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In this paper, a conceptual framework for consumer reporting at the organizational level is developed. Consumer reporting is defined as the provision of information by an organization to its consumers with respect to the effects of its activities judged relevant by those consumers. In this context, the term organization covers business firms but also governmental agencies, hospitals, charities, and other non-profit organizations with relations to their consumers/clients.The concept of consumer satisfaction is regarded as the core element of consumer reporting. Several issues with respect to consumer satisfaction and dissatisfaction as well as their measurement are discussed. It is concluded that perceptual indicators of consumer satisfaction should constitute the core of consumer reporting in establishing the consumer profile of the organization. However, additional information could be provided too, for instance situational indicators of consumer satisfaction or information about consumer dissatisfaction. All of this information should be geared towards the goal of accounting for the resulting organizational strategy and policies towards the consumers. Several practical examples are given to illustrate the items about which information can be provided and the fact that consumer reporting can be realized in practice.
Hans Kasper is Associate Professor of Marketing and Hein Schreuder Professor of Business Economics at the Faculty of Economics, University of Limburg, P.O. Box 616, NL-6200 MD Masstricht, The Netherlands. 相似文献
Berichterstattung von Organisationen für Verbraucher: ein konzeptioneller Rahmen
Zusammenfassung Eine solche Berichterstattung wird im vorliegenden Beitrag definiert als Informationen einer Organisation für ihre Konsumenten über diejenigen Wirkungen ihrer Aktivitäten, die von diesen Konsumenten für wichtig gehalten werden. Der Begriff Organisation steht hier nicht nur für kommerzielle Firmen, sondern auch für Behörden, Krankenhäuser, Stiftungen und andere nicht gewinnorientierte Organisationen mit ihren jeweiligen Beziehungen zu ihren Verbrauchern bzw. Klienten.Das Konzept der Verbraucherzufriedenheit steht dabei im Mittelpunkt. Deshalb werden zunächst dieses Konzept und die Methoden zur Messung von Verbraucherzufriedenheit diskutiert. Ergebnis ist dabei, daß das Konsumentenprofil einer Organisation durch perzipierte Indikatoren ermöglicht wird. Figur 1 gibt hierfür ein Beispiel. Das Konsumentenprofiel kann durch situative Indikatoren und durch Informationen über Verbraucherzufriedenheit ergänzt werden (Figur 2). Alle diese Informationen sollten zum Ziel haben, die Unternehmenspolitik gegenüber den Konsumenten zu verantworten.Zum Schluß werden einige praktische Beispiele behandelt, die einerseits zeigen, welche Informationen solche Berichterstattungen enthalten können, und andererseits, daß es in der Praxis bereits Ansätze in dieser Richtung gibt.
Hans Kasper is Associate Professor of Marketing and Hein Schreuder Professor of Business Economics at the Faculty of Economics, University of Limburg, P.O. Box 616, NL-6200 MD Masstricht, The Netherlands. 相似文献
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This paper proposes an approach to the intraday analysis of diversified world stock accumulation indices. The growth optimal portfolio (GOP) is used as reference unit or benchmark in a continuous financial market model. Diversified portfolios, covering the world stock market, are constructed and shown to approximate the GOP, providing the basis for a range of financial applications. The normalized GOP is modeled as a time transformed square root process of dimension four. Its dynamics are empirically verified for several world stock indices. Furthermore, the evolution of the transformed time is modeled as the integral over a rapidly evolving mean-reverting market activity process with deterministic volatility. The empirical findings suggest a rather simple and robust model for a world stock index that reflects the historical evolution, by using only a few readily observable parameters.
Mathematics Subject Classification: (1991) primary 90A12, secondary 60G30,62P20
JEL Classification: G10, G13 相似文献
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Abstract. The process of globalization has an important impact on national tax policies. Most of the literature does not focus directly on the political decision‐making process and assumes that the desired tax policy is responding to objective underlying tradeoffs. Based on an original survey of members of the German national parliament (Bundestag) in 2006/07, we document a strong ideological bias among policy‐makers with respect to the perceived mobility of international tax bases (real capital and paper profits). Ideology also influences, directly and indirectly, the perceived national autonomy in tax setting and preferences for a European Union minimum tax for companies. There seems little consensus as to what the efficiency costs of capital taxation in open economies are, even though our survey falls in a period of extensive debate about, and actual adoption of, a company tax reform bill in Germany. 相似文献
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We analyse the effects of interest rate variations on the rates of capacity utilisation, capital accumulation and profit in a simple post-Kaleckian distribution and growth model. This model gives rise to different potential accumulation regimes depending on the values of the parameters in the investment, saving and distribution function. Estimating these core behavioural equations for the US and Germany in the period 1960–2007, we find significant and robust effects of interest payments with the expected sign in each of the equations. Our estimation results imply, both for the US and for Germany, that the effects of changes in the real long-term rate of interest on the equilibrium rates of capacity utilisation, capital accumulation and profits, are characterised by the ‘normal regime’: rising long-term real rates of interest cause falling rates of capacity utilisation, capital accumulation and profits, as well as redistribution at the expense of labour income and hence an increasing profit share in both countries. 相似文献
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THE NUMÉRAIRE PROPERTY AND LONG‐TERM GROWTH OPTIMALITY FOR DRAWDOWN‐CONSTRAINED INVESTMENTS
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We consider the portfolio choice problem for a long‐run investor in a general continuous semimartingale model. We combine the decision criterion of pathwise growth optimality with a flexible specification of attitude toward risk, encoded by a linear drawdown constraint imposed on admissible wealth processes. We define the constrained numéraire property through the notion of expected relative return and prove that drawdown‐constrained numéraire portfolio exists and is unique, but may depend on the investment horizon. However, when sampled at the times of its maximum and asymptotically as the time‐horizon becomes distant, the drawdown‐constrained numéraire portfolio is given explicitly through a model‐independent transformation of the unconstrained numéraire portfolio. The asymptotically growth‐optimal strategy is obtained as limit of numéraire strategies on finite horizons. 相似文献
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