Examining the Third‐Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge

Marketers often use numerical comparisons in promotional claims to signal superior product offerings. A potentially misleading practice involves omitting the reference point deliberately in order to make the focal claim more appealing—a persuasion tactic referred to as “baseline omission” in the present research. In two experiments, this research demonstrates that consumers tend to perceive this tactic as more effective on others than on themselves. The self‐others difference is more salient among consumers with more persuasion knowledge. Consumers’ concerns about its effectiveness on themselves, rather than on others, better predict their supportiveness to regulate the use of baseline omission.     

Influencia de los sistemas de información en los resultados organizacionales

Over the last years, information systems (IS) have constituted the main focus of research in the business organization literature. This has created the need to identify their entrepreneurial value. The paper presents a theory-based model that was developed to assess the degree of IS success in SMEs. The aim of the proposed model is to determine the influence of IS on organizational performance. To achieve this aim, the Partial Least Square statistical technique is used to analyze data from 133 questionnaires administered to businesses across the state of Tamaulipas, Mexico. The results show that those enterprises that are more concerned with the improvement of the systems’ quality, information quality and the informatics service enhance the organizational outcomes. The present study contributes to the body of literature on the assessment of IS success in the context of an emerging country. In particular, the study provides a thorough assessment of the IS effectiveness and their impact on organizational performance.     

Women Workers in the Maquiladoras and the Debate on Global Labor Standards

Abstract

This paper represents a collective contribution to an ongoing debate on the benefits and disadvantages of export-based, industrial jobs for women as well as on the implications of global labor standards on these types of jobs. On the basis of extensive research on women in Mexico's and Central America's maquiladoras (assembly plants that produce export goods), this paper aims to problematize the viewpoints that present export-based, industrial jobs as dignified alternatives for women in the South and to question the skepticism about global labor standards as a possible alternative for improving work conditions in all sectors producing for export. In so doing, the paper stresses three interrelated issues: a) the relevance of local and regional contexts that inform diverse industrialization paths over time, b) the agency the women workers represent, and c) the legal instruments already existent in our common efforts to improve working conditions.     

Influence of information systems on organizational results

In recent years, information systems (IS) comprise one of the main fields of study in business organization, caused by the need to identify their business value. Therefore, in this research and based on a theoretical review, a model is developed for the evaluation of the success of the IS for small and medium enterprises (SME) to determine the influence of the IS in the organizational results. To reach this goal, the Partial Least Squares (PLS) statistical technique was used through a survey made to 133 companies of Tamaulipas state, Mexico. The results obtained allow deducing that the companies that pay more attention on improving the quality of the system, of the information, and of the information systems, favor their organizational results. This work contributes to the literature on the measurement of the success of the IS in the context of a country with an emerging economy, particularly by allowing to identify in a broader manner the measurement of its effectiveness and its incidence in the business performance.     

The 1986–88 stock market: Investor sentiment or fundamentals?

This paper tests the widely held proposition that investor sentiment contributed to the stock market crash of 1987. Using weekly data during the 1986–8 period and conventional measures of stock fundamentals, changes in fundamentals are found to have a statistically significant influence on the movement of stock prices. In addition, a much-discussed measure of investor sentiment is used to test the proposition that investor sentiment contributed to the stock market crash of 1987. However, insignificant results regarding the investor sentiment index suggest that either the recently proposed sentiment index is faulty or investor sentiment did not significantly influence stock prices in the period surrounding the 1987 crash.     

The design of executive stock options

A contract between manager and shareholder comprising salary plus options which are sometimes out of the money implies less risky managerial income but weaker incentives than a contract comprising salary plus stocks (or options which are always in the money) which leaves the manager as well off. Increasing the exercise Price and the salary so that (1) there are some states where the options cannot be exercised but (2) the manager is as well off as before always leads initially to a reduction in effort which outweighs any gains from improved risk sharing, leaving the shareholder worse off.