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排序方式: 共有85条查询结果,搜索用时 15 毫秒
1.
Niemand Thomas Kraus Sascha Mather Sophia Cuenca-Ballester Antonio C. 《The International Entrepreneurship and Management Journal》2020,16(4):1367-1392
International Entrepreneurship and Management Journal - With a surge in communication channels increasing the complexity of today’s media landscape, companies face new challenges concerning... 相似文献
2.
We formulate a dynamic discrete choice model of training and employment to measure the personal and social benefits from government provided training for a sample of high-skilled female immigrants from the Former Soviet Union in Israel. We find that training has a significant impact on the mean offered wage in white-collar occupations, but not in blue-collar occupations. Training substantially increases the job-offer rates in both occupations. Counterfactual policy simulations show a substantial social gain from increasing the access to training programs, and the estimated model provides a good fit for within-sample, out-of-sample and aggregate trends using cross-sectional survey data. 相似文献
3.
The different roles of product originality and usefulness in generating word-of-mouth 总被引:1,自引:0,他引:1
Sarit Moldovan Jacob Goldenberg Amitava Chattopadhyay 《International Journal of Research in Marketing》2011,28(2):109-119
This paper explores how the dimensions of new products, specifically, the originality and usefulness of the products, influence word-of-mouth (WOM). In four studies, using lab and field setups, we find that originality and usefulness have different effects on WOM. We show that consumers spread more WOM about original products, but the valence of what they say depends on the usefulness of the product. Therefore, originality enhances the effect of usefulness such that consumers spread relatively more and more positively valenced WOM about original and useful products compared to less original but equally useful products. Conversely, consumers spread more and more negatively valenced WOM about original products that are not useful compared to less original products with the same level of low usefulness. The results indicate that product originality should be managed carefully when developing and positioning new products. Although originality increases buzz, it might lead to negatively valenced WOM when the usefulness of the product is perceived to be low. 相似文献
4.
Willy Kraus 《Intereconomics》1979,14(5):248-253
The veil which hid the statistical records of the People’s Republic of China for two decades was raised at the second session of the Vth National People’s Congress. In the following article Prof. Kraus presents the most important official data on the country’s economic development and considers them in context with hitherto available western estimates. 相似文献
5.
Antonia Kraus 《国际广告杂志》2017,36(5):743-760
ABSTRACTThis study investigates the effect of the type of logo used to promote co-products. In the case of an added logo, the logos of the constituent brands are lined up next to each other. An integrative logo is composed of the elements of both original brand logos. A novel logo does not contain any elements of the original brand logos. We found that the use of an integrative logo results in more favourable perceptions of brand cooperation, higher perceptions of co-product quality, more positive feelings and a more favourable attitude towards the co-product compared to the use of an added or novel logo. For a novel logo of co-products, consumers reported feelings of irritation and frustration and a less favourable attitude compared to an added logo. 相似文献
6.
Entrepreneurial Marketing (EM) will dem schwindenden Einfluss klassischer Medien entgegentreten. Bei den Konsumenten soll
ein glaubwürdiges, anschlussf?higes Produktimage ankommen. So baut EM auf unkonventionelle Ma?nahmen zur Erzeugung von Aufmerksamkeit
(Buzz Marketing), die exponentielle Diffusion von Kommunikationsinhalten (Viral Marketing), die Nutzung von Communities (Community
Marketing) oder die (Aus-)Nutzung der Marketingma?nahmen der Konkurrenz (Ambush Marketing), und versucht, mit geringem Mitteleinsatz
hohe Wirkungen zu erzielen (Guerilla Marketing). 相似文献
7.
This article analyzes the labor mobility and human capital accumulation of male immigrants from the former Soviet Union to Israel. We estimate a dynamic choice model for employment and training in blue‐ and white‐collar occupations, where the labor market randomly offered opportunities are affected by past choices. The estimated model accurately reproduces the patterns in the data. The estimated direct earning return to local training, local experience, and knowledge of Hebrew are very high, whereas imported skills have zero (conditional) return. The welfare gain from the impact of training on job offer probabilities is larger than its effect on wages. 相似文献
8.
This paper provides the first taxonomy of hospital efficiency studies that uses data envelopment analysis (DEA) and related techniques. We provide a systematic review of 79 such studies published from 1984–2004 that represent 12 countries. Only studies written in English are considered. A cross-national comparison reveals significant differences with respect to important study characteristics such as type of DEA model selected and choice of input and output categories. Compared with US studies, European efforts are more likely to measure allocative rather than technical efficiency, use longitudinal data, and use fewer observations. We take a longitudinal perspective that illustrates the life cycle of this research, as well as its diffusion across disciplines. Our taxonomy can be used by policy makers and researchers to review past, and assemble new, DEA models. 相似文献
9.
To date, little is known about how working time preferences and fair wage perceptions affect employees’ entrepreneurial intentions. Using data from the German Socio-Economic Panel Study, we provide first evidence that the difference between the actual and desired amount of working hours in paid employment is positively related to the propensity to switch to self-employment. Furthermore, our analysis supports the hypothesis that employees who perceive their current wage level as very unfair are more likely to have higher entrepreneurial intentions. However, the closer actual wages get to the wage levels perceived as fair, the more employees are likely to remain in their current employment situation. We also tested the interaction effect of working time preferences and fair wage perceptions. In line with our theoretical considerations, we find that employees who perceive their wages as unfair and, simultaneously, prefer different work hours have the strongest entrepreneurial intentions. 相似文献
10.
Le Loarne Lemaire Séverine Razgallah Meriam Maalaoui Adnane Kraus Sascha 《The International Entrepreneurship and Management Journal》2022,18(2):801-828
International Entrepreneurship and Management Journal - This paper examines how entrepreneurs develop the intention to make their venture green, even when “being green” doesn’t... 相似文献