Investigating the Pleasures of Sin: The Contingent Role of Arousal‐Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings

Mixed bundles of vice and virtue are an increasingly important product category. However, many mixed bundles fail in the marketplace, and so it is important to examine how consumers evaluate such mixed bundles. This paper examines consumers' affective responses and consequent purchase evaluations for a mixed vice‐virtue bundle versus a pure vice product. Results of Study 1 show that purchase intentions are higher for a pure vice product versus a mixed product; also, increased purchase intentions are mediated by differences in arousal. Given that consumers differ in their arousal‐seeking dispositions, results of Studies 2 and 3 show that individual differences in arousal‐seeking moderate the relationship between product type (pure vice product vs. mixed product) and purchase intentions, with arousal‐seeking consumers preferring pure vice bundles, and arousal‐avoidant consumers preferring mixed bundles. This paper contributes to theory on mixed vice‐virtue bundles, and also provides pointers on how to better market mixed bundles.     

Simplified Jackknife Variance Estimates for Fuzzy Measures of Multidimensional Poverty

In this paper, we present a practical methodology for variance estimation for multi‐dimensional measures of poverty and deprivation of households and individuals, derived from sample surveys with complex designs and fairly large sample sizes. The measures considered are based on fuzzy representation of individuals' propensity to deprivation in monetary and diverse non‐monetary dimensions. We believe this to be the first original contribution for estimating standard errors for such fuzzy poverty measures. The second objective is to describe and numerically illustrate computational procedures and difficulties in producing reliable and robust estimates of sampling error for such complex statistics. We attempt to identify some of these problems and provide solutions in the context of actual situations. A detailed application based on European Union Statistics on Income and Living Conditions data for 19 NUTS2 regions in Spain is provided.     

Export and economic growth: Further time series evidence from less-developed countries

The purpose of this paper is to examine the role of export-growth linkage in India, Pakistan, the Philippines, Malaysia, and Thailand on the basis of time series data from 1973 to 1993. The empirical results indicate that exports have a positive and significant impact on economic growth when a country has achieved some level of economic development. The result also signifies the importance of liberal market policies by pursuing export expansion strategies and by attracting foreign investments.     

Pricing multi-class network services using the Shapley Value

This paper investigates pricing issues in class-based networks. Classes of packets having lower impatience and longer average delay receive monetary compensations. The inter-class price differential is determined by the inter-class compensations. The paper also presents rules for allocating network resource to each class. The corresponding payoff (disutility share) for each class is driven by the Shapley Value of the associated cooperative game.     

Explaining organizational responsiveness to work‐life balance issues: The role of business strategy and high‐performance work systems

This article applies new insights into business strategies and high‐performance work systems (HPWSs) to examine why organizations adopt work‐life balance programs (WLBPs). Results indicate that a product leadership business strategy is positively related to the likelihood of adopting WLBPs, whereas a cost leadership business strategy is negatively related to the adoption of these programs. Moreover, our analyses establish a mediating role of HPWSs in the relationship between business strategies and the adoption of WLBPs. Our results also demonstrate that different industries vary in adoption of work‐life balance programs. This supports the institutional theory of organizational responsiveness to work‐life balance issues. We tested our hypotheses with two waves of the nationally representative Canadian Workplace and Employee Survey. Implications and specific suggestions for human resource practitioners are discussed. © 2012 Wiley Periodicals, Inc.     

The wedge and sigma convergence among U.S. states

The paper attempts to empirically quantify the factors underlying sigma convergence among the contiguous states of the U.S. Using annual state data the study finds a significant effect of the wedge in explaining the variation in state per capita productivity. Employing a time series framework, the paper finds that an increase in the variation of 1 percent in the wedge will increase the variation in per capita productivity by roughly 0.12 percent in the short run and roughly 0.45 to 0.55 percent in the long run.     

The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model

Abstract

In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand equity and purchase intention. A two stage analysis was done on data collected from 548 respondents through a self administered questionnaire. In the first stage the measurement model was checked for reliability and validity, while in the second one, the strength of the relationships was ascertained in the structural model. The study enables an in-depth understanding of the antecedents of brand equity. It provides valuable theoretical insights on the determinants of brand equity formation. At the same time, it explores the effect of socio demographic variables like gender and usage. Brand love and overall brand equity mediate relationships. This study proposes a new branding model by simultaneously integrating variables that have been previously researched upon; brand love, brand experience, overall brand equity and purchase intention as one comprehensive model. This paper confirms that brand love and brand engagement are second order constructs and important brand mix elements. Brand engagement and brand love relationship is moderated by usage and gender.     

The development of company law in India: The case of the Companies Act 1956

The influence of social and cultural context, including imperial influences, and politics on the promulgation of the Companies Act 1956 in post independence India, focusing in particular on accounting regulations incorporated in the Act, is explored using a framework based on the work of McKinnon [McKinnon JL. The historical development of the operational form of corporate reporting regulation in Japan. New York: Garland; 1986]. Within the framework, the promulgation of the Companies Act 1956 is analysed into three phases: source, diffusion and reaction with all phases being influenced by the social and cultural context of India and political processes. In particular, the importance of the role of the government and the socio-economic and cultural context of India is indicated in both the need for, and in the process of, change to the Companies Act 1956.     

Enemies within and enemies without: The besieged self in Pakistani textbooks

In the process of state formation and nation building, states organize the production, organization and distribution of social knowledge to construct national collective memory. The tendency is even more pronounced in newly independent states that struggle to build new identities by discarding earlier belongings. When new states are formed by amalgamating diverse regional entities into a single and centralized one, the earlier, older and differentiated identities are expected to be discarded in favour of the new homogenized one. In cases where the new state is carved out of an existing one, the national remembering on each side is divergent—the Parent state mourns the loss and remembers the event as wound in the body politic, and the emerging state celebrates its creation with a sense of pride and triumph achieved through suffering and pain. Competing and rival tales of the partition are then woven in the creation of national memory. This is done by relying heavily on the identity forming subjects such as history (sense of time), civics (a sense of power), and geography (a sense of space), together known as social studies. An important requirement of all states, but particularly new ones, is the construction, elaboration and frequent invocation of ‘enemies’ across and within national borders. Without enemies lurking everywhere, and as the moral opposites of the self, the Self is hard to define and consolidate. The sense of threat and fear that enemies help evoke, enables the fractured and differentiated self to merge and solidify into a defensive oneness. The state of Pakistan, in this context, is an interesting, but hardly an exceptional case. Designing education for a post-national world becomes a critical task.     

Customer Experience in Online Shopping: A Structural Modeling Approach

Online retail's rapid growth in India has triggered both untapped growth opportunities and challenges to maintain consumer “stickiness” to retailer websites. In this context, online customer experience (OCE) has emerged as a strategic differentiator for sustainable competitive edge. However, there is a paucity of empirical research in this field. Therefore, drawing on extant literature and qualitative research of online shoppers, this study proposes an integrated model of OCE with antecedents, components, and outcome variables. Data for this study were collected from Indian online shoppers; the data are empirically tested along with the moderating effect of time availability on OCE. Results of the study largely support the model and contribute to knowledge creation on OCE in the Indian context and to strategy development for online retailers.