Marketing cereal to children: content analysis of messages on children's and adults' cereal packages

This study compares messages displayed on children's and adults' cereal boxes. In total, 127 cereal boxes were collected and content analysed. On the front panel, we found an interesting contradiction between health‐related textual and graphical messages. The nutrient claim appeared on more than half of cereals for children, which is significantly higher coverage compared with that of adult cereals. On the other hand, the representation of a bowl of cereal was far more likely to appear artificially coloured or sweetened on child‐targeted cereal boxes and contain less fruits and nuts compared with adult‐targeted cereals. Results on the back and side panels showed that messages targeting adults are mostly health related (e.g. well‐being, purity) while messaging to children focuses less on health‐related messages and more on games, toys and other entertaining topics. Nutritionally, child‐targeted cereals overall are less nutritious than adult‐targeted cereals and have higher rankings of sugar sources in the ingredients. This study calls for a critical consideration about not only on what is in the cereal box but also what is on the box.     

Effects of time pressure,type of shopping,and store attributes on consumers’ satisfaction with grocery shopping

The aim of this study is to investigate whether satisfaction with grocery stores is affected by type of grocery shopping in conjunction with time pressure, and which attributes are important for satisfaction. Fictitious grocery stores are constructed according to a fractional factorial design by varying access, price level, supply quality/range, and service quality. In an Internet survey, 1023 Swedish consumers rated satisfaction with major vs. fill-in shopping imagining they were under high or low time pressure. The results showed that satisfaction is higher for fill-in shopping than major shopping, that time pressure has no effect on satisfaction, and that price level, service quality, and product quality/range are more important for satisfaction with major shopping, whereas access is more important for satisfaction with fill-in shopping. It is also found that the importance of attributes for satisfaction depends on type of shopping more than on individual characteristics.     

Audit as Leviathan: Constructing Quality Registers in Swedish Health Care

This paper explores the rise of an audit practice: the national quality registers in Swedish health care. Based on actor‐network theory, the study tells the story of an actor‐network formed by physicians in the 1970s who mobilized themselves around a common object; to develop the knowledge‐base of medical professionals. However, over time more actors became persuaded of the potential of the network and associate themselves with it, resulting in reformed registers. The study shows how the network develops into a macro‐actor, a Leviathan in health care, how this macro‐actor comes to affect health care practices and how it contributes towards maintaining a new governance regime.     

Rational Partisan Theory: Evidence for Seven OECD Economies

According to the Rational Partisan Theory of business cycles ("RPT"), ex ante uncertainty about the outcome of elections will generate post-election output growth fluctuations. This paper employs vote prediction equations and opinion polls to compute election win probability estimates for 62 elections in seven OECD economies. The probability estimates are used to calibrate partisan intervention terms entered in output growth regressions. For the UK and, to some extent, Canada and Australia, our results are supportive of the RPT. For the US, the calibrated intervention terms are dominated by a partisan dummy variable turned on after each election.     

Comparing Ranking and Contingent Valuation for Valuing Human Lives, Applying Nested and Non-Nested Logit Models

The aim of this paper is to investigate whetherrespondents perceive a discrete-choice contingentvaluation (DC-CVM) question differently from a rankingquestion. We combine the two approaches to valuepublic projects that try to prevent people from dyingprematurely. The combined valuation procedure enablesus to investigate the internal consistency of theutility structure between choices, applying nested andnon-nested logit models. If the preference structureis allowed to shift, the relative utility weights ofthe attributes differ between the valuation questions,and the willingness-to-pay (WTP) estimate from thecombined procedure changes.     

Ordering effects in contingent valuation surveys

This paper focuses on ordering effects in CVM surveys; how the expressed value of a particular good valued in a sequence of several goods depends on where in the sequence the good is valued. We use data from a Norwegian CVM survey focusing on WTP for a 50% reduction in air pollution from car traffic to test for the existence of ordering effects and to apply a test for internal consistency. We found considerable and significant ordering effects in our data, but were not able to reject the hypothesis of internal consistency. Based on our survey, we argue that ordering effects may be a result of rational choice. These effects are problematic if a sequential valuation procedure is applied to a simultaneous problem, and/or the respondents are given imperfect information about the decision problem.     

Competition between farmed and wild salmon: the Japanese salmon market

This article examines the Japanese market for salmon. This market is of interest, since it is the largest and most diversified salmon market in the world with wild and farmed species, from Europe and South and North America, competing in the same market. In contrast to the European Union (EU)‐ and U.S.‐markets, there have been neither trade conflicts nor trade restrictions. The Japanese market can hence provide information about the impact of bringing substantial quantities of a new product into a market, and the effect of large‐scale aquaculture on traditional fisheries. In this article, market integration between wild and farmed salmon on the Japanese market is examined, using both bivariate and multivariate cointegration analysis. Tests for the Law of One Price are also conducted. The results indicate that the species are close substitutes on the market, and that the expansion of farmed salmon has resulted in price decreases for all salmon species.     

Conflicting Interests in Environmental Policy-making?

This paper focuses on possible conflicts of interests between the political aims of reduced emissions from energy consumption, redistribution of welfare and efficient policy-making. We use the results from a LES estimation to calculate the consumption reductions, compensating variations and excess tax burdens of three different tax schemes: one linear and two non-linear. Unless the tax scheme is optimally designed to correct for externalities, there is a conflict of interests between the aims of reduced consumption and efficient policy-making. When ranking different tax schemes, there is a conflict between the aims of redistributing welfare and reduced consumption if we are concerned with the well-being of individual households, but not if we are concerned only with the mean household in different parts of the income distribution.     

Is There a Win–Win Situation in Household Energy Policy?

To achieve environmental goals, most governments aim to reduce consumption of the most polluting energy goods by taxation. Often, the authorities not only aim to change the consumption of the regulated good by the taxation, but also to change the consumption of close substitutes (hereafter referred to as win–win effects). The size of the win–win effects depend not only on how close substitutes the goods are, but also on the price sensitivity of the taxed good and on the budget effects of the regulation. We use a conditional demand model to decompose the cross-price effect to discuss which criteria that must be fulfilled in order for substantial win–win effects to occur, using Norwegian stationary energy consumption as an empirical example.