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1.
Robin A. Coulter Linda L. Price Lawrence Feick Camelia Micu 《Journal of the Academy of Marketing Science》2005,33(4):604-619
The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the
evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal
sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that
the market information variables explain more variance in consumer knowledge later rather than earlier in the transition.
Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important
at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to
knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand
the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing
in transitional economies are presented.
Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business
at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include
branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing.
Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona.
She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies
to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural
context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals.
Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University
of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer
behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly.
Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests
include advertising and product trial and cross-cultural consumer behavior. 相似文献
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We analyze the limit behavior of sequences of oligopolistic equilibria in which firms follow objectives consistent with their shareholders?? interests. We show that convergence to a competitive outcome may fail for some distributions of firms?? shares across consumers and provide a characterization of the class of ownership structures that lead to Walrasian equilibrium allocations in the limit. 相似文献
4.
Camelia Florela Voinea 《Quality and Quantity》2020,54(2):383-383
The original publication of the article includes error in the reference. 相似文献
5.
Camelia Bejan 《Economic Theory》2008,37(1):99-118
This paper proposes a model of imperfect competition among privately owned firms that act in the best interest of their shareholders.
The existence of a solution for the model is proved under weaker conditions than the ones generally used in the literature.
In particular, the results did not require the existence of a continuous equilibrium price selection or concavity assumptions
on the profit function.
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6.
Quality & Quantity - 相似文献
7.
Isabelle Clerc Olivier L’Haridon Alain Paraponaris Camelia Protopopescu Bruno Ventelou 《Applied economics》2013,45(25):3323-3337
This article presents an adaptation of the labour supply model applied to the independent medical sector. First, we model simultaneous General Practitioner (GP) decisions on both the leisure time and the consultation length for two payment schemes: fixed fees and unregulated fees. The objective of this econometric study is to validate the theoretical prediction that doctors under unregulated fees may make choices about the length of patient consultations independent of their personal leisure decision. Indeed, according to our empirical results, the bidirectional link between leisure choice and consultation length – verified with fixed fees – does not hold any longer under unregulated fees. Our findings can be seen as a necessary but not a sufficient condition to legitimize unregulated fees in general practice. 相似文献
8.
As a potent symbol of globalization, English has become one of the most popular foreign languages used in advertising in many nonnative English-speaking markets. This study aims to explore the effect of language used in advertising (English versus local) and self-referencing on consumers' ad attitudes in Romania, a country where the population is not necessarily speaking English fluently. The results indicate that multinational brands benefit from using English in advertising, whether a high or a low level of self-referencing is used. For local brands, different language formats do not vary in their advertising effectiveness. However, if English is to be used to advertise a local brand to give a “modern” flavor to the product, a high self-referencing format should be used. 相似文献
9.
There is widespread concern about whether Chief Executive Officers (CEOs) are appropriately punished for poor performance. While CEOs are more likely to be forced out if their performance is poor relative to the industry average, overall industry performance also matters. This seems puzzling if termination is disciplinary, however, we show that both absolute and relative performance-driven turnover can be natural and efficient outcomes in a competitive assignment model in which CEOs and firms form matches based on multiple characteristics. The model also has new predictions about replacement managers' equilibrium pay and performance. We document CEO turnover events during 1992–2006 and provide empirical support for our model. 相似文献
10.
Maria Bejan 《Review of Economic Dynamics》2011,14(4):667-685
Business cycles correlation between Mexico and the US changed from being on a downward sloping path before 1992 to an upward sloping path after that. This paper suggests that the North American Free Trade Agreement could be the explanation. NAFTA generated not only an increase in the volume of trade but also a change in the elasticity of substitution between imports and exports. The paper tests this hypothesis using the neoclassical business cycles model. Although there are still some discrepancies between the theory and data in the degree of correlation, the direction of change in the model corresponds to the one in the data. 相似文献