通向市场的新道路

对于传统的市场营销人员来说,组织本身即意味着架构:不同的产品、销售渠道和客户群。但对于新型的营销组织而言,在瞬息万变的市场环境中,传统的架构已经不能推动价值的攀升     

论采油企业成本管理控制长效机制的建立

为了完成生产经营任务，采油企业内某些单位客观上还存在一些短期行为。从最终影响来看，采取短期行为，可能使得采油成本在短期内趋于下降，但会导致后期成本急剧上升，不利于企业的可持续发展。因此，需要运用法律、行政、制度、政策等多种手段，建立成本管理控制长效机制，以克服各种短期行为的发生，从而实现采油企业成本的长期效能。     

The new retirement reality: calculating the true cost of retirement income adequacy

Recognizing that 401(k) plans are emerging as many employees' sole source of employer-sponsored retirement income, plan sponsors are increasingly adding paternalistic plan features to increase the amount--and effectiveness--of dollars invested in 401(k) accounts. The authors describe the results of a study they prepared for Hewitt Associates that assesses retirement income adequacy for individuals represented in a plan participant database of 1.8 million individuals. The study includes analysis of retirement income adequacy for the aggregate population as well as the results for different subgroups, reflecting factors such as whether individuals actively contribute; the impact of different levels of retiree medical coverage; and the presence of a defined benefit pension. Finally, the authors discuss how plan sponsors can bolster the adequacy of retirement income from 401(k) plans, depending on employer objectives.     

关于高职现代服务类院校创业教育课程建设的几点思考

时代的不断进步,对人才的要求也不断发生着变化。进入21世纪,越来越多的行业要求具有创造能力和创新意识的人才。高职院校近年来的改革方向就是通过大力开展创业教育,培养创新型人才。而要实施创业教育,在学校中只有通过创业教育课程的不断完善来实现。通过对巴开设创业教育的高职院校在课程建设过程中存在问题的总结,提出几条适合高职院校创业教育课程发展建议,以期对我院的创业教育课程建设提供依据。     

A randomized trial to assess the effectiveness of an infant home safety programme

The aim of this study was to test an intervention aimed at addressing the risk of injury in infants 2 - 12 months of age. A non-blinded, randomized controlled trial was conducted, whereby parents were randomly assigned to either a control or one of two intervention groups. Parents completed questionnaires regarding safety behaviours and injuries at the 2 (baseline), 6 and 12 month immunization visit at the community health unit. During the 2 month visit to the health unit, the two intervention groups received a home safety kit containing nine items, an instructional brochure and a risk assessment checklist. Subjects randomized to the safety kit plus home visit group also received a standardized home visit from a community health nurse. Two of the 14 parental safety behaviours showed a significant increase in use among parents in the intervention groups. Neither of the interventions was associated with a reduction in parent-reported injuries among children. It was concluded that home visitation may provide a beneficial adjunct to the provision of safety devices and may increase use by parents.     

中国绝不是救世主

<正>我没想到,美国房市泡沫的破裂会让中国的美术家聚集地遭遇灭顶之灾。我原先并不知道,那些悬挂在美国的宾馆客房以及为青年人准备的简易房中的油画,居然都是由深圳大芬村生产的。