Productivity,Preferences and UIP Deviations in an Open Economy Business Cycle Model

We show that a flex-price two-sector open economy DSGE model can explain the poor degree of international risk sharing and exchange rate disconnect. We use a suite of model evaluation measures and examine the role of (1) traded and non-traded sectors; (2) financial market incompleteness; (3) preference shocks; (4) deviations from UIP condition for the exchange rates; and (5) creditor status in net foreign assets. We find that there is a good case for both traded and non-traded productivity shocks as well as UIP deviations in explaining the puzzles.     

Effects of offline ad content on online brand search: insights from super bowl advertising

Individuals watch TV shows while simultaneously and/or immediately searching online. Thus, the content of offline TV ads can affect online brand search, a key predictor of sales. Yet there are few insights on the effect of offline ad content on online brand search. We develop hypotheses relating the informational and emotional content of TV ads on online brand search, independently, and in conjunction with two attentional content elements of the ad campaign, prior media publicity and brand website prominence in the TV ad. We test the hypotheses using a quasi-experimental study, the telecast of TV ads on the annual Super Bowl event between 2004 and 2012 (n = 293 observations). We measure online brand search by online brand search lift, i.e., the growth in online brand search following the telecast of the brand’s ad on Super Bowl. The findings indicate that the informational content of the TV ad increases online brand search, while both attentional content elements decrease this effect. We find no support for the effect of emotional content of the TV ad on online brand search. Our findings extend marketing theory on online search and generate managerial implications for designing TV ads to increase online brand search.     

New Evidence of Psychological Barrier from the Oil Market

The authors examine how stock returns were affected when the oil price reached the psychological barrier of US$100 per barrel for the first time in history. Using an event study approach, 4 key results emerge. First, the authors show that a psychological barrier event in the oil market does affect stock returns. Second, they show that a psychological barrier event in the oil market is a source of return drift—a phenomenon well explained and understood with respect to nonoil news events. Third, the psychological barrier affects small/medium-sized stocks and not large stocks. Last, the authors show that successful trading strategies can be devised based on the information that the oil price psychological barrier significantly impacts the market and that it contributes to return drift.     

Creative Problem Solving in GSS Groups: Do Creative Styles Matter?

Creative groups drive innovation and organizational change and collaborative systems can be used to pool creative team members across the globe. How individual creative preference impacts the group’s creative performance across different creative problem solving phases in a GSS environment is not well understood. The objective of this exploratory study was to understand if there are differences in group performance when groups with varying member creative styles interact solely via GSS. We conducted a quasi-experimental study that compared the performance of groups with two alternate member styles interacting only via group support systems during a creative problem solving process. Ideator and Evaluator groups were compared on their divergent and convergent phase performance. Significant differences were found between the Ideator groups and Evaluator groups on idea fluency, idea flexibility, idea novelty, idea elaboration and solution cost-effectiveness. No significant differences were found between the performance of the two groups on solution feasibility and novelty. Results indicate that member creative styles play an important role in determining the performance of technology-supported groups. These results aid researchers and practitioners by improving their understanding of the performance of creative teams interacting solely via collaborative support systems for creative problem solving tasks.     

Ethnic fragmentation,public good provision and inequality in India, 1988–2012

We study how ethnic fragmentation in Indian districts influences the distribution of consumption, both overall and between social groups. In the absence of systematic evidence on inequality between social groups (horizontal inequality) during the sample period, we construct estimates of horizontal and overall inequality, and find that horizontal inequality is a small proportion of overall inequality, as well as that both overall and horizontal inequality have increased over time. Our empirical results indicate that more fragmented districts have higher inequality, but the relationship between fragmentation and horizontal inequality is weak. Additionally, we show that fragmentation increases inequality by lowering public good provision.     

Product Cycles, Innovation, and Exports: A Study of Indian Pharmaceuticals

This paper studies the product cycle and neo-technology theories of trade in the context of generic pharmaceuticals. It analyzes the export performance of 131 Indian pharmaceutical firms for the period 1989–2004. The results indicate that technology proxied by foreign patent rights has a positive impact on exports. This suggests that developing countries with innovation skills for process innovations are capable of penetrating international markets in the later stages of the product cycle by using patents, which were the barriers to trade in the early stages of the product cycle.     

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising,forwarding intention and purchase intention

Femvertising is making huge waves as large numbers of brands are launching campaigns marketing feminism. While promoting products brands are selling empowerment to women through marketing campaigns. As women purchasing power is increasing they provide bigger opportunity to marketers, this is the reason femvertising is the hottest trend used by advertisers to attract women customers. This study investigates the influence of self-consciousness and Need for Emotion on Attitude towards femvertising. It further sheds light on the effect of Attitude towards femvertising on forwarding intention of ad and purchase intention of the advertised brand. ANOVA was conducted to analyze the relationship between demographic profile of women respondents with their attitude towards femvertising, forwarding intention and purchase intention. Results show that individuals Private & Public self-consciousness and need for emotion influence their attitude towards femvertising. Positive attitude towards femvertising influence their forwarding intention of ad but does to lead to purchase intent. The findings revealed that intention to forward and purchase intention varies across different age groups.