Antecedents of Purchase Intention in the Online Context

The understanding of the determinant factors of customer purchase intention is necessary, and it is equally important to study the online purchase context, since this context is disseminated among customers. A theoretical model has been elaborated on and tested, considering the constructs of information quality, distrust, and perceived risk as antecedents of purchase intention, and aiming to analyze the relationship among these constructs in the online purchase context. A quantitative research study has been performed by means of the application of a survey. Multivariate statistics techniques have been applied for data analyses, including structural equation modeling. This study contributes to the evolution of the empirically tested concepts by providing a greater individual understanding of each construct presented in the theoretical model, as well as the relationship among them as determinants of purchase intention; the indication is that meaningful relationships were found which may impact greater profitability and, consequently, greater competition for online retailers.     

Antecedents of Perceived Value and Repurchase Intention of Organic Food

The rise of the natural and organic products market follows a global trend of increasing demand largely due to the growth of environmental awareness and the concern of having a healthier diet. Thus, the objective of this study is to propose and test a theoretical model based on antecedent constructs of perceived value and repurchase intention on the consumption of organic products. The results, based on 256 consumers of organic products, confirm the positive relationship between environmental awareness and perceived quality, healthy consumption, and perceived price fairness. Moreover, they underpin the influence of healthy consumption, perceived price fairness and perceived quality on perceived value, and lastly, the influence of perceived value on repurchase intention. Therefore, this study can help practitioners and consumers comprehend in a more systematic way the buying behaviour of this food category.     

The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation

Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an increase in perceived interactivity leads to higher message credibility and stronger feelings of identification with the company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to communicate about CSR can improve corporate reputation. Our results also show that the detrimental impacts of negative user evaluations on corporate reputation are much higher than the favorable impacts of positive evaluations. This finding suggests that, despite the effectiveness of interactive communication channels, firms need to carefully monitor these channels.     

ÜberfühServiceorientierte Strukturen zur Unterstützung des integrierten Konzernrechnungswesens

Ohne Zusammenfassung Ihr Forschungsschwerpunkt liegt im Bereich des Preiscontrollings, ihr Dissertationsvorhaben besch?ftigt sich mit dem empirischen Nachweis von Rationalit?tsdefiziten im Preismanagement.     

Varianten-Controlling in der Automobil-Industrie Rudolf Eberle

Eine konsequente Ausrichtung der Produktpolitik auf die Kunden und die Wettbewerber verlangt eine zunehmende Sortimentserweiterung durch zus?tzliche Produktvarianten.     

Selbst katheterisieren?

Selbstkatheterismus erm?glicht Unabh?ngigkeit - Der Selbstkatheterismus hat sich bei Patienten mit neurogener Blasenentleerungsst?rung oder myogener chronischer Restharnbildung weltweit durchgesetzt. Mit dieser konservativen Therapie k?nnen ein Gro?teil der Patienten erfolgreich behandelt werden. Welche Rolle spielen Pflegekr?fte dabei?