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Seymour Patterson 《International Advances in Economic Research》1998,4(2):115-127
Recently many developing countries flocked to free trade because the forces that led policymakers to resist trade reforms in the past have weakened. Apart from obvious external pressures from lending institutions, developing countries may simply have seen that cooperation promises more benefits than conflict in the area of international trade. The ideological debate between market forces and government planning has been decided in favor of market forces. However, another possibility not much considered is that trade reform is in vogue and this provides the motivation for following suit. Thus, trade reform can precipitate a cascade effect (Hirshleifer's term) of countries queuing up to adopt trade reform policies. A country is more likely to favor the notion of trade reform if two or more other countries have already successfully moved in that direction. 相似文献
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H.Bruce Lammers Laura Leibowitz George Edw. Seymour Judith E. Hennessey 《Journal of Business Research》1983,11(2):173-185
Despite the predictions of several attitude change theories, most empirical research suggests that humorous communications are no more persuasive than their serious counterparts. The present study adopted a trace consolidation theory approach and tested the hypothesis that humorous appeals are more persuasive than serious appeals when time for trace consolidation is allowed. The trace consolidation theory hypothesis was supported most directly by shifts in cognitive responses. On some measures, sex differences were also observed. Specifically, males were found to be more susceptible than females to the humorous persuasive appeal. 相似文献
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Daniel Seymour 《Business Horizons》1984,27(6):36-37
It's easy to forget that behind every number is a person trying to impress, mislead, or please an interviewer. 相似文献
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Many women still perceive men as their superiors in intellect. Although this double standard is dying, it is dying oh, so slowly. 相似文献
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This article summarizes the most significant developments in survey sampling in the twentieth century, especially as they
relate to marketing and marketing research, and attempts to predict, based on what we know now, significant developments that
will occur early in the twenty-first century. The article is divided into the following sections: (1) Developments in Door-to-Door
Sampling, (2) Developments in Telephone and Mail Surveys, (3) Location Samples, (4) Focus Groups and Other Sloppy Samples,
(5) Sampling Rare Populations, (6) Business Surveys, (7) Panels, (8) Developments in the Theoretical Foundation of Survey
Sampling, and (9) The Evolutionary Process and Future Developments.
Seymour Sudman is Walter A. Stellner Professor of Marketing and the deputy director of the Survey Research Laboratory at the University
of Illinois, Urbana-Champaign. He is the author, co-author, or editor of 20 books and more than 200 articles dealing with
sampling and survey methods.
Edward Blair is a professor of marketing and entrepreneurship at the University of Houston and the head of the department. He is the author
(with Seymour Sudman) of a text on marketing research, and his articles on research procedures have appeared in various academic
journals. He also has taught sampling and other topics at the American Marketing Association’s School of Marketing Research
since its inception. 相似文献
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Magnitudes describing product attributes are basic elements used in decision making. Although several researchers have emphasized the need to understand how consumers categorize product attributes, empirical research on this issue is rare. As a first step in developing and evaluating methodologies to examine this issue, a sorting task methodology is introduced to study this problem. Hypotheses were generated to address important theoretical issues relating to how consumers use magnitudes describing product attributes and tested in two studies. The results suggest that the number of magnitudes used by consumers to think about product attributes (i) is higher for abstract when compared to concrete attributes, and (ii) is positively related to the number of magnitudes used in an overall evaluation of liking. Results also provided evidence to support the use of the sorting method. © 1999 John Wiley & Sons, Inc. 相似文献