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1.
The objective of this study is to determine factors influencing brand preferences of wine consumers in the Marmara region
where viniculture and wine production is so important in Turkey. First, the consumers’ preferences survey has been conducted
with 1022 persons in the region randomly selected and evaluated. Then, the informative factors influencing brand preferences
collected in these surveys have been determined by the multinomial logit model. A lot of independent variables have been used
in the multinomial logit model, but, because some independent variables were not found as significant according to Likelihood
Ratio test, these variables are not included in the multinomial logit analysis. Six important factors influencing wine brand
preferences have been determined. These factors are brand change causes of consumers, occupation of consumers, marital status
of consumers, birthplace of consumers, income of consumers and gender of consumers. In addition, whether the wine brand preferences
are independent, has been tested with Testing Independence of Irrelevant Alternatives of Hausman. According to this test,
it has been found that the wine brand preferences are independent. 相似文献
2.
The purpose of this study is to investigate the relationship between investors’ satisfaction and intention and word-of-mouth communication. This study contributes to the ongoing debate on the relationship between investor behavior and word-of-mouth communication. Many studies are related to investors’ participation and individual investors’ asset allocation decisions that are instigated by their social community via word-of-mouth communication whereas this study directly investigates the relationship between investment satisfaction and intention and word-of-mouth communication. We emphasize how many factors are considered when making satisfactory investment decisions. Our results confirm the strong relationship between the satisfaction and intention of investors and word-of-mouth communication. This finding may be useful to regulators, investors and managers who seek to establish effective rules for stock holdings and trade. 相似文献
3.
Basak Denizci Guillet Metin Kozak Deniz Kucukusta 《International Journal of Hospitality & Tourism Administration》2019,20(1):1-14
Smell is considered to be the sense that is most closely attached to emotional reactions. This makes scent in the hotel environment an important atmospheric variable to study, because fragrances are expected to increase the likelihood of producing an emotional reaction from consumers. Capitalizing on smell’s ability to cue memories and conjure up emotions, the purpose of this research is to examine the emotional states evoked by various hotel scents in a hotel business in Hong Kong that uses scent throughout its premises. More specifically, this study intends to make a connection between the emotional states evoked by the hotel scents and how hotel businesses can make use of their guests’ emotional responses. Scent marketing is an overlooked subject in hospitality and tourism research. 相似文献
4.
Grounded in part the previous literature on household decision making and in part in the literature on tourism decision making, this paper tries to add to the literature by surveying Turkish academics with respect to spousal purchase decisions. In particular, the study assesses the decision tactics used for several consumer goods including vacation and travel and the link between decision tactics and consumer satisfaction/likelihood to produce positive word of mouth. The study findings confirm that spousal opinions matter and that compromise is a commonly used tactic, regardless of their features of durability (e.g. car, furniture) or non-durability (e.g. vacation, eating out), followed by the introduction of persuasion as the next most powerful tactic. Compromise is also positively associated with the level of consumer/tourist satisfaction with the product and the intention to recommend. 相似文献
5.
Metin Balikcioglu Paul L. Fackler Robert S. Pindyck 《Resource and Energy Economics》2011,33(3):761-768
Two papers of Pindyck, 2000, Pindyck, 2002 that modeled the control of stock pollutants as optimal stopping problems contained closed form solutions that are incorrect. This paper discusses a subtle error in the derivation and demonstrates how solutions to these and related problems can be obtained numerically. The numerical solutions are contrasted with the ones contained in Pindyck's original papers. 相似文献
6.
In this paper, we empirically investigate the relationship between informal sector employment and micro-level socio-demographic characteristics, political acts and attitudes, and individual norms. Using self-reported individual micro-level data from the World Values Survey for seven developing countries (China, Ecuador, Egypt, Mexico, Peru, South Africa and Yemen), our cross-country regressions and principal component analysis reveal that socio-demographic characteristics of individuals are strong predictors of their informal sector employment. Our estimations further document that individual preferences for an economically strong, interventionist and egalitarian state and confidence in state and political institutions are positively and significantly correlated with informal sector employment, whereas variables associated with confidence in free market institutions and support for competition are negatively and significantly correlated with informal sector employment. We also show that individuals who participate either actively or inactively in peaceful and lawful political processes are significantly less likely to work in the informal sector. Finally, we document that individual norms, such as religiosity and tax morale, are negatively correlated with informal sector employment. Throughout our analysis, instead of having to rely on ad-hoc informality categorizations of third parties, we base our measurement of informal sector employment directly on the self-evaluation of individuals, who have the best information on the degree of their informality. 相似文献
7.
The role of food service in tourist satisfaction 总被引:3,自引:0,他引:3
The paper is based on empirical investigation carried out amongst a 341-sample population visiting the Black Sea resorts of Romania in August 1997. The purpose of the study was to investigate the role and importance of food service in tourist satisfaction and to note any differences in satisfaction levels between regional groups. Analysis of the findings revealed that significant differences existed between three tourist groups’ satisfaction perceptions of value for money, quality of food, number of dishes, standard of food service, variety of dishes, presentation of food and speed of service in general; and of bread, coffee, meat and soup in particular. Overall results further indicated that quality of food, value for money, variety of dishes, attractiveness of surroundings and presentation of food were the attributes that most affected the overall food service experience in Romania. The paper concludes that food service is an important contributor to tourist satisfaction and that there are significant differences in satisfaction levels with food service between eastern and western European, and Romanian tourists. 相似文献
8.
9.
In this study, the validity of the assumption saying that the import and export are a function of prices as in the classical,
neo-classical approaches is studied within the framework of the import and export of automobile vehicles between 1997 and
2003 in Turkey and the EU countries which are automobile manufacturers. The price here is considered as the purchasing power
parity. The effect of the purchasing power parity on the automobile import and export is determined by using classical models
with constant coefficients, and fixed and random effects models with constant slope coefficients and a constant term differing
according to units and/or time. The models comprise balanced linear panel data models. The likelihood ratio test and F-test are used in the selection of fixed effects and classical models; and the Lagrange multiplier test is used in the selection
of random effects and classical models. As for the selection of fixed and random effects models, the Hausman test is used.
As a result of these tests, the fixed effects models covering both individual and time effects are selected as the most appropriate
import and export models. 相似文献
10.
This paper estimates the Cagan type demand for money function for Turkish economy during the period 1986:1–1995:3 and tests
whether Cagan's specification fits the Turkish data using an econometric technique assuming that forecasting errors are stationary.
This paper also tests the hypothesis that monetary policy was implemented in aiming to maximize the inflation tax revenue.
Finally, the Cagan model is estimated with the additional assumption of rational expectations for Turkey for the considered
period.
First version received: March 1998/final version received: October 1998 相似文献