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1.
Axel Berger Tobias Schlager David E. Sprott Andreas Herrmann 《Journal of the Academy of Marketing Science》2018,46(4):652-673
Firms increasingly use games to interact with their customers. Yet, surprisingly little is known about whether, when, and how such “gamified” interactions engage consumers with a firm’s brand, thereby facilitating self–brand connections. Building on flow theory, we show that gamified interactions that are highly interactive and optimally challenging facilitate self–brand connections, because such games lead to emotional and cognitive brand engagement. A field study and three experiments across various product domains and game designs support our theory. We also identify conditions under which consumers do not become engaged with a brand, namely when firms restrict their decisional control either to voluntarily participate in the game (i.e., compulsory play) or to spend as much time as desired playing the game (i.e., time pressure). Our findings advance existing knowledge about the use of games in marketing and provide important implications for how marketers can harness their potential to build self–brand connections. 相似文献
2.
Intereconomics - As austerity policies are unpopular with voters and high debt levels are a drag on growth, several economists, most famously Carmen Reinhart and Kenneth Rogoff, have suggested that... 相似文献
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4.
Berndt Keller 《Industrial Relations Journal》2003,34(5):411-429
The article asks whether social dialogues, according the procedures of the Social Protocol and the Amsterdam Treaty, have proved to be valuable instruments able to make major contributions to the development of social integration. More recent developments at the inter‐professional as well as at the sectoral level are evaluated. Furthermore, major trajectories for likely future trends at both levels are highlighted. The final part discusses the problem of whether social dialogues will profit from the introduction of new modes of governance, especially the more recently preferred open method of co‐ordination. 相似文献
5.
Debra Zahay Author Vitae Abbie Griffin Author Vitae Elisa Fredericks Author Vitae 《Industrial Marketing Management》2004,33(7):657-666
This paper presents qualitative and exploratory research investigating the role that managing knowledge and information plays in new product development (NPD). A set of 20 in-depth interviews uncovered eight basic types of information used throughout the NPD process and three general approaches to managing information needed in the NPD process. Although some exemplary companies seem to do an outstanding job of collecting and disseminating information, the majority of firms struggle. NPD process automation solutions tackle part of the problem, ignoring nonquantitative data forms and the full picture of information use throughout the entire development process. 相似文献
6.
From the expected‐utility approach, relative risk aversion being smaller than one and relative prudence being smaller than two emerge as preference restrictions that fully determine the optimal responses of decisions under uncertainty to certain shifts in probability distributions. We characterize the magnitudes of relative risk aversion and relative prudence in terms of the two‐parameter, mean‐standard deviation approach. We demonstrate that this characterization is instrumental in obtaining comparative static results in the two‐parameter setting. We further relate our findings to the results in the expected‐utility framework. 相似文献
7.
For reasons of political feasibility, emission trading systems may have to rely on free initial allocation of emission allowances in order to ameliorate adverse production and employment effects in dirty industries. Against the background of an emerging European‐wide emission trading system, we examine the trade‐off between such compensation and economic efficiency under output‐based and emissions‐based allocation rules. We show that the emissions‐based allocation rule is more costly than the output‐based rule in terms of maintaining output and employment in energy‐intensive industries. When the international allowance price increases, the inferiority of emissions‐based allocation vis‐à‐vis output‐based allocation becomes more pronounced, as emission subsidies drastically restrict efficiency gains from international trade in emission allowances. 相似文献
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9.
Andreas Savvides 《Review of World Economics》1992,128(3):446-463
Zusammenfassung Unerwartete Wechselkursschwankungen und das Wachstum des internationalen Handels. - Der Verfasser untersucht die oft zitierte
These, die Wechselkursvariabilit?t habe den internationalen Handel beeintr?chtigt. Im Gegensatz zu früheren Arbeiten formuliert
und sch?tzt er ein Modell mit zwei Gleichungen. Davon sch?tzt die erste die Bestimmungsgründe der Variabilit?t der realen
Wechselkurse mit dem Ziel, zwischen den erwarteten und den unerwarteten Komponenten dieser Variabilit?t unterscheiden zu k?nnen.
Die zweite ist eine Gleichung in reduzierter Form für die Bestimmungsgründe des Wachstums realer Exporte. Diese wird zum Testen
der Hypothese benutzt, da? nur die unerwarteten Schwankungen der realen Wechselkurse das Wachstum der realen Exporte signifikant
beeinflussen. Die Ergebnisse best?tigen diese Hypothese.
Résumé La variabilité non-prévue des taux de change et l’accroissement du commerce international. - Dans cette étude l’auteur examine l’hypothèse souvent-citée que la variabilité des taux de change a empêché l’accroissement du commerce international. Contraire aux études antérieures, il formule et estime un modèle à deux équations. La première équation évalue les facteurs déterminants de la variabilité des taux de change réels pour différencier entre les éléments prévus et non-prévus de la variabilité des taux de change réels. La deuxième est une équation à forme réduite et contient les facteurs déterminants de l’accroissement des exportations réelles. Ce mod?le est utilisé pour vérifier l’hypothèse que seulement la variabilité non-prévue des taux de change réels a un effet significatif sur l’accroissement des exportations réelles. Les résultats confirment l’hypothèse.
Resumen Variabilidad no anticipada de la tasa de cambio y el crecimiento del comercio international. - En este trabajo se investiga la muy citada hipótesis de que la variabilidad de la tasa de cambio ha inhibido el crecimiento del comercio internacional. A diferencia de trabajos previos, se formula y estima un modelo biecuacional. La primera ecuación estima las determinantes de la variabilidad de la tasa de cambio real (REER), con el fin de distinguir entre los componentes anticipados y no anticipados de la variabilidad de la REER. La segunda es una ecuación en forma reducida para las déterminantes del crecimiento real de las exportaciones. Se utiliza este modelo para llevar a cabo un test de la hipótesis de que sólo la variabilidad no anticipada de la REER afecta significativamente el crecimiento real del volumen de exportaciones. Los resultados indican que la variabilidad no anticipada de la REER ha inhibido el crecimiento de las exportaciones, mientras que la variabilidad anticipada no ha tenido efecto alguno.相似文献
10.
Pedro Conceição Author Vitae Giorgio Sirilli Author Vitae 《Technological Forecasting and Social Change》2004,71(6):553-578
The structure and financing of science and technology activities are undergoing a slow, but profound, change. This change can be briefly characterized as a shift from relying and supporting public science to a stronger emphasis on “market-based” incentives for science and technology. In this paper we analyze this shift in a historical perspective, discussing both the theoretical explanations and the empirical trends of the ongoing change. While we do not claim to provide a comprehensive and exhaustive identification of the causes of this shift, we argue that it is largely driven by the perception of a shift of the U.S. policy towards market-based, rather than publicly supported, incentives for science and technology. This, in turn—given the strong economic performance of the United States over the 1990s—has influenced policies in most OECD countries, especially in Europe.We conclude by analyzing the evolution of research in U.S. higher education and find two major trends: an increasing diversity in the number of institutions of different types other than universities and a steady and continuous public funding of the leading U.S. universities. This has allowed the construction of an infrastructure now used largely by the private sector, but it also noted that the United States has not compromised public support for core areas or in those fields in which there is a clear perception that market incentives are not sufficient for meeting the strategic targets of the U.S. policy. The implication is that there is a considerable policy diversity in the U.S. practice and that all aspects of this diversity should be considered when using the United States as a reference. 相似文献