CONCEPTUAL AMD STATISTICAL ISSUES IN DEVELOPING ENVIRONMENTAL MEASURES-RECENT U.S. EXPERIENCE

The purpose of this paper is to describe the conceptual and statistical basis of the estimates of United States public and private spending for pollution abatement and control (PAC) prepared by the Bureau of Economic Analysis, U.S. Department of Commerce. The concepts and definitions were designed to ensure comparability with the national economic accounts since much of the analysis of the effects of environmental programs on the economy is conducted with the aid of the accounts. The work to date has been limited to pollution associated with harmful "foreign" substances and forms of energy discharged in the course of production, distribution and consumption. The conceptual base includes evaluation of benefits, but estimates completed thus far are limited to the cost of pollution abatement and control.
Definitions are given for pollution, pollution abatement, direct pollution abatement cost, indirect pollution abatement cost and indirect benefits. A framework for the estimation and presentation of PAC expenditures is developed and the estimate of U.S. PAC expenditures for 1972 and 1973 is presented. A brief chronological summary of the BEA project is also provided.     

CONSUMER SERVICES PROVIDED BY BUSINESS THROUGH ADVERTISING-SUPPORTED MEDIA IN THE UNITED STATES

The purpose of this paper is to examine and attempt to solve a longstanding “puzzle” in national economic accounting. Radio and television broadcasting are services clearly designed for and used by consumers but not purchased by them and, consequently, not counted in personal consumption expenditures (PCE); the costs of broadcasting (and a part of the costs of newspaper and magazine publication) are not counted in final product but are counted as intermediate expenses in the manufacture and distribution of advertised products. An important result of this treatment is that an increase in broadcasting services will not increase real product, but will be reflected as price increases in advertised goods. Are consumer services provided by advertisers properly handled in the conventional accounts? How should they be valued? If their value is to be added to PCE, where does the offsetting income originate? The paper argues that the puzzle is resolved by recognizing the nonmarket exchange between the consumer and the broadcaster; the consumer provides the reception and display of audiovisual advertisements in his home in return for broadcast entertainment. The exchange rate-e.g. 501/2 minutes of entertainment for 91 minutes of commercial messages in “prime time”-is established in the United States by the National Association of Broadcasters. Similar exchanges occur between consumers and radio broadcasters, newspaper and magazine publishers. This concept is used as the basis for a new treatment shown in abbreviated sample accounts. Estimates for the U.S. in 1976 are included.