Einzelbesprechungen

Ohne Zusammenfassung     

Einzelbesprechungen

Ohne Zusammenfassung     

Einzelbesprechungen

Ohne Zusammenfassung     

Einzelbesprechungen

Ohne Zusammenfassung     

Einzelbesprechungen

Ohne Zusammenfassung     

Estimation of investment costs in fish processing plants

Investment costs for fish processing plants are hereby presented along with a detailed analysis of different types of processes in relation to economies of scale.The cost-capacity factor for fish industry is estimated as 0.84, except for fish meal plants where the cost-capacity factor is 0.61.It is also discussed how technology, capacity and location in developed and developing countries can affect investment costs for fish processing plants, while cost-capacity factors remain unchanged.The concept of minimum limit for industrial capacity is included. Investment costs for minimum size plants or plants below minimum size are even greater than what would correspond to the correlation line. This is due to the need to incorporate one or more oversized pieces of equipment.     

VII. Erzeugung und Handle,Warenmärkte

Ohne Zusammenfassung     

Brand extension feedback: The role of advertising

Firms often use brand extensions as a way of introducing their new products, although they also risk diluting their brand image. In order to understand how consumers assess extensions and extended brands, the present work proposes and estimates a theoretical model, using the structural equation methodology. The results of the estimation indicate that the attitude towards the extension influences brand image and that this attitude is a consequence of the initial brand beliefs and the coherence of the new product. A multisample analysis also reveals that favoring the introduction of extensions through adequate advertising constitutes an efficient way of protecting brand image.     

Buchbesprechungen

Ohne Zusammenfassung     

Einzelbesprechungen

Ohne Zusammenfassung