Marketing Metrics Use in a Transition Economy: The Case of Vietnam

ABSTRACT

This article explores the use of marketing metrics by a sample of Vietnamese firms, providing an example of the use of marketing metrics in a “transition” economy as it grows and becomes more market and marketing driven. The analysis reports usage frequency and then develops a set of “correlation chains” linking firm characteristics, metric use, and various indicators of performance. Vietnamese managers generally report that several types of metrics are used. Ownership structure and industry also impact which metrics are utilized. An initial assessment of chains relating metric use to firm performance indicates that the impact is complex and indirect.     

An empirical analysis of supply chain risk management in the German automotive industry

The purpose of this paper is the empirical analysis of supply chain risk management practices. The analysis is based on a survey with 67 manufacturing plants conducted in the German automotive industry. After investigating the vulnerability of supply chains in general and examining key drivers of supply chain risks, the paper identifies supply chain risks by analyzing their likelihood to occur and their potential impact on the supply chain. The results are visualized in the probability-impact-matrix distinguishing between internal and external supply chain risks. Furthermore, instruments for dealing with supply chain risks are investigated. Therefore, the impact of supply chain risk management on performance is tested. In order to distinguish between companies with a high degree of supply chain risk management and those with no or only limited implementation the plants are grouped by means of a cluster analysis based on factors reflecting the instruments of supply chain risk management. In particular, groups are created representing two different approaches to deal with supply chain risks, i.e. reactive and preventive supply chain risk management. The clusters are investigated concerning differences in terms of performance criteria. The analyses reveal that companies with a high implementation degree show a better supply chain performance. Furthermore, the results show that the group using reactive supply chain risk management has higher average value in terms of disruptions resilience or the reduction of the bullwhip effect, whereas the group pursuing preventive supply chain risk management has better values concerning flexibility or safety stocks.     

The promotion of maize fertiliser packages: A cause of household food insecurity and peasant impoverishment in high rainfall areas of Zimbabwe

Child malnutrition is a continuing problem in Zimbabwe's communal areas. These include some high rainfall areas, which make a contribution to the country's maize surplus during non‐drought years. A survey of farmers and extension workers in four high rainfall communal areas was carried out to investigate the effects of following recommended practices for maize production on household economy and food security.

Thirty‐two per cent of communal farmers had applied all the officially recommended fertiliser to their 1990/91 maize crop, often by obtaining these inputs on credit in lieu of grain sales receipts from the subsequent harvest. Yet. yields were so low that 48 per cent of these farmers would have been unable to retain sufficient grain to satisfy their families’ minimum requirements, if they had reimbursed the full cost of the input credit.

The majority (64 per cent) of farmers had deviatedfrom the recommended practice by adopting ‘low external input strategies’. A key feature of most of these strategies was the substitution of manure for part or all of the recommended fertiliser. In three of the four communal areas studied, this had improved the chances not only of recovering input costs, but also of achieving maize self‐sufficiency.

These results suggest that policy‐makers should shift emphasis from a dependence on costly external inputs to the integration of low levels of fertiliser with a range of more natural methods of soil improvement, in an effort to improve household food security in the communal areas.     

Organizational Culture,Innovativeness, Market Orientation and Firm Performance in South Africa: An Interdisciplinary Perspective

ABSTRACT

For a sample of South African firms, this paper analyzes the relationships of firm performance and a set of organizational measures which includes organizational culture and climate, market orientation and innovativeness. These organizational measures are drawn from three different disciplines–organizational behavior, strategy and economics. The replicative study is framed in an extended model of competing organizational values which have been used in 13 countries including three transition economies (Vietnam, China and Russia). The work has also been done under a variety of conditions–for example, the US in a period of study growth, Thailand during the Asian Crisis and Hong Kong after the handover to China. Comparisons are made between South African results and those of firms from a group of five industrial countries. Market Orientation is the most important explainer of performance of the South African firms, and Innovativeness is also important. Specific elements of Organizational Culture are apparently less important in South Africa than elsewhere.