A Social Marketing Template for Solving the Musicians’ Dilemma Through Nonprofit Healthcare Networks

The Musicians’ Dilemma—the lack of affordable healthcare for the uninsured or underinsured musical entrepreneur—is actually a common problem plaguing not only 33% of musicians, but approximately 19% of the American population as a whole. The current research uses social marketing principles to conceptualize a template for designing a marketing program that meets the healthcare needs of the target market. Health Alliance for Austin Musicians (HAAM) is a nonprofit organization that links healthcare providers, local businesses, and community donors in a network providing basic preventive health services to this essential segment of the community. HAAM's business model is analyzed and cast on the social marketing framework so that it can be adapted for use by other music cities. Although the template could also be applied to serve other uninsured populations, it is critical that research be undertaken to understand the specific characteristics and needs of each target market and used to adapt the model to those populations.     

Writing Ourselves at Risk: Using Self-narrative in Working for Social Justice

I have recently been thinking of how to be “virtuous” as I engage in doing qualitative research for social justice. In this essay, I explore the complexities and risks involved in representing the researcher-self amidst competing (and perhaps false) dichotomies of the personal/professional life and the scholar/activist. To do so, I deconstruct places in my scholarship where I was willing (consciously and unconsciously) to take risks, where I took risks but was socialized to conform, where I am still unwilling to take the risk and where I am currently writing the risky. The goal is to create a dialogue about the perplexities that surround representing the “researcher self” with goals for social justice.     

How Unbecoming of You: Online Experiments Uncovering Gender Biases in Perceptions of Ridesharing Performance

Journal of Business Ethics - Gender discrimination continues to plague organizations. While the advent of the Internet and the digitization of commerce have provided both a mechanism by which goods...     

En/Activist Drag: Kings Reflect on Queerness,Queens, and Questionable Masculinities

ABSTRACT

In recent years, media attention to drag performers has increased transforming the once-hidden leisure activity of gay men and lesbians into a publicly recognized phenomenon. Many of these representations of drag have fallen short in offering reflective illustrations of the connections among gender identity, performance, misogyny, patriarchy, and activism. In response, we find ourselves studying the gendered life experiences of drag kings to illuminate the variety of experiences that shape their gendered lives. We specifically look to our re-storied, visual, composite narratives of eight kings' experiences to show how drag functions as a context where social-political-capitalist transformation can be enacted.     

Decoupled Farm Payments and Expectations for Base Updating

The degree to which U.S. farm programs are decoupled from production has been a central issue in recent trade disputes. Several authors have suggested producer expectations for base acreage and yield updating in future farm bills create an incentive to alter planting and input decisions. This article reports analysis of the subjective expectations of producers for base updating and an analysis of the effect these expectations have on producer willingness to accept a buyout of the right to update. On average, producers think the chances of updating in the next farm bill are about 40%, but less than 17% indicate adjusting acreage or yields in anticipation of updating.     

The virtual takeover: The influence of virtual reality on consumption

Looking to current trends, this paper explores the influence of Virtual Reality (VR) on consumption. Specifically, we focus on the influence that VR has on consumer spending by suggesting that identities created in VR will influence consumption behaviour in the real world. While other forms of technology allow consumers to create alternative identities, we suggest that the unique aspects of VR, bolstered by forthcoming advances, will make identities created in VR relatively more self-important and more salient in real world consumption. We also propose implications for marketing research and practice.     

A confirmatory investigation of industrial buyer image of the Saleswoman

An intervening variable between ability and sales performance is the receptivity of professional purchasing agents. In this article we examine the extent to which purchasing agents’ perceptions of female sales representatives constitute a barrier to the latter’s sales performance and effectiveness. The present investigation replicates the work of Swan et al. (1984) with two substantive improvements; (1) it is based on a sample representative of purchasing agents throughout the United States, and (2) the study introduces importance ratings for each of the attributes thought to contribute to buyer preference for a salesperson. In addition to replication, the present investigation allows for comparison of changes in purchasing agent’s perception of differences between male and female industrial salespersons during the decade of the 1980s. Results support the earlier study in finding no overt evidence of negative stereotyping of female sales representatives. Directions for future research are also discussed.     

The Determinants of Price Adjustments in Retail Supermarkets

This paper examines the determinants of price adjustment decisions by supermarkets to increase or decrease prices for 11 different food categories and evaluates the characteristics of these firms that influence these decisions. We use a unique dataset to analyze firm variables and industry variables and their impact on price adjustment in supermarket stores. The study contributes to the price adjustment literature by identifying determinants of price behavior by stores and product category. We find that the rationale for increasing prices differs from that for decreasing prices, retailers make different adjustment decisions based on product category, and market‐level controls have little impact. Copyright © 2015 John Wiley & Sons, Ltd.