1篇 |
1957年 | 1篇 |
1956年 | 5篇 |
1955年 | 1篇 |
1954年 | 2篇 |
1944年 | 1篇 |
1943年 | 2篇 |
1942年 | 1篇 |
1939年 | 1篇 |
1937年 | 1篇 |
1936年 | 1篇 |
1935年 | 3篇 |
1934年 | 1篇 |
1933年 | 3篇 |
1932年 | 1篇 |
1931年 | 2篇 |
1930年 | 2篇 |
排序方式: 共有40条查询结果,搜索用时 15 毫秒
1.
Tim Hilken Ko de Ruyter Mathew Chylinski Dominik Mahr Debbie I. Keeling 《Journal of the Academy of Marketing Science》2017,45(6):884-905
Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers’ online service experiences. Drawing on situated cognition theory, the authors show that AR-based service augmentation enhances customer value perceptions by simultaneously providing simulated physical control and environmental embedding. The resulting authentic situated experience, manifested in a feeling of spatial presence, functions as a mediator and also predicts customer decision comfort. Furthermore, the effect of spatial presence on utilitarian value perceptions is greater for customers who are disposed toward verbal rather than visual information processing, and the positive effect on decision comfort is attenuated by customers’ privacy concerns. 相似文献
2.
Alexander Mahr 《Journal of Economics》1956,16(1-2):3-16
Ohne Zusammenfassung 相似文献
3.
Dominik Mahr Annouk Lievens Vera Blazevic 《Journal of Product Innovation Management》2014,31(3):599-615
Customer cocreation during the innovation process has recently been suggested to be a major source for firms' competitive advantage. Hereby, customers actively engage in a firm's innovation process and take over innovation activities traditionally performed by a firm's employees. Despite its suggested importance, previous research has revealed contradictory findings regarding its impact, the nature of involved customers, and the channels of communication that enable cocreation. To provide a more fine‐grained picture, customer cocreated knowledge is first delineated into its key value dimensions of relevance, novelty, and costs, and then their impact on various innovation outcomes is investigated. Next, the study examines the antecedent role of customer determinants; that is, lead user characteristics and customer–firm closeness, on these knowledge value dimensions. Finally, we explore how these effects are moderated by the type of communication channel used. An empirical validation of the conceptual model is performed by means of survey data from 126 customer cocreation projects. The data analysis indicates that customer cocreation is most successful for the creation of highly relevant but moderately novel knowledge. Cocreation with customers who are closely related to the innovating firm results in more highly relevant knowledge at a low cost. Yet, cocreation with lead users produces novel and relevant knowledge. These effects are contingent on the richness and reach of the communication channels enabling cocreation. Overall, the findings shed light on opportunities and limitations of customer cocreation for innovation and reconcile determinants originating in relationship marketing and innovation management. At the same time, managers obtain recommendations for selecting customers and communication channels to enhance the success of their customer cocreation initiatives. 相似文献
4.
M. de Luca M. Roche-Agussol F. Machlup E. Offenheimer H. Fick A. Mahr O. Anderson F. A. Hayek L. Köppel E. S. Mason A. Predöhl M. St. Braun H. Nusko B. Ischboldin L. Drescher W. Kuhn W. Winkler Th. Schwartz W. Fröhlich 《Journal of Economics》1932,3(1):116-163
Ohne Zusammenfassung 相似文献
5.
O. Lange K. H. Stephans J. Tinbergen K. Bode W. Röpke F. Martin R. Kamitz A. Mahr E. Preiser R. Stucken O. Frh. v. Mering E. Kauder E. Fossati P. Mombert E. Egner E. S. Mason K. Forchheimer F. Engel-Janosi M. Lederer 《Journal of Economics》1935,6(3):394-430
Ohne ZusammenfassungAus dem Italienischen übersetzt von Erich Allina, Wien.Aus dem Englischen übersetzt von Erich Allina, Wien 相似文献
6.
A. Bilimovič W. Vleugels J. Tinbergen A. Mahr O. Weinberger F. Machlup Joh Åkerman R. A. Métall M. St. Braun K. Oberparleiter M. Fanno L. Drescher U. Ricci R. Liefmann W. Prion K. Koranyi F. Hönig W. Fröhlich H. Bayer L. Köppel O. Veit A. M. Knoll W. Kromphardt 《Journal of Economics》1931,2(5):816-859
Ohne ZusammenfassungÜbersetzt von Hans Fried, Wien. 相似文献
7.
Alexander Mahr 《Journal of Economics》1936,7(1):57-73
Ohne Zusammenfassung 相似文献
8.
A. Mahr P. Meihsl A. Pschorn J. Sznahovich A. Nußbaumer F. Klezl A. Panzera G. Scholz A. Gratz Th. Pütz A. Montaner E. Reichard W. Weber R. Kerschagl M. Kröll L. L. Illetschko K. Oberparleiter R. Nieschlag I. Seidl-Hohenveldern J. Nowak H. Klimpt 《Journal of Economics》1955,15(1-2):232-263
Ohne Zusammenfassung 相似文献
9.
10.
P. Schönfeld H. Schleicher Adelinde Mahr T. Seitz P. Heintel F. A. Westphalen S. Frauendorfer T. Scharf K. Förster W. Wittmann F. V. Meyer F. Ferschl Th. Dobner J. Messner 《Journal of Economics》1967,27(3):382-404
Ohne Zusammenfassung 相似文献